1. ©2011ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.
Strategic Analytics Brand Analytics
Health insurance
Analytics
Periodical Data
Analytics
Pricing strategy
Market segmentation
Marketing Mix
optimization
Communication
strategy
Competitive
landscape
Usage & Attitude
Brand health
monitoring
Brand equity
Brand loyalty
Impact analysis
Doctor engagement
Preference share
analysis
Predictive analytics
Churn analysis
Dose algorithm
Therapeutic overlap
analysis
QoL analysis
Cohort analysis
Epidemiology
analysis
KPI Reporting, dashboards and insightful analytics
Business Analytics
- Overview

2. ©2011ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.
Improve Customer Retention
Increase Customer Share of Wallet
Increase Customer Upsell/Cross-sell
Increase Market Share
Optimize Product/Offer Features and
Functions to Increase Market Adoption
Optimize Product/Offer Price Structure
Identify Target Market
Customer Segments
Customer Loyalty
Price Sensitivity and
Product Optimization
Advertising Effectiveness
Product Forecasting
Increase Product/offer Sales
Segmentation
Brand Positioning
Predict Product Growth Rates
Correspondence analysis/
perceptual map
Time series forecasting
Multiple regression analysis
Factorial ANOVA
Chi-Square
Cluster/Principal component/
Factor analysis
Discriminant analysis
CHAID
Conjoint
Fishbien modeling
Max Diff
Multiple regression analysis
Understanding the underlying dynamic which leads to clear business insights.
Logistic regression analysis
Structure Equation Modeling
Analytics Marketing Objectives Business Outcomes
Discrete Choice Modeling
Business Analytics
- Overview (cont’d)

3. ©2011ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.
• Pulmonary Diseases
• Cardiovascular Diseases
• Mind Disorder Diseases
• Oncology
• High blood pressure
• Osteoporosis / Osteopenia
• Restless Leg Syndrome
• Asthma
• Diabetes
• Anti-infective
• Anti Viral
• Pain and analgesic
• Over active bladder
• Chronic hepatitis B (CHB)
• Men and Women Health
Business Analytics
- Therapeutic Areas worked

4. ©2011ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.
Understanding and building patient flow or pathway through the health system to identify
critical elements in buying process or prescribing decision. This helps identify
opportunities for products, points of patient segmentation, points of promotions and other
valuable pieces that contribute to understanding of landscape.
Correspondence
Analysis
Questions we help address:
How are we perceived relative to our competitors in the marketplace?
What are our brand image strengths and weaknesses?
Does our brand image reflect key elements of our brand communications strategy?
Price sensitivity and
market share
(Conjoint Analysis)
Help answer the questions:
• What prescription share will I lose on the arrival of a new competitor?
• How price-sensitive is my market?
• How will my new product cannibalize share of existing products?
• How can I segment the market in terms of benefits/products/service needs?`
Business Analytics
- Glimpse of analytics

5. ©2011ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.
Helps in understanding what physicians say is important, is consistent with what
motivates them to prescribe.
By plotting attributes on a quadrant according to their relative stated importance and the
degree to which the marketplace perceives the need as met by current agents,
opportunities and gaps in the market can be identified.
Need Gap Analysis
Market Segmentation
Helps in:
• Classifying the market according to need and behavior
• Understanding the characterization of different market segment
• Identifying immediate target market and long term prospect
How does the launch of a new product influence the patients behavior and physicians
prescription behavior towards the other brands?
What is the switching to competitive brands?
Why is the switch happening?
Brand Switching
Analysis
Business Analytics
- Glimpse of analytics (cont’d)

6. ©2011ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.
ResearcherEye
Commissioned
Thorough survey review
Complete survey stress test
Email testing
Close monitoring
Programming
Peer review
Native translator review
Translation
Respondent “traps”
Intensive monitoring
Data check
Tracking and wave comparisons
Field
Data structure check
Data Validation
Open end check
Domain experts
Leveraging technology for
efficiency and accuracy Data output
Tables & Charts
Project Set-up SLA Measures
TAT
Defects
Delays
CSAT Scores
FTR
Dedicated PM
Kick-off call
Confirmation of project
specifications
Test Link
Interactive Process
Certified vendors
Interaction with native translator
v
Real time monitoring
system
Preliminary data
Data structure and
format agreement
Agreement on plan
Interactive process
Transparency, Quality and SLA

7. ©2011ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.
Business Challenge
Research approach
Analytics Solution
Key findings
Research Solution
Architecture
The client was evaluating the potential
development of compounds for the
treatment of hypertension.
The client was interested to determine
the most effective launch position for
two composition of hypertension drugs
among physicians who prescribe
antihypertensive medication.
The study was designed to give a
complete understanding of :
• Mapping hypertension patients
• New product receptivity
• Attribute importance and performance
• Dose algorithm with first, second and
third level titration for different cases
The study covered 160 interviews divided
upon General Practitioners, Cardiologists
and Nephrologists.
• Appeal and likeability of new product
• Relevance of launching new product
under present circumstances
• Where the new product stands vis-à-vis
competition
• Drivers and motivational factors of
doctors to prescribe antihypertesion drugs
• Patient flow and dose algorithm for
different level of titration
• Maxdiff analysis
• Correspondence analysis
• Multiple regression analysis
• Need gap analysis
• Patient flow analysis
Questionnaire design
catering the study objective
Sample design &
procurement through panel
On line survey programming
Coding, Data processing and
analysis
Advanced Statistical analysis
Report writing & strategic
recommendation
4 Blocker
Case study
- Patient flow analysis for a hypertension product

8. ©2011ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.
Business Challenge
Research approach
Analytics Solution
Key findings
Clients brand was experiencing some
penetration and volume declines as
competitive brand grows.
Client wants to test health and
packaging claims nationally to
understand which claims or
combination of claims have the most
effect on choice and which will be most
able to arrest brand share loss to
competitive brand.
The study was designed to give a
complete understanding of :
Which elements of the brand proposition
most effectively drive purchase interest
across client brand and competitive
brands. This identifies the “hot buttons”
that need to be effectively managed.
The study covered 1200 interviews
Canadian, nationally representative
excluding territories with an emphasis on
Quebec, which account for more than
50% of client brand volume
• Identify, within each of the claim types
which claims are strongest.
• Generate the combination of claims that
will strengthen client brand purchase
interest.
• Understand the strength of current
competitive claims vs. the potential claims
• Conjoint Analysis
• TURF
4 Blocker Research Solution
Architecture
Questionnaire design
catering the study objective
Sample design
Data collection
Coding, Data processing and
analysis
Advanced Statistical analysis
Report writing & strategic
recommendation
Case study
- Product mix optimization, effect on choice

9. ©2011ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.
Business Challenge
Research approach
Analytics Solution
Key findings
Research Solution
Architecture
The client was evaluating the potential
development of INCS product for the
treatment of allergic rhinitis .
The client was interested to explore
physicians treatment
algorithm, attitudes and behaviors
when it comes to managing allergic
rhinitis
The study was designed to give a
complete understanding of :
• Current Rx patterns for the patients
•Current unmet needs
•New product receptivity
•Impact of insurance coverage
The study covered 225 interviews divided
upon General Practitioners, Respirologists
, Immunologists and Otolaryngologists
• Appeal and likeability of new product
• Relevance of launching new product
under present circumstances
• Where the new product stands vis-à-vis
competition
• Drivers and motivational factors of
doctors to prescribe INCS drugs
• Insurance coverage pattern and impact
on prescription
• Maxdiff analysis
• Correspondence analysis
• Multiple regression analysis
• Need gap analysis
Questionnaire design
catering the study objective
Sample design &
procurement through panel
On line survey programming
Coding, Data processing and
analysis
Advanced Statistical analysis
Report writing & strategic
recommendation
4 Blocker
Case study
- Physician treatment algorithm for new product development

10. ©2011ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.
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