Presentation by Michael Pranikoff - PR Newswire Director of Emerging Media at the Integrated Marketing Summit in St. Louis in December 2009 - http://www.integratedmarketingsummit.com/events.html

1. THINK Forget what you you know about Public Relations

2. It’s a Whole New World

3. Michael Pranikoff Director, Emerging Media PR Newswire michael.pranikoff@prnewswire.com www.delicious.com/michaelpranikoff Twitter / @mpranikoff

4. “In a downturn, aggressive PR and Communications strategy is key. “ Doug Leone, , General Partner, Sequoia Capital, 10/9/08 http://blog.weatherby.net/2008/10/a-ceos-sequoia.html

5. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

6. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

7. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

8. “ Technology is shifting the power away from the editors, the publishers, the establishment, themedia elite. Now it’s the peoplewho are in control.” Rupert Murdoch, Global Media Entrepreneur Rupert Murdoch

9. Feel Like You Are Trying to Convince These Guys?

10. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

11. 86,800 Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

12. Influencers http://www.businessinsider.com/chart-of-the-day-radio-has-more-reach-than-the-internet-2009-11 Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

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15. Photo credit: http://www.flickr.com/photos/unaerica/3271668934/

17. 45% said they liked it

18. 41% had no feelings about it

19. 15% didn’t like it

20. 8% said it negatively affected their feelings of the brand

21. 32% who said it made them like the brand moreCreated by: Michael Pranikoff, PR Newswire Director of Emerging Media

22. Customer RelationsISPublic Relations Photo credit: http://www.flickr.com/photos/alexharries/1297298843/

23. “The people in charge of talking are in the marketing department. The people in charge of listening are in theresearchor service or sales department. They hardly ever talk to each other, let alone have full-duplex conversations with customers.” This won't fly in social technology because the minute you talk, people expect you to listen. And if you start to listen, you'll be tempted to talk. It's a full-duplex channel that befuddles one-way marketers.” Josh Bernoff, Why marketers have trouble with full-duplex social technology, June 30, 2009

24. Old School Michael Pranikoff Director, Emerging Media PR Newswire michael.pranikoff@prnewswire.com www.delicious.com/michaelpranikoff Twitter / @mpranikoff New School Twitter Event Hashtag: #prncl

25. Marketing Public Relations ? ? Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

26. Mainstream Media Pickup Blogs / Twitter / Online Pubs Immediate Online Pickup Weekly Trade Pubs Monthly Trades Quarterly Pubs / Journals Search Share Blog Release Goes Out The Long Tail of Public Relations Press Release Conversation Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

27. Head Traditional Media Reach Online Media SEARCH Tail Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

28. Head Traditional Media Reaching Billions Reach MILLIONS Online Media SEARCH Tail Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

29. The Long Tail of Public Relations Over Six Months Amount of Coverage What Needs to happen today – Shorter Releases on a more regular basis The Current Average – 1 Release every 2 months Time From Origination Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

30. The Traditional NewsWire Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

31. PUSH Photo credit: http://www.flickr.com/photos/ytruly/2463366156/

32. The Newswire Today – 2009 & Beyond! PR Newswire editors process copy in PR Newswire’s state-of-the art editorial system, looking for errors, typos, etc.,and prepare it for distribution Distribution via satellite, internet, e-mail and RSS. Reaching news organizations, individual reporters and bloggers, websites, financial networks, search engines and mobile devices. Reach traditional and non-traditional media, investors, customers and general public around the world, generating media coverage in print and TV, social media buzz, investments and purchases Upload release and multimedia. Select newsline distribution (ie. Global) plus create targeted list from our media database

33. PULL Photo credit: http://www.flickr.com/photos/jonathangayman/1028689242/

34. The Power of PUSH&PULL Photo credit: http://www.flickr.com/photos/alvarezandz/3296307865/

36. Make your contentEasy To View

37. Make your contentEasy To UseCreated by: Michael Pranikoff, PR Newswire Director of Emerging Media

38. Consistent Communications Matters

39. Social Media is NOTa Campaign. It’s a strategyto build Relationships

41. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

42. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

43. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

47. http://multivu.prnewswire.com/player/40617-charmin-enjoy-the-go/

48. http://mediacenter.motorola.com/content/detail.aspx?ReleaseID=12060&NewsAreaID=17 http://multivu.prnewswire.com/player/40617-charmin-enjoy-the-go/

49. Using multimedia in your releases increases journalist and public engagement by 35%. According to internal sample research comparing press releases that contain multimedia with those that do not.

51. Digital Asset Optimization Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

52. Digital Asset Optimization Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

53. Visibility Photo credit: http://www.flickr.com/photos/fortphoto/1746927016/

55. Intimacy– The affection a person holds for a brand

56. Influence– The likelihood a person is to advocate on behalf of the brand Photo credit: http://www.flickr.com/photos/juantheflyfactory/3417503039/

58. http://www.delancey.co.uk/Folio/unused-concepts.php

59. Listen

61. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

62. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

63. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

64. Metrics & Measurement / Analysis PR Newswire Social Media Metrics Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

65. WeALLneed toBecome ‘ers Data Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

70. PR Newswire Social Media Metrics

72. Posted The Video 5 Hours after first Blog Post

73. Later Posted 9 Different Camera Angles

75. http://johnbell.typepad.com/weblog/images/2008/08/17/pr_brain2.jpg

76. Listen Analyze Strategize Engage Repeat Source: http://thecoolgadgets.com/wp-content/uploads/2009/09/8-phaser-laser-gun.jpg

77. Michael Pranikoff Director, Emerging Media PR Newswire michael.pranikoff@prnewswire.com www.delicious.com/michaelpranikoff Twitter / @mpranikoff