PR Newswire Seminar on Emerging Media by Michael Pranikoff, Director of Emerging Media. This is the slide deck from my Philadelphia presentation on 3/3/09. www.prnewswire.com ; www.delicious.com/michaelpranikoff ; www.twitter.com/mpranikoff

1. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

2. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Michael Pranikoff Director, Emerging Media PR Newswire [email_address] www.delicious.com/michaelpranikoff Twitter / @mpranikoff

3. The Five C’s C ollaboration C ontent C onverged Services C ommunity C onversation Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

4. Source: Forrester Research / Business Week 6/11/2007 Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

5. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

6. http://johnbell.typepad.com/weblog/images/2008/08/17/pr_brain2.jpg Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

7. PRODUCT The Long Tail Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

8. Press Release Conversation Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Release Goes Out Immediate Online Pickup Mainstream Media Pickup Blogs / Twitter / Online Pubs Weekly Trade Pubs Monthly Trades Search Share Blog Quarterly Pubs / Journals

11. Photo credit: http://www.flickr.com/photos/alexharries/1297298843/

12. Photo credit: http://www.flickr.com/photos/dodeckahedron/2323718217/

13. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

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15. http://search.twitter.com Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

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17. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

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20. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

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22. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

23. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

24. Photo credit: http://www.flickr.com/photos/alvarezandz/3296307865 / The Power of PUSH & PULL

25. Photo credit: http://www.flickr.com/photos/mrgemmill/216497347/

26. Principles to Communicating Your Message Today Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

27. “ I would expect that next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before,” he said. 11/6/08 Web 2.0 Summit Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

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30. Source: Slideshare.net JohannesBhakfi Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

31. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

32. Let’s Talk Technology Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

33. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Posted to http://cravingideas.blogs.com/backinskinnyjeans on 9/29/06

37. technorati.com/blogging/state-of-the-blogosphere/

38. Who Are The Global Bloggers? technorati.com/blogging/state-of-the-blogosphere/

39. Social Bookmarks and Tagging

40. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

42. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

45. Tools You Can Use for SEO www.google.com/trends www.google.com/insights/search www.freekeywords.wordtracker.com Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

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52. Copy and Paste Release Here Place keywords or phrases here to check for proper word density for search engine optimization of a release.

53. Digital Asset Optimization Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

54. Digital Asset Optimization Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

55. Multimedia News Release (MNR) Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

56. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

58. Social Networks Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

60. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Synovate 9/1/08 http://linksr.us/eUVWMO

61. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Social Networks

62. Specialized Social Networks MyRagan.com is for PR Professionals Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

63. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Specialized Social Networks for Anyone or Anything

64. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

65. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

66. Michael Pranikoff Director, Emerging Media PR Newswire [email_address] www.delicious.com/michaelpranikoff Twitter / @mpranikoff Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

67. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media