Creating a Culture around Social Media
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Presented at the 2nd Annual Social Media & Mobile Apps conference, Auckland, New Zealand. 26 June 2012
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Creating a Culture around Social Media
- 1. Creating a Culture around Social Media Simon Young, syENGAGE Ltd @simonyoung @syengage
- 2. Take 1: The Invisible Revolution
- 3. “Revolution is ... the violent transfer of power and property in the name of an idea” Jacques Barzun
- 4. ?
- 10. Bloody hard work
- 11. (Invisible)
- 12. ?
- 16. Empowered Consumers REVOLUTION! Hunt for authenticity Co-creation
- 18. Experience is delivered by PEOPLE
- 19. This is why we need ENGAGED PEOPLE
- 20. Take 2: All around us
- 27. Why?
- 29. Mainstream Revolutions! culture
- 30. Mainstream Revolutions! culture Rituals Myths Symbols Tribes
- 32. Mainstream Revolutions! culture Rituals Myths Symbols Tribes Transmitter
- 33. Mainstream Revolutions! culture Rituals Myths Symbols Tribes Transmitter Connection “I’m not the only one who thinks like this!”
- 34. Mainstream Revolutions! culture Rituals Myths Symbols Tribes Transmitter Connection Shared, strong culture “I’m not the only one who “We’re awesome!” thinks like this!”
- 35. Mainstream Revolutions! culture Rituals Myths Symbols Tribes Transmitter Connection Shared, strong culture “I’m not the only one who “We’re awesome!” thinks like this!” Purposeful Work
- 36. How?
- 37. GOAL
- 38. GOAL 1. Content for social media
- 39. GOAL 1. Content for social media That all you got? Y u no engage me?
- 40. GOAL 1. Content for social media 2. Build brand culture
- 41. GOAL 1. Content for social media 2. Build brand culture 3. Reflective learning
- 43. Make social media... VISIBLE
- 45. Make social media... UNDERSTANABLE
- 49. Bonus tip:
- 51. No content, no NOTHING
- 52. Where does content come from?
- 53. Engaged People!
- 54. ENGAGED PEOPLE Simon Young, syENGAGE twitter.com/syengage www.syengage.com/simon