My keynote address for the recent Responsys Interactive 2013 conference. I focused on the future of social media and social business--how peer-to-peer business is growing slowly just as ecommerce did a decade earlier, how big businesses are beginning to invest in sharing economy models, how this form of business will encourage radical transparency, and how serendipitous technology facilitates just-in-time consumption.

1. The future of Social
Media
Augie Ray
Director of Social Media Strategy

2. The future of
Social Media
isn’t media
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3. The future of
Social Media
is business
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4. The future is business Tr end
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5. The future is business Tr end
# 1
1999: 0%
2012: 5.4%

6. The future is business Tr end
# 1
OLD
They: Sell
You: Buy & Own

7. The future is business Tr end
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NEW
They: Own
You: Rent

8. The future is business Tr end
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FUTURE
You: Own
& Rent

9. The future is business Tr end
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"If the people formerly known as consumers begin consuming 10% less and peering 10% more, the
effect on margins of traditional corporations is going to be disproportionately greater, which means
certain industries have to rewire themselves, or prepare to sink into the quicksand of the past.” -
Umair Haque, The New Capitalist Manifesto, Harvard Business Press

10. The future is business Tr end
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11. The future is radically
transparent
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12. The future is
radically transparent
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13. The future is
radically transparent
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14. The future is
radically transparent
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15. But
what
about
you?

16. The future is
radically transparent
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What does
peer-to-peer
mean?
229
52,441

17. Photo credit: http://www.flickr.com/photos/span112/3978507677/
• Friends of…
• Rarely posts bad behaviors
• Suspended license for 90 days in 1983
• Credit score…
@augieray New York, NY
Director of Social Media at Prudential. Former social
media leader at @USAA & @Forrester. Pet lover.
Pianist. Fan of Walt Disney & Frank Lloyd Wright.
The future is
radically transparent
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Social graph
Location
Posts
Driving record
Credit score
Party Gal!!!
@PartyGal88 The Ether
Always lookin’ for a good time; hate
haters; not so good w/ mornings…or
afternoons. Fightin’ for Ur right to Party!
OR
Photo credit: http://www.flickr.com/photos/danielmorris/2852225743/

18. The future is
serendipitous
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19. The future is serendipitous Tr end
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“What we're really doing is
building an augmented
version of humanity, building
computers to help humans do
the things they don't do well
better.”

20. The future is serendipitous Tr end
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21. The future is serendipitous Tr end
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It’s only creepy until
it’s not

22. The future is serendipitous Tr end
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MobileTech
Where&When
Photo credit: http://www.flickr.com/photos/chilledsalad/2110496081/
WhoYou’re
With
Photo credit: http://www.flickr.com/photos/ishootforaliving/4650238566/
Others’Ratings
Photo credit: http://www.flickr.com/photos/littlelila/5399533272/
YourPast
Ratings

23. The future is serendipitous Tr end
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24. The future is serendipitous Tr end
# 3
Best fish?
Best service?
Best for kids?
Most
romantic?
Best value?
Where are my
friends?
Rated best by
people like me?
Rated Highest

25. The future is serendipitous Tr end
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Not….
sushi?
Most
romantic?
Rated best by
people like me?
Rated Highest…for
clam chowder

26. The future is serendipitous Tr end
# 3
Not….
14 years old?
Best value?
Where are
my friends?
Best for kids…
5 years old?

27. The future is serendipitous Tr end
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28. 360 View
How to prepare for the future
Trust Experiment
Photo credits: Mike Baird, flickr.bairdphotos.com & http://www.flickr.com/photos/eyeofqvox/

29. Thank You
Augie Ray
@augieray
http://ExperienceTheBlog.com
“The future belongs to those who see the
possibilities before they become obvious.” -
John Sculley, Former CEO of Pepsi & Apple