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Start with Business Objectives… Learn Social Media: How to do it right

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Start with Business Objectives… Learn Ascertain consumer behaviors, needs or opinions about brand or product, Manage reputation Enhance reputation; correct erroneous information; decrease specific negative brand sentiment; build trust; increase positive ratings; monitor for reputation, product and security crises Provide support Decrease call volumes, furnish service in channel of choice, educate Enhance marketing and sales Increase share of voice, create more demand, improve awareness and consideration, sell in social channels, listen for selling opportunities, empower advocates and employees Develop new products and business models Crowdsource to develop and test ideas, new shareable economy concepts, gather and use “big data”

Published in: Business
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