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Objective Four: Marketing/Sales: Cisco Cisco’s Social Media: How to do it right

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Objective Four: Marketing/Sales: Cisco Cisco’s YouTube channel has 20,000 followers Wanted to leverage videos to increase inbound traffic, leads and salesPlan: Leverage the free annotations available with YouTube Brand channels to link to the next step in the customer journey.Outcome: In the first 60 days, the calls to actions received 3,660 clicks. Cisco now adding clickable calls to action for all of new videos.

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