How do your paid media conversions compare to what you can get from your organic traffic - FOR FREE? If your paid media costs a lot and is not converting (driving measurable business results) when perhaps it is time to re-think that "investment."

1. September 2017 / Page 0marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Compare organic vs paid conversions
organic (free)
paid media
33,464
14,429

2. September 2017 / Page 1marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Compare organic vs paid conversions
Marketer’s Site
Traffic
Measure
Conversions
organic (free)
33,464
18,225 humans
14,429
36%
paid media
3,559 humans
510
6,547
13X more human
conversion events
14%
human conversion rate
human conversion rate