digital ad CPMs across all channels and tactics, display and video ads, mobile vs desktop vs app and CTV; these are presented in ranges since there are wide variations depending on where and how these ads are purchased (e.g. direct vs exchange or network or private marketplace)

1. August 2020 / Page 0marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Digital out of home CPMs
Facebook CPMs 2020
Video ad CPMs
CTV CPMs
Desktop display CPMs
Mobile web CPMs
Mobile app CPM
Snapchat CPMs
Pinterest CPM
Comparative CPMs
Digital display CPM
Digital video CPM
CTV ads
Comparative media costs
Digital media CPM
Twitter CPMs
YouTube CPMs
YouTube Prices
iOS CPMs
Android CPMs
$1
$3
$2
$0.50
$9
$3
$0.20
$2
$15
$9
$0.01
$10
$2
$3
$30
Digital Ad CPM Benchmarks A
CTVVideoMobileDesktop
$12
$55
$27
https://www.emarketer.com/content/ad-buyers-usually-pay-more-than-20-for-connected-tv-cpms
YouTube
$23
Snap
Display Ads Video Ads
App
FB
U.S.
Apr 2020
$18
$30
$24
DirectNetwork
U.S.
Nov 2019
iOS Android
U.S. Dec 2019
U.S.
Mar 2020
$1
$13
$8
$1
$17
$7
DOOH
U.S. Apr 2020U.S.
Jun 2020
U.S.
May 2020
https://www.adexchanger.com/agencies/omg-programmatic-and-social-cpms-are-down-but-fixed-pricing-on-video-creates-a-glut/
$4
Pinterest
U.S.
May 2020
$8
Twitter
U.S.
May 2020
$0.50
$0.15
$1
$5 $4