With so many advertisers experimenting with social media and hoping to boost their twitter followers, bad guys are more than happy to sell them followers on a "cost per follower" basis.
3. Augustine Fou- 3 -
WSJ: Inside a Twitter Robot Factory
“One day earlier this month, Jim Vidmar bought 1,000 fake
Twitter accounts for $58 from an online vendor in
Pakistan. He then programmed the accounts to "follow" the
Twitter account of rapper Dave Murrell, who calls himself
Fyrare and pays Mr. Vidmar to boost his standing on the social
network.
Fake accounts thrive on Twitter in part because, unlike
Facebook, Twitter doesn't limit users to a single account, or
require them to use their real names.”
Source: Wall Street Journal, November 2013
4. Augustine Fou- 4 -
“Army of Fake Accounts”
“This summer, there were 20 million fake accounts for sale on
Twitter. The company publicly discloses that about 5% of its user
base is fake.
The researchers' system flagged accounts with incomplete profiles,
no pictures, and little activity. In response, Mr. Vidmar says
suppliers now fill out more account details, add pictures, and tweet
from the accounts before selling them. That drove up the cost of fake
accounts. But marketers and researchers say the black market is
again thriving.”
Source: Business Insider – Twitter is Battling An Army Of Fake
Accounts Run By A Bot-Master In Las Vegas Nov 2013
5. Augustine Fou- 5 -
Reputational Risk
Source: Huffington Post
Hilarious Tweets From The
Fake United 'Airlanes'
Account
These Twitter Accounts Do
Not Belong To The Pope
Can Twitter Curb Growing
Black Market for Fake
Followers After IPO?
6. Augustine Fou- 6 -
Suspicious or Fake Accounts
Accounts with no picture, no followers, no tweets, and very recently created
7. Augustine Fou- 7 -
Suspicious or Fake Accounts
Accounts with no picture, no followers, no tweets, and very recently created
8. Augustine Fou- 8 -
Buying Fake Followers
Source: NY Times “Fake Twitter Followers
Become Multimillion-Dollar Business” April 2013
12. Augustine Fou- 12 -
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http://bit.ly/12gnuPu
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Search Kicks Display in Effectiveness
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Many Forms of Online Fraud
By: Augustine Fou, April 20, 2013
Augustine Fou- 12 -
13. Augustine Fou- 13 -
Dr. Augustine Fou – Digital Consigliere
“I help advertisers detect and mitigate all
forms of online ad fraud. Bad guys
happily rob unsuspecting advertisers by
creating fake twitter accounts and
followers and selling them to boost
‘popularity’.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
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