99% of humans go to the top 1 million sites; another 1% go to the next 10 million "long-tail" websites. The remaining 318 million sites will have so few humans going, that they need to buy the traffic (bots) to make ad revenue.

1. January 2017 / Page 0marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
99% human pageviews on “sites you’ve heard of”
100% bot
pageviews on
“fraud sites”
99% of human
pageviews are on
“sites you’ve heard of”
“real content that real
humans want to read”
WSJ
ESPN
NYTimes
Reuters
CBSSports
1% of human
pageviews are on
“long tail sites”
“niche content that
some humans want
to read”
top 1 million sitesnext 10 million sites318 million sites
Verisign reports 329 million domains registered by Q4 2016Source: http://www.verisign.com/en_US/domain-names/dnib/index.xhtml

2. January 2017 / Page 1marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
99% humans visit 0.3% of registered domains
100%
bot
99% of human
pageviews
“fraud sites” “sites you’ve heard of”
“real content that real
humans want to read”
WSJ
ESPN
NYTimes
Reuters
CBSSports
YouTube
Yahoo
CNN
1% of human
pageviews
“niche content that
some humans want
to read”
“long tail sites”
1 million sites10 million sites318 million sites
Source: http://www.verisign.com/en_US/domain-
names/dnib/index.xhtml
0% humans

3. January 2017 / Page 2marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Dr. Augustine Fou – Independent Ad Fraud Researcher
2013
2014
Follow me on LinkedIn (click) and on Twitter
@acfou (click)
Further reading:
http://www.slideshare.net/augustinefou/presentations
https://www.linkedin.com/today/author/augustinefou
2016
2015