mobile share of social media ad spend is still low but growing rapidly

1. Augustine Fou- 1 -
Dr. Augustine Fou
http://linkd.in/augustinefou
July 2013
Social Media
Ad Spend

2. Augustine Fou- 2 -
Social Media Ad Spend
is 87% desktop 13% mobile
Source: BIA/Kelsey November 2012

3. Augustine Fou- 3 -
Social Media Ad Spend
is 74% national 26% local
Source: BIA/Kelsey November 2012

4. Augustine Fou- 4 -
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Augustine Fou- 4 -

5. Augustine Fou- 5 -
Dr. Augustine Fou – Digital Consigliere
“As more users move to mobile; sites
need to adapt to serve them. But simply
sticking ads on mobile is not the best or
only way. Use the medium based on how
the customers use the medium and
provide them real value, not more ads.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
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