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Augustine Fou- 1 -
Comparison/Benchmarks
13.3 billion video ads per month
comScore, April 2013
480 billion display ads per month
comScore, 2013
2 trillion TV ads per month
Digiday, May 2013
Augustine Fou- 2 -
Display Ads per Month
480 billion display ads per month
1,439 billion display ads per quarter
Augustine Fou- 3 -
Video Ads Per Month
13.3 billion video ads per month
Source: comScore March 2013 Video Ads Report
Augustine Fou- 4 -
Related Articles
Future of Advertising
By: Augustine Fou, March 15, 2013
Polarizing Advertising: Branding vs Performance
By: Augustine Fou, April 9, 2013
Percent of Site Traffic from Mobile
By: Augustine Fou, March 30, 2013
Digital is a Philosophy
By: Augustine Fou, March 31, 2011
Augustine Fou- 4 -
Augustine Fou- 5 -
Dr. Augustine Fou – Digital Consigliere
“I advise clients on optimizing
advertising across all channels. Using
insights and fast-feedback loops from
digital, we can not only target brand ads
better, but we can shift towards more
detailed measurement and ROI.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou

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TV Ads Display Ads Video Ads Comparison Benchmarks by Augustine Fou

  • 1. Augustine Fou- 1 - Comparison/Benchmarks 13.3 billion video ads per month comScore, April 2013 480 billion display ads per month comScore, 2013 2 trillion TV ads per month Digiday, May 2013
  • 2. Augustine Fou- 2 - Display Ads per Month 480 billion display ads per month 1,439 billion display ads per quarter
  • 3. Augustine Fou- 3 - Video Ads Per Month 13.3 billion video ads per month Source: comScore March 2013 Video Ads Report
  • 4. Augustine Fou- 4 - Related Articles Future of Advertising By: Augustine Fou, March 15, 2013 Polarizing Advertising: Branding vs Performance By: Augustine Fou, April 9, 2013 Percent of Site Traffic from Mobile By: Augustine Fou, March 30, 2013 Digital is a Philosophy By: Augustine Fou, March 31, 2011 Augustine Fou- 4 -
  • 5. Augustine Fou- 5 - Dr. Augustine Fou – Digital Consigliere “I advise clients on optimizing advertising across all channels. Using insights and fast-feedback loops from digital, we can not only target brand ads better, but we can shift towards more detailed measurement and ROI.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou