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TV Ads Display Ads Video Ads Comparison Benchmarks by Augustine Fou
1. Augustine Fou- 1 -
Comparison/Benchmarks
13.3 billion video ads per month
comScore, April 2013
480 billion display ads per month
comScore, 2013
2 trillion TV ads per month
Digiday, May 2013
2. Augustine Fou- 2 -
Display Ads per Month
480 billion display ads per month
1,439 billion display ads per quarter
3. Augustine Fou- 3 -
Video Ads Per Month
13.3 billion video ads per month
Source: comScore March 2013 Video Ads Report
4. Augustine Fou- 4 -
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Augustine Fou- 4 -
5. Augustine Fou- 5 -
Dr. Augustine Fou – Digital Consigliere
“I advise clients on optimizing
advertising across all channels. Using
insights and fast-feedback loops from
digital, we can not only target brand ads
better, but we can shift towards more
detailed measurement and ROI.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
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