Storytelling - Unlocking potential, listening to voices that matter. Presentation at Learning Live, London 2013 by by Dr. Maureen Murphy, Managing Director at Aurion Learning and Fiona Quigley.

1. Storytelling - Unlocking potential,
listening to voices that matter.
11 September, 2013 London
Fiona Quigley and Dr. Maureen Murphy

2. Case Studies
What?
What makes a good story
Toolkit
Who should be
involved
Capturing &
Using
Tips
“How and where could I use storytelling to
enhance learning and performance in myself and
others.”
Story Filter – spotting the voices that matter....

3. What types of stories do you
hear day to day?

4. An adventure
An important event or incident
This is how I do it
Remembering someone special
This is my future me
This is what our product/
service can do to help you
Nursery Rhymes, Fables
Text
Stories
we hear

5. What are the top 3 things you would
look for in a good story (Listener and
Curator)?

6. Focus / length
Good
Story?
Connection –content or
storyteller (authentic)
Realism &
structure
Surprise (cognitive
dissonance)
Hope – open
loops?
Fits with Organisational
narrative
Reusability
Measurable

7. Encourage
discussion
Personalise
the
learning
Why do we use
storytelling?
Improve the
3 Ps
Capture
tacit
knowledge
Move
beyond
sanitised
messages
Retain
knowledge
&
experience
Capture the
lived
experience
Encourage
reflection

9. Storytelling toolkit for
learning and performance
Anecdote
• Informal
• Fuels the story
filter
Case Study
• Reality/Literal
• Fixed learning
point
Scenario
• Compilation
• Guided
learning
• Immersive
• Take action
Drama
• Emotional
• Organisational
narrative
Personal
Story
(digital)
• Sense-
making
• Personal
(org)
narrative

10. Case study 1 – Dramatic Stories
GAA Coach Education

11. At a glance (2013)
2,550: Affilated GAA Clubs playing the games
302: International Clubs
1,360,071: Supporters attend games
81,160: Children’s games camps

13. Rollout &
Maintenance 500,000+
YouTube
hits
Tension between “elite” games and young
player development
How?
Why?

14. Find volunteer
‘actors’How?
Develop the characters
& scenarios
Facilitated Coach
Workshops
Role Plays
Good & Poor
Practice
Outline Scripting

16. Developing the characters
Good coach / bad coach Hairdryer treatment
Young player wants to quit
• Behaviour and attitude change: Winning is everything
• Antagonists and protagonists
• Connect previous bad experience
• Play on emotions – impact on child
• Humour and “banter” (realism)
• Leave room for hope

17. GAA – Case Study
To view this video visit:
http://youtu.be/O-pNAl23I9k

18.  Spark debate in the classroom
and training field
 Formal eLearning (Certification)
 Spaced practice
 Access anytime, anywhere, any
device
Using
the
Stories

19. Behaviours
Actors
vs
Pros
Types
Of
Change
Text
Using
Developing
Sharing
the
Learning

20. Case study 2 – Personal Stories
Sensory Engagement Project
RNIB Action on Hearing Loss

21. About the Project
Sensory
Engagement
Support
for Service
Users
Models of
Excellence
Confidence building
Back to employment
Benefit advice
Staff training
Libraries
Colleges
Banks

22. Emotional Impact
Why?
Lasting Legacy
Realism &
structure
Social Inclusion
Tacit
Knowledge
Quiet Voices

23. Practice videos
(iPad)
How?
Informal Group
Discussion
Telephone Interviews
Interviews
Workshops
Scripting THEIR
ideal experiences
Critical conversations and questions:
1. Tell us about your first visit to
college/library/bank - how did you feel?
2. What did you find most difficult?
3. What did staff do well?
4. What could staff do better?

25. Sensory Engagement Case Study:
Lisa‟s Video
To view this video visit:
http://youtu.be/OnzZkEHPjxQ

26. "This has been great experience for me to
be involved in a legacy of a great project
that has helped boost my own self
confidence.
I feel extremely proud knowing that what I
have to say will help others understand what
it's like for me to live with my hearing loss and
to ease the way for better communication."
Lisa Dawson

27.  Bolster existing
classroom training
 Lunch and Learn
 Spaced practice
 Quick reference / job
aid
Using the
Stories

28. Storytellers
Benefits
for
All
Communication
Text
Length
&
Focus
Impact
Sharing
the
Learning
Resources

29. Storytelling toolkit for
learning and performance
Anecdote
• Informal
• Fuels the story
filter
Case Study
• Reality/Literal
• Fixed learning
point
Scenario
• Compilation
• Guided
learning
• Immersive
• Take action
Drama
• Emotional
• Organisational
narrative
Personal
Story
(digital)
• Sense-
making
• Personal
(org)
narrative

30. Approach & Team
Tips
Finetune your Filter
Right
Storyteller
Confidence & Trust
Consequences
Boundaries
Multiple Uses

31. Storyteller
Maker
Facilitator
Curator
Gatekeeper
Illustrator
Production Project
Manager
Team

32. Encourage
discussion
Personalise
the
learning
Why use
storytelling?
Improve the
3 Ps
Capture
tacit
knowledge
Move
beyond
sanitised
messages
Retain
knowledge
&
experience
Capture the
lived
experience
Encourage
reflection

33. How can I use stories to „unlock
potential‟ in my organisation?

34. Getting
Started
Find someone in your organisation
whose work you admire.
Ask them to explain how they have
overcome a recent challenge .
Start with open-ended questions,
moving to more specific questions
1. What was difficult? What
would you do differently?
2. Write it up
Share the story and get Feedback

35. Women in Business – Your Stories
Interested in contributing to Women in
Business stories?
Contact: Fiona Quigley
Email: fiona@fqlearning.com
Twitter: @fionaquigs

37. A new tool for
capturing and
creating
stories online.

38. Storee Beta
Interested in testing and evaluating our
new online tool „ Storee‟ that creates
and captures stories?
Email hello@tellmystoree.com

39. Online Survey
• We are conducting a survey to gain insight
into how organisations use and share stories
• Take part in this short 5 minute survey:
http://www.surveymonkey.com/s/aurionstories

40. Dr. Maureen Murphy
maureen.murphy@aurionlearning.com
Twitter: @aurionlearning
Fiona Quigley
fiona@fqlearning.com
Twitter: fionaquigs

42. Masterclass: E-Learning Journeys
Want to discover how
to get the best out of
learning technologies
and blended
classroom practice?

43. Join Aurion Learning for a
FREE practical Masterclass
Where: The Lighthouse, Glasgow
When: Thursday 10 October, 2013
9am - 1pm
Register Now:
https://elj13glasgow.eventbrite.co.uk

44. www.aurionlearning.com