Looking for a way to accelerate the growth of your startup? See how RangeMe was awarded Shop.org’s title of Digital Commerce Startup of the Year—they’ve successfully tapped into the power of automation to accelerate user acquisition 18x over the past 10 months. In this webinar, Brandon Leong, RangeMe’s Director of Marketing and Growth, shares how this innovative online marketplace provides a scalable and personalized experience throughout the entire customer lifecycle. For more info check out Autopilot is a visual marketing software for customer journeys. Try it now free: https://autopilothq.com/free-trial.html You’ll get an inside look at RangeMe’s well-oiled automation machine, including: -Winning channels that drive and convert thousands of inbound leads per week -How to use segmentation and personalization to activate SMB and Enterprise users faster -Key journeys, tools, and automation tips for turning leads into customers at scale

1. How This Startup of the Year
Accelerated User Acquisition
Growth 18x in 10 Months

2. Ask us anything!
#RangeMeJourney
@AutopilotUS
@Range_Me

3. Meet the speakers
#RangeMeJourney
Brandon Leong
Director, Marketing & Growth
Guy Marion
CMO & Growth
Kevin Klein
VP of Customer Success

4. About RangeMe
RangeMe is an innovative online
product discovery platform that
streamlines the buying process for
retailers and gives suppliers control
over product visibility and reach.
#RangeMeJourney

5. RangeMe Customer Personas
#RangeMeJourney
55k+ Suppliers, 190k+ Products Major US Retailers

6. And this is how RangeMe is growing…
#RangeMeJourney
Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16
18x user acquisition
growth in 10 months

7. A fully inbound & automated funnel
#RangeMeJourney
Acquire
Marketing
Channels
Email
CPC
Social
Retargeting
Referrals
Partnerships
(Retailers)
Web Leads
(Suppliers)
Lead
Nurturing
Customer
Onboarding
Value
Nurture Grow
Success Product
Journey Ownership

8. Setting the foundation: RangeMe’s tool stack
Customer Journey Marketing Landing Pages
Analytics
CRM
API
#RangeMeJourney

9. Pearl #1. Acquire leads with automated nurturing
#RangeMeJourney
Winnie
Marketing Coordinator
Ejection flow
A/B Split Test Condition Checks
Emails
Results
82.3% open rate
42.15% click rate
Field Updates

10. Pearl #2: Personalize customer onboarding
#RangeMeJourney
Brandon
Dir. Marketing & Growth
Kevin
VP Customer Success
Results
30% increase in
users who added
their first product
V1
V2

11. Facebook is the fastest platform to develop your
know, like, and trust factor.
It’s a frictionless sales funnel.
Pearl #3: Organize your automation team for success
We let the customer drive our
automation efforts, not our internal
departmental structure.
—Brandon Leong, Director, Marketing & Growth
#RangeMeJourney

12. Optimizing is worth it!
• 18x customer acquisition growth and scale
with a small team
• 30% increase in new user activation with
thousands of customers onboarded weekly
• 80%+ open rates and 40%+ click rates by
personalizing and testing acquisition emails
#RangeMeJourney
RangeMe has achieved…

13. Q & A
#RangeMeJourney
Brandon Leong
Director, Marketing & Growth
Guy Marion
CMO & Growth
Kevin Klein
VP of Customer Success

14. @autopilotus
autopilothq.com
blog.autopilothq.com
Get in touch
@range_me
rangeme.com
rangeme.com/blog