SEO - Search Engine Optimisation talk I did for http://www.retargeter.com while I was in SF

1. SEO & Online
Marketing 101
Axel Jack Metayer

2. Axel Jack Metayer

3. Axel Jack Metayer
Hamburg / Germany

4. Axel Jack Metayer
Hamburg / Germany
First website in 1997

5. Axel Jack Metayer
Hamburg / Germany
First website in 1997
Various jobs in
Startups & Ad agencys

6. Axel Jack Metayer
Hamburg / Germany
First website in 1997
Various jobs in
Startups & Ad agencys
Content website
kfz.net ~ 2003

7. Axel Jack Metayer
Hamburg / Germany
First website in 1997
Various jobs in
Startups & Ad agencys
Content website
kfz.net ~ 2003
Full time SEO &
Affiliate since 2006

8. Axel Jack Metayer
Hamburg / Germany
First website in 1997
Various jobs in
Startups & Ad agencys
Content website
kfz.net ~ 2003
Full time SEO &
Affiliate since 2006

9. Axel Jack Metayer
Hamburg / Germany
First website in 1997
Various jobs in
Startups & Ad agencys
Content website
kfz.net ~ 2003
Full time SEO &
Affiliate since 2006

11. Digital nomad

12. Digital nomad

13. Digital nomad

14. SEO 101

15. SEO 101
Search Engine Optimisation (SEO)

16. SEO 101
Search Engine Optimisation (SEO)
No tricks

17. SEO 101
Search Engine Optimisation (SEO)
No tricks
Common sense

21. PAID

22. PAID

23. PAID
FREE

24. Keyword research

25. Keyword research
Brainstorming

26. Keyword research
Brainstorming
ubersuggest.org

27. Keyword research
Brainstorming
ubersuggest.org
Adwords Tool

28. Keyword research
Brainstorming
ubersuggest.org
Adwords Tool
Google Analytics traffic data

29. Keyword research
Brainstorming
ubersuggest.org
Adwords Tool
Google Analytics traffic data
Google Webmaster Tools

30. ubersuggest.org

32. google site:domain.tld

33. google site:domain.tld

34. google site:domain.tld

35. google site:domain.tld

36. google site:domain.tld

37. What makes a good snippet?

38. What makes a good snippet?
Provide context!

39. What makes a good snippet?
Provide context!
Who?

40. What makes a good snippet?
Provide context!
Who?
How?

41. What makes a good snippet?
Provide context!
Who?
How?
Where?

42. What makes a good snippet?
Provide context!
Who?
How?
Where?
What?

43. What makes a good snippet?
Provide context!
Who?
How?
Where?
What?
When?

44. Value in snippets

45. Value in snippets
Snippet: HTML title & meta description & URL

46. Value in snippets
Snippet: HTML title & meta description & URL

47. Value in snippets
Snippet: HTML title & meta description & URL
A snippet should always follow the context
of the user

48. Books

49. Books
Google SEO Starter Guide

50. Books
Google SEO Starter Guide Getting Real

51. Books
Google SEO Starter Guide Getting Real

52. Kontakt
Axel Jack Metayer
Blog: autoschieber.net
@autoschieber
DerAutoschieber
Xing.com / Linkedin.com
slideshare.net/autoschieber