The document discusses opportunities for software companies in the European market. It notes that Europe represents a sizable software market comparable in size to the US market. It outlines considerations for companies looking to enter the European market such as localizing products, customer support, pricing in Euros, legal registration, and intellectual property protection. The document recommends finding local partners who can help with localization, sales, support and joint marketing to generate revenue and brand awareness in Europe.

1. Capitalizing on the European Market Software Industry Conference 17-19 July 2008 Carmen Sebe , CEO / Avangate BV [email_address]

4. Market overview Global Software Market In 2011 , the Global Software Market is forecast to have a value of $271.8 billion , an increase of 33.6% since 2006 . Global Software Market Value Forecast: $ billion, 2006-2011 Source: Datamonitor

6. Market overview European Software Market In 2011 , the European Software Market is forecast to have a value of $91.9 billion , an increase of 25.4% since 2006 . European Software Market Value Forecast: $ billion, 2006-2011 Source: Datamonitor

12. What do I need to sell in Europe? Product Localization Product Localization English only No cost Help, Manuals, etc. - targeted countries languages Translation Cost: $2000/10000 words Product Localization - best selling countries With a dedicated Partner $3000 - $10000 With a partner Associated No cost

13. What do I need to sell in Europe? Customer Support Customer Support Localization Support in English No cost FAQs, Tutorials, etc. - targeted countries languages Translation Cost Multilanguage Support Using Call Center $6-$15 / h $3000 - $10000 In house Salary A Partner No cost No cost

14. What do I need to sell in Europe? VSO – ConvertXtoDVD - Product Localization

15. What do I need to sell in Europe? VSO-Software.fr – Website Localization

16. What do I need to sell in Europe? VSO – ConvertXtoDVD - Product Localization

17. What do I need to sell in Europe? VSO-Software.fr – Website Localization

18. What do I need to sell in Europe? VSO-Software.fr - Customer Support

19. What do I need to sell in Europe? VSO-Software.fr - FAQs

20. What do I need to sell in Europe? VSO-Software.fr - Tutorials

21. What do I need to sell in Europe? VSO-Software.fr - eMail

28. Start selling in Europe DrWeb.com - Partnership Program

29. Start selling in Europe DrWeb.com – Look for Partners