Gaming the real world in order to innovate

1. C r e a t i ng A lte r n a te R e a l i t i es gaming the real world in order to innovate J a ne M c Gon i g a l, P h D

2. Creating an alternate reality is a kind of hacking . AR designers are hacking reality to be more like a game . Why? Because they believe games work better than reality.

3. The global mass exodus to virtual worlds and gaming environments … of time … of attention … of money … of passion is an extremely important signal – not that we will abandon reality , but that we need to make our reality work better.

4. The concept “alternate reality” comes from science fiction . “ a hybrid of Fantasy and Alternate History that alters this world's dynamics .”

5. In an AR, a game becomes an alternative framework for experiencing everyday life . “ An alternate reality is another way of experiencing existence .” - G. S. ELRICK, 1978

8. Reality: Oil is broken .

9. Alternate Reality # 2: World Without Oil

12. Massively networked media constructs and confirms the alternate reality

16. ARs bind many people together with new, better-designed limitations. “ If we're not bound by the same limitations , we can become aware of alternate realities.” - L. TUTTLE, 1992

24. When the game ends , the alternate reality continues . “ When they returned , they discovered that … their excursion had created a new alternate reality.” - G. A. EFFINGER, 1989

30. [show demo at http://www.seriosity.com/]

33. Invitation Graphic Goes Here

34. Super sized – working at a new scale Super imposed – managing a hybrid environment with both real and virtual elements the evolution of everyday superheroes: Super computing – massively parallel efforts Super heroic – pursuing goals defined by the collective good