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LAUNCH OF THE 2019
FINNISH MARTECH
LANDSCAPE
Ira Gylling I Avaus | Twitter @iramaria | @avaus
1
What does the Finnish
MarTech landscape
look like?
2
How is it positioned
globally and for the
future?
3
And of course; how do
we compare to
Sweden?
The martech bible:
chiefmartec.com
“Marketing has become a technology-
powered discipline, and therefore marketing
organizations must infuse technical
capabilities into their DNA”
Scott Brinker: State of Martech
at Avaus Martech Summit in Stockholm
(Youtube: Scott Brinker Avaus)
THE EXPLOSION OF
MARTECH IN 2019
A COUPLE OF YEARS BACK WE DECIDED TO TO PICK UP
THE MAGNIFYING GLASS AND STUDY THE FINNISH
LANDSCAPE
SINCE THEN THE FAMILY HAS GROWN
IT’S TIME TO TURN
OUR FOCUS BACK
HOME...
Download the full report www.avaus.com/martech-
nordic-2019/

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Finnish martech landscape 2019

  • 1. LAUNCH OF THE 2019 FINNISH MARTECH LANDSCAPE Ira Gylling I Avaus | Twitter @iramaria | @avaus
  • 2. 1 What does the Finnish MarTech landscape look like? 2 How is it positioned globally and for the future? 3 And of course; how do we compare to Sweden?
  • 3. The martech bible: chiefmartec.com “Marketing has become a technology- powered discipline, and therefore marketing organizations must infuse technical capabilities into their DNA” Scott Brinker: State of Martech at Avaus Martech Summit in Stockholm (Youtube: Scott Brinker Avaus)
  • 5. A COUPLE OF YEARS BACK WE DECIDED TO TO PICK UP THE MAGNIFYING GLASS AND STUDY THE FINNISH LANDSCAPE
  • 6. SINCE THEN THE FAMILY HAS GROWN
  • 7. IT’S TIME TO TURN OUR FOCUS BACK HOME... Download the full report www.avaus.com/martech- nordic-2019/