Tiffany Bloomer of Aventis Systems, Inc. discusses the benefits of Going Green with Refurbished IT Equipment. (Slide deck from TAG Webinar 04/12/11)
www.aventissystems.com
15. Green Business Green business is an enterprise that has no negative impact on the global or local environment, community, society, or economy—a business that strives to meet the bottom line. - Cooney, 2009
16. Classifying Green Business In general, business is described as green if it matches the following four criteria: It incorporates principles of sustainability into each of its business decisions. It supplies environmentally friendly products or services that replace demand for non-‘green’ products and/or services. It is greener than traditional competition. It has made an enduring commitment to environmental principles in its business operations. - Cooney, 2009
17. Why Go Green? “For a company that has 10,000 personal-computer desktops just leaving them turned on all night can cost more than $165,000 a year in electricity bills, while spewing more than 1,380 tons of carbon dioxide into the air per year…That’s roughly the amount of greenhouse gas emissions that come from driving a car for two months.” -The Wall Street Journal, 2009 10,000 Computers Left on Overnight Driving 1 Car for 2 Months =
18. Green Computing Green computing is the scientific study of efficient and effective designing, manufacturing, using, disposing, and recycling of computers and computer related products like servers, network systems, communication systems, monitors, USBs, printers, etc. -BrightHub, 2010
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20. Refurbishing and reusing old computers as well as properly disposing and recycling unwanted computers and other equipment.
35. Benefits of Virtualization Power conservation – fewer servers overall means less power used Manufacturing – less need for new systems to be built External factors – less space needed in an office or data center, and less IT staff to manage multiple systems
36. Why buy refurbished? “Two million tons of used electronics are discarded yearly – only 18% of computers and television are recycled.” -US Environmental Protection Agency, 2008
37. Why buy refurbished? “A United Nations study found that 1.8 tons of raw materials are used to manufacture a PC, close to the same requirement for manufacturing a mid-sized car.” -United Nations University, 2009
38. What does Refurbished mean? Refurbished IT equipment is used equipment that has been cleaned, tested, reconfigured and warranted for further use.
Good morning everyone, thank you for joining us today! My name is Tiffany Bloomer and I am Director of Business Development at Aventis Systems. We are a computer hardware company located in Marietta, Georgia that specializes in new and refurbished Dell, HP, and Cisco products. A lot of companies are interested in the “green” movement and how they can reduce their negative impact on the environment. Today we will discuss several easy ways to maximize your efforts that will not minimize your bottom line.
Here is an overview of what we will be discussing today: (First), what the term “green” actually means? (Then), the “green” movement … before moving into … “Green” business “Green” computing (Next, we will review some of our) tips for “going green” … primarily w/refurb … (We will cover) what refurbished means? The difference between Used and Refurbished The Benefits of Refurbished IT Equipment Q&AIf you have a question during this presentation, please feel free to submit it via Learn It Live’s chat function. I will make sure to answer all questions during the Q&A part of the presentation.
Let’s begin by discussing the definition of green!“Green” is ... a product or service that has minimal impact on the natural environment.“Green” is … a product made from partially or completely recycled materials.Originally used in the context of agricultural self-sustainability, “green” has now taken on the connotation of the un-wasteful use of resources.
Environmentalism, also known as the green movement, has been around in the United States for quite some time, particularly gaining interest in the 1960s and 70s . It was during this time that the Environmental Protection Agency was founded and numerous acts were passed to protect the environment such as the Clean Air Act, Endangered Species Act, and Water Pollution Control Act. This was also the time of the banning of DDT and founding of Earth Day.DDT (from its trivial name, dichlorodiphenyltrichloroethane) is one of the most well-known synthetic pesticides.
The green movement was brought to popular culture by Al Gore’s documentary: An Inconvenient Truth. This marked a transition in the movement from an impersonal global focus to a more personal local focus, which empowered individuals and companies alike.In this way, the overwhelming scale of the problem was reduced to recognize the contribution of each individual and organization,Because of the impact of globalization (meaning increased communication and transparency) the efforts of these individuals and organizations do not go unnoticed. Their actions immediately impact their reputation.
An subcategory of environmentalism is green business. It is defined as an enterprise that has no negative impact on the global or local environment, community, society, or economy, or a business that strives to meet the triple bottom line. Green businesses operate in ways that solve, rather than cause, both environmental problems.These businesses adopt principles, policies, and practices that improve the quality of life for their customers, their employees, communities, and the environment.In order to be considered a green business, a company must use practices which are viewed as sustainable and environmentally friendly. These practices might include the use of organic and natural products to build their factories, reusing technological equipment, and lessening the amount of paper products used. The goal of a green business is to keep its environmental footprint small, reducing waste and reusing materials as much as possible. The success and cost savings of businesses who have adopted green practices has shown that it is economically feasible and in fact very sensible to do business in a sustainable, environmentally friendly way.
In general, a business is described as green if it matches the following criteria:The first is if the business incorporates principles of sustainability into each of its business decisions.The second is if the business supplies environmentally friendly products or services that replaces demand for non-green products and/or services.The third is if the business is greener than traditional competition. The final criteria to become a green business is if the business has made an enduring commitment to environmental principles in its business operations.
The amount of money and energy wasted by not going green justifies the change for businesses and society as a whole:The Wall Street Journal indicates that:“For a company that has 10,000 personal-computer desktops … just leaving them turned on all night can cost more than $165,000 a year in electricity bills, spewing more than 1,380 tons of carbon dioxide into the air per year … That’s roughly the amount of greenhouse gas emissions that come from driving a car for two months.”The Wall Street Journal also adds that:“The US wastes upwards of $1.7 billion because of people leaving desktops on overnight.”
Now, moving on to green computing …Green Computing is the study and practice of designing, manufacturing, using, and disposing of computer related products effectively with minimal or no impact on the environment.
There are four paths along which the environmental effects of computing should be addressed: Green use, green disposal, green design, and green manufacturing. Green use is reducing energy consumption of computers and other related products as well as using them in an efficient manner. Some examples are using power saver settings, shutting off computers when not in use, and utilizing virtualization to maximize function while minimizing hardware.Green disposal encourages users to refurbish and reuse old computers to extend its lifetime as far as possible as well as properly dispose of and recycle unwanted computers and other equipment.Green design is designing energy efficient and environmentally sound computers and accessories that cut down on the amount of energy used. One example is products that meet EPEAT standardsGreen manufacturing is manufacturing computers and components with minimal effect on the environment by minimizing the inclusion of harmful materials and using as many biodegradable materials as possible.
We have a few tips for helping you Go Green!One step at a time – Don’t overload yourself with too many green projects at one time, start small and grow! Refrain from printing items that can be shared or stored electronicallyUse recycled products when possible – Using recycled products could help cut down on new production for common items.Dispose of used electronics via established electronic recycling or take-back programsTurn off light and electronics when not in useUse a laptop over desktop – Studies have shown laptops emit less energy than conventional desktops. So switch your employees to laptops instead of desktops. They will also be able to work remotely, in case of an emergency. Encourage Telecommuting – Employees working from home reduce the fuel emissions that are created during daily vehicle commutes. There is also savings to be found in overhead costs like light and electricity.Set your desktop / laptop to sleep when its not in use Shut desktops / laptops down if unused for more than 8 hours
Virtualization is the consolidation of servers and systems to reduce power consumption and energy utilization. It leads to usage of more than one system on a single piece of physical hardware.By allowing multiple servers to function on a single hardware platform, fewer servers are needed to support the enterprise. Virtualization, therefore, has multiple "green" aspects that help make modern businesses environmentally sustainable. These aspects are as follows: (next slide)
1. Power conservation. Although servers that host virtualized resources are not necessarily more energy efficient than a standalone server, the reduced number of servers required to support a business or data center automatically reduces power demands.2. Manufacturing. Because fewer servers are required to support modern businesses, this reduces the amount of raw materials that must be extracted from the earth. Additionally, recycled materials can be used in green computing products to provide further reductions in resources required for the manufacturing process.3. External factors. Fewer physical servers means less space is needed to perform the same functions. This reduces the space required in buildings or data centers, further reducing the footprint of a business on the environment. Virtualization typically reduces IT staffing requirements, fewer staff means less expense and fewer commuters on the road. Virtualization has great potential as an aspect of green computing through making it possible for companies to enjoy enormous cost savings in addition to environmental sustainability.
According to Greenpeace, demand for new technology creates 4,000 tons of e-waste an hour, which often ends up on dead-hardware mountains in India, Africa, and China. This creates a need for take-back programs, in which customers return spent technology to manufacturers, who recycle the parts for new gadgets.“Two million tons of used electronics are discarded yearly – only 18% of computers and television are recycled.” Buying refurbished is a method of recycling and keeps electronics out of landfills
“A United Nations study found that 1.8 tons of raw materials are used to manufacture a PC, close to the same requirement for manufacturing a mid-sized car.”The newest computers and electronic equipment may be manufactured to use less power than older models, however a lot of resources are used in manufacturing that could be saved by purchasing refurbished computers.Many of the raw materials used to manufacture computer hardware are extracted from the Earth and are rare materials that are just not as abundant as common metals in cars such as iron and aluminum. Mercury, gold … sift through the 1.8 tons in order to get to these materials …
(You don’t have to spend this electricity and processing of raw materials if you reuse what you have … or if you purchase refurbished equipment.)Refurbished IT equipment is used equipment that has been cleaned, tested, reconfigured, and warranted for further use. What does that mean? Well … cleanedmeans that every step is taken to make this equipment look as new as possible. From cleaning out all accumulated dust inside that may cause it to run hotter than normal and shorten its life, to polishing the outside to restore its original look. Tested … every piece of equipment goes through a ‘burn-in’ process similar to when it was manufactured. This will identify any damaged or weak components, which are then replaced to ensure that every piece is working properly and to the highest standard when it leaves the warehouse. Reconfigured … at Aventis our refurbishing process allows the customers the opportunity to customize their equipment to their exact specifications. Because every piece of equipment is custom configured for each consumer and interior components are newly replaced the lifetime of these machine’s usefulness is sometimes longer than new. Warranty … a trusted company will put at least a one year warranty on all refurbished equipment. For example, at Aventis we have a 3 year warranty on all of our servers and storage units. We believe in our refurbishing process and think our refurbished equipment should last just as long or longer than new, this is why we have the confidence to ensure the 3 year warranty.
As you can see from the last slide buying Refurbished equipment has MANY advantages. Here you can see the main differences between Used and Refurbished. Companies that sell USED! (and market their equipment as used), typically do not clean, test, customize, or certify their equipment. They are assuming if you are willing to purchase USED equipment you are typically aware it won’t be in tip-top shape. Typically the sellers of Used equipment will only verify that the machine turns on and do no further testing. Customizationis typically not an options since they generally will not do any extra work on used equipment because it is more important to sell a lot of equipment versus selling fewer more quality pieces of equipment. Warranties are usually not even considered. If they are offered they are generally only 30-day warranties or even guarantees that the product will not be dead on arrival. They can’t trust their product enough to even to ensure that it is working to its potential. As mentioned in the previous slide, a trusted company that specializes in refurbished equipment will re-assure you that their equipment is as trusted and qualified as buying brand new.
Refurbished equipment comes from a number of different places. These are the most popular ways to purchase equipment suitable for refurbishing. After short-term leases expireMany large businesses, research universities and other enterprises with demanding IT requirements purchase equipment on short-term leases. By continually replacing their IT equipment on a regular basis, they avail themselves of the fastest and most advanced technologies that meet their needs. When short-term equipment leases expire, used servers, personal computers, routers, switches, and other IT equipment become available for resale.Post-lease equipment is typically one to three years old and in very good condition. Data Center TakeoutsSimilar to off-lease equipment, data centers will often sell off entire racks of equipment when three year leases expire, or act as brokers for individuals with unwanted equipment who have recently upgraded their systemsAsset Recovery FacilitiesWhen companies down-size or go out of business, which unfortunately is fairly common in today’s market, they often need to liquidate their hardware (which could potentially be very new).
We will be outlining the 6 key benefits of refurbished IT equipment.Cost SavingsReliabilityAvailabilityPerformanceValueEnvironmentally Friendly
When you think about refurbished the first obvious benefit is the cost savings. The refurbished savings could be up to 50% over buying brand new.
Refurbished equipment can sometimes be more reliable than new because with refurbished, EVERYTHING is tested. You have the reassurance that every component in your machine will be performing to its highest standard. Sometimes when you buy new there are manufacturing defects or mandatory recalls on a component. With refurbished that is generally negated because these machines have been treated for all manufacturing problems that may have originally been there. Most refurbished equipment is only 1-3 years old.
Buying direct from an OEM usually takes weeks! When you purchase a refurbished system from us, for example, it is usually available within 2-4 days. Also, there is a large pool of like-new refurbished equipment readily available in many markets around the country.
As we discussed earlier, each machine is cleaned and tested to make sure that there are zero issues when it leaves to shipRefurbished equipment is purchased when short-term lease expires, data center takeouts, and asset recovery facilities. Because of that they are usually very reputable sellers. Also, the refurbishing company will do their homework before they buy from just anyone.
Items purchased new immediately lose value as technology is constantly being created and released. Because refurbished equipment is up to 50% off new equipment the depreciation value has usually already happened. If you were to go and sell this equipment a year or two after you bought it you would NOT lose as much money as you would if you attempted to sell new equipment two years after purchase.The cost savings from buying refurbished can translate into systems with better components than are sometimes affordable when buying new.
Refurbished is the best and easiest way to go green. First off you can save a substantial amount of energy by not having a new machine created. You will also be saving equipment from going to a landfill. 23 states have actually outlawed the disposal of computers or computer products in landfills. The abundance of used experiment is so bountiful. Refurbishing will save new equipment from being manufactured and thrown into that pool. The less equipment being made, the less carbon emissions the manufacturing plant gives off.
Choose a supplier with a good record of customer service in terms of responsiveness, short turnaround time and productknowledge. Ask for customer references to get real testimonials from customers who have already worked with the supplier and can testify to their strengths.Look for suppliers that have technicians who are certified by the manufacturer. Dell and HP have developed certification programs that all resellers should complete before working on their hardware. Testing, repair and service are such important IT support issues that you need to be sure that qualified technicians are working on your equipment.Some suppliers offer 30-day, ‘sell-and-run’ warranties that expose customers to the risks of failing equipment. Look for suppliers that offer up to a three-year warranty on servers and storage units, and a one-year warranty on personal computers and networking equipment.
From saving money and resources to saving the environment, there are many reasons to “go green”. However, there are a lot of different ways to make your business more environmentally friendly. When navigating the maze of options the most important thing to remember is to consider what makes the most sense for your business AND the environment.
Consider your impact on the environment and how even small changes can make a differenceWork with like-minded companies who can make it easy to go green by offering environmentally conscious products or servicesDon’t compromise quality or reliability, use trustworthy sourcesSave money and resources, going green is a win-win solution
Tiffany Bloomer @TiffanyBloomerAventis Systems @AventisSystemsmarketing@aventissystems.comwww.aventissystems.com
We would like to now open up the floor for questions!