Non Profit 2.0: How Web 2.0 is changing the game for Non Profits
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Identifies key drivers and trends relevant to NPO leaders. Shows how some NPOs are using Web 2.0 for online fundraising, recruit volunteers, building supporter communities, etc.
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Non Profit 2.0: How Web 2.0 is changing the game for Non Profits
- 1. Non Profit 2.0 How Web 2.0 is changing the game for Non Profits by Avi Jhangiani [email_address]
- 4. Nearly half of online consumers participate in at least one Web 2.0 activity
- 5. Exponential growth of Web 2.0 and adoption by all generations Demographic Profile of Visitors to MySpace.com Percent Composition of Total Unique Visitors The State of MySpace Source: comScore Media Metrix (10/2006) The number of registered users for MySpace exceeds the combined population of our three most populous states and the total US population in 1900. Over 50% of the unique visitors are over 35. 3.9 11 7.1 Persons: 55+ 8.2 40.6 32.4 Persons: 35-54 6.2 16.7 10.4 Persons: 25-34 -1.4 18.1 19.6 Persons: 18-24 -12.8 11.9 24.7 Persons: 12 - 17 - 100 100 Total Audience 55,778 21,819 US Unique Visitors (000) Point Change August 2006 August 2005 Demographic Profile
- 6. Generation Y thrive on Web 2.0 Base: US online consumers Percent of each generation in each Social Technographics ® category Source: NACTAS Q4 2006 North American Devices & Access Online Survey NACTAS Q4 2006 Youth Media & Marketing And Finance Online Survey
- 7. Social Inclinations and Technology Prowess of New Generations They are your next generation leaders Strong affinity for community service* and volunteering for a good cause They want to feel connected to the mission* and have fun with whatever they do They are very comfortable with technology The world is flat and boundaryless for them High skill level in social networking activities* *Source: “Decoding Generational Differences” by W. Stanton Smith, Principal, Next Generation Initiatives
- 8. Political Campaigns ’07 Obama’s Campaign: $32 million raised from 275,000 people who gave $100 or less
- 10. If Obama can, you can! 20% Source: http://en.wikipedia.org/wiki/The_Long_Tail High $ value donors, Smaller distribution Low $ value donors, Greater distribution Web 2.0 significantly increases total value contributed by larger distribution of smaller value donors. Control
- 12. Web Innovations in Social Action* *Includes Non Profit and Commercial Organizations
- 13. Build a cohesive online “COMMUNITY” for collaboration
- 14. Promote Literacy and Great Work with “BLOGGING”
- 15. Provide Recognition using “TAGS”
- 16. Spread the Word and Show Progress using “WIDGETS”
- 17. Empower your supporters using “MASHUPS”
- 18. “PERSONALIZE” to make it a more engaging experience