About Avitage helps B2B marketing and sales organizations resolve the problem that poor or missing marketing and selling content is a primary cause of low performance and business outcomes, in the digital era of empowered, self-educating buyers.
We address the operational causes most organizations miss. Companies are not doing a good job executing marketing and selling content strategy, in part due to poor and outdated operations practices. Most have never managed, let alone designed, a professional, high scale content operation.
Avitage brings new content operations practices that help companies get the best performance from content, outputs from operations and returns on content investme