The Tools of Engagement

The TOOLS OF ENGAGEMENT Marketing & Experiencing Educational Institutions through Web 2.0 Rich Media Presented by: Planit

Communications, Marketing and Technology: Staying on the Cutting Edge ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],Communications, Marketing and Technology: Staying on the Cutting Edge

Culture of Innovation ,[object Object],[object Object],[object Object],[object Object]

Being innovation ,[object Object],[object Object],[object Object]

Culture of Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Products are made in the factory. Brands are made in the mind.

What is a Brand? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PHYSICAL: trademark or distinctive name identifying an organization and its products and/or services. EMOTIONAL: The promise of an experience or lifestyle. It is the bonding elements between the organization and the customer/user.

Stating the obvious... What a Brand Is Not

The Brand Drives All Sub Brand Advertising Image Product Innovation Promotions New Product Design

Sony Bravia Spot Strikes An Emotional Chord Sony Bravia

Emotional Rescue ,[object Object],[object Object],[object Object],[object Object]

Getting their Attention ,[object Object],[object Object],[object Object],[object Object]

Experience Economy Extract Commodities Stage Experiences Deliver Services Make Goods Experience Economy Pine and Gilmore

Celebrity Nike.com Online e-commerce The Nike Experience Nike Town

Citizenship—Guide Transformation

Engage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web 2.0 ,[object Object],[object Object],[object Object]

Fasten your seatbelts ,[object Object],[object Object]

The Journey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Remember Innovation ,[object Object],[object Object]

Just Do It – Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Just Do It (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

User Generated Advertising ,[object Object],[object Object],[object Object]

Humor and User Generation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object]

Bringing the physical to the virtual ,[object Object],[object Object],[object Object],[object Object]

Know Your Brand -- Tours ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Animation and Games ,[object Object],[object Object],[object Object],[object Object],[object Object]

Web 2.0 TOE Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Are at least three of these terms somewhere on your website?

Are we there yet? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Tools of Engagement

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