The basics of social media. Getting started tips for your business.

1. ©
Constant
Contact
2016
Basics
of
Social
Media
The
why,
the
what,
and
the
how
for
your
small
business
or
nonprofit

2. ©
Constant
C
April
Woodcock
Touching
Clients,
LLC
Email:
awoodcock@touchingclients.com
Welcome
Questions
during
and
after
the
event?
facebook.com/touchingclients
@aprilwoodcock

3. BE
A
MARKETER
All
it
takes
is
Constant
Contact®
#BeaMarketer

4. Why
are
we
here
today?
Why
are
we
here
today?

5. Need
help?
You
are
not
alone.

6. al
media
looks
really
interesting
but...
I’ll
never
have
millions
of
fans.
g
new
marketing
tools
sound
great
but...
I
don’t
know
what
to
say
on
social
media
ding
what’s
being
said
sounds
useful
but...
I’ll
never
have
a
dedicated
staff
to
do
it
ri
r
about
new
tools
and
networks
every
day
but...
I
just
don’t
have
the
time
to
stay
current.

7. Within
a
5
year
time
span
...
10%
of
small
businesses
used
social
media
marketing.
Source:
Constant
Contact
Small
Businesses
Then
&
Now
study

8. That
went
up
to
a
whopping
87%
of
small
businesses
using
social
media
marketing!
Source:
Constant
Contact
Small
Businesses
Then
&
Now
study

9. ou
have
all
you
need
o
get
started!
Loyal,
happy
customers
Great
customer
experience
nteresting
things
to
say!

10. enda
1. Why
use
social
media?
2. The
top
5
social
networks
3. What
do
I
say?
4. Get
started
today

11. enda
1. Why
use
social
media?
2. The
top
5
social
networks
3. What
do
I
say?
4. Get
started
today
1.
Why
use
social
media?

12. 1.
Why
use
social
media?
%
of
shoppers
use
social
media
to
guide
purchases
Source:
O
%
purchase
a
product
shared
or
favorited
by
a
friend
Source:
Vision
Critica
%
of
social
media
users
share
to
show
their
support
for
a
ca
Source:
New
• It
influences
decisions

13. Engagement
is
the
new
word
of
mouth
1.
Why
use
social
media?

14. 1.
Why
use
social
media?
Entice
to
stay
in
touch
Engage
people
Engagement
drives
social
visibility
Provide
a
“wow!”
experience

15. enda
1. Why
use
social
media?
2. The
top
social
networks
3. What
do
I
say?
4. Get
started
today
2.
The
top
social
networks

16. 2.
The
top
social
networks
The
“Top”
Social
Media
networks
acebook
LinkedIn
Twitter
Pinterest
Instagram

17. 2.
The
top
social
networks
hat
is
it?
st
this:
How
ften?
siness
enefit
Largest
social
sharing
site
for
users
and
businesses
Text,
links,
photos
and
videos
that
engage,
inform
and
promote
1-­‐2
X
per
day
Reach
large
audiences,
advertising
platform

18. 2.
The
top
social
networks
hat
is
it?
st
this:
Social
networking
for
businesses
Content
about
your
business,
your
expertise,
curated
content
At
least
2
X
per
week
Establish
your
expertise,
network
within
your
industry.
How
ften?
siness
enefit

19. 2.
The
top
social
networks
hat
is
it?
st
this:
Social
conversation
and
information
sharing
Links
to
news
and
blog
posts,
photos,
videos
At
least
5
X
per
day
Fastest
way
to
reach
your
audience,
customer
service
How
ften?
siness
enefit

20. 2.
The
top
social
networks
hat
is
it?
st
this:
Social
site
where
users
pin
images
to
boards
of
things
they
like
Images
of
products,
tips,
digital
content,
and
interests
At
least
5
X
per
day
Pins
can
get
found
by
search
or
chance
and
direct
back
to
your
site
How
ften?
siness
enefit

21. 2.
The
top
social
networks
hat
is
it?
st
this:
Mobile
app
for
photo
and
video
sharing
Photos
and
videos
of
your
biz,
products
and
people
At
least
1
X
per
day
Followers
get
to
know
you
and
your
biz
through
images
How
ften?
siness
enefit

22. enda
1. Why
use
social
media?
2. The
top
social
networks
3. What
do
I
say?
4. Get
started
today
3.
What
do
I
say?

23. 3.
What
do
I
say?
Go
for
it
on
Social
Media!
Make
your
posts
work
for
you.

24. 50%
30%
20%
Share
interesting
and
entertaining
posts.
Offer
helpful
information.
Promote
your
business.

25. 0%
Share
interesting
and
tertaining
posts
3.
What
do
I
say?

26. 30%
Offer
helpful
information.
3.
What
do
I
say?

27. 0%
Promote
your
business.
3.
What
do
I
say?

28. 3.
What
do
I
say?
4 people like this.
1 share

29. 3.
What
do
I
say?
Susan Jones likes this.
Susan Jones Let’s go!
November 20

30. Likes
Shares
Forwards
Word-­‐of-­‐mouth
Reach
your
customers
where
they
are.
3.
What
do
I
say?

31. 338
average
number
of
fri
per
adult
Facebook
us
source:
Pew
Research
3.
What
do
I
say?

32. SMALL
is
big!
5
Likes
3
Shares
5
Comments
3
2
1
7
5
1
9
4
2
3
2
5
1
1
Like
2
2
4
3
Shares
5
2
1
6
3
Comments
5
1
7
3
2
3.
What
do
I
say?

33. enda
1. Why
use
social
media?
2. The
top
social
networks
3. What
do
I
say?
4. Get
started
today
3.
What
do
I
say?

34. 4.
Get
started
today
1:
Create
your
page
ge
vs.
profile
ebook.com/pages/create
out
info
d
logo
and
cover
photo
Start
with
Facebook

35. 4.
Get
started
today
2:
Tell
people
you’re
there!
mail
marketing
bsite/blog
your
store/office
siness
cards
d
social
links
to
everything
low
your
best
customers
and
gage
them
Start
with
Facebook

36. 4.
Get
started
today
3:
Start
posting
t
1-­‐2
X
per
day
e
the
50%
30%
20%
rule
y
attention
to
likes,
comments
d
shares
k
your
audience
Start
with
Facebook

37. 4.
Get
started
today
4:
Repurpose
everything
Start
with
Facebook

38. 4.
Get
started
today
5:
Make
social
media...
Start
with
Facebook

39. 4.
Get
started
today
work
for
yo
• Share
email
newsletters
• Post
offers
• Share
photos
• Give
advice
• Ask
questions

40. 4.
Get
started
today
6:
Save
time
with
simple
tools
edule
your
posts
with
Facebook
or
otsuite
up
searches
to
monitor
what
others
are
ing
end
20
minutes
at
a
time,
3-­‐5
times
a
ek
Start
with
Facebook

41. 4.
Get
started
today
M
T
W
T
F
morning
Time:
noon
Time:
morning
Time:
noon
Time:
noon
onday
tion
quote
Post:
Check
out
these
tips
Post:
Interesting
fact
Post:
What’s
new
at
our
business
Post:
Just
for
fu

42. 4.
Get
started
today
M
T
W
T
F
Time:
Time:
Time:
Time:
Post:
Post:
Post:
Post:

43. 4.
Get
started
today
n’t
forget
about
email

45. Use
social
to
drive
people
back
to
your
email
lis
4.
Get
started
today
Install
a
Sign-­‐up
Form
App
to
FB
book
ness
Page
Create
fun
posts
with
a
request
to
subscribe
–
try
using
imagesal
media
orms
Include
a
sign-­‐up
form
URL
in
profile
bio
agram
Create
a
beautiful
image
detailing
how
to
subscribe
–
include
li
comment
erest
pages
Include
a
sign-­‐up
form
URL
in
profile
bios
to
gather
most
intere
subscribers

46. 4.
Get
started
today
fans’
attention
with
the
Facebook
Sign-­‐up
Form
App.

47. 4.
Get
started
today
nd
your
reach
with
the
Social
Share
tool.

48. 4.
Get
started
today
your
Facebook
and
Instagram
photos
in
your
emails.

49.
• Use
the
Share
Bar
• Ask
people
to
like,
share
retweet,
pin
• Add
social
media
button
4.
Get
started
today
ails
with
social
sharing
buttons
increase
k-­‐through
rates
by
158%

50. xt
steps
1. Decide
which
social
networks
are
right
for
you
2. Just
beginning?
Start
with
Facebook
3. Make
it
easy
for
people
to
find
and
follow
you
4. Use
the
50%
30%
20%
rule
for
content
5. Schedule
out
your
posts,
plan
weekly
6. Repurpose
your
emails,
promotions
on
social

51. BE
A
MARKETER
All
it
takes
is
Constant
Contact®
#BeaMarketer

52. Resources
Get
started
today…
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free
trial
www.constantcontact.com
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more...
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and
online
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help...
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Contact
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Resources
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out
blog
posts,
guides,
videos,
infographics,
recorded
webinars
and
more!

53. Questions?