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©	
  Constant	
  Contact	
  2016	
  
Basics	
  of	
  Social	
  Media	
  
The	
  why,	
  the	
  what,	
  and	
  the	
  how	...
©	
  Constant	
  C
April	
  Woodcock	
  
Touching	
  Clients,	
  LLC	
  
Email:	
  awoodcock@touchingclients.com	
  
Welco...
BE	
  A	
  MARKETER	
  
All	
  it	
  takes	
  is	
  Constant	
  Contact®	
  	
  
#BeaMarketer	
  
Why	
  are	
  we	
  here	
  today?	
  
Why	
  are	
  we	
  here	
  today?	
  
Need	
  help?	
  You	
  are	
  not	
  alone.	
  
al	
  media	
  looks	
  really	
  interesting	
  but...	
  
I’ll	
  never	
  have	
  millions	
  of	
  fans.	
  
g	
  new	...
Within	
  a	
  5	
  year	
  time	
  span	
  ...	
  
10%	
  of	
  small	
  businesses	
  
used	
  social	
  media	
  market...
That	
  went	
  up	
  to	
  
a	
  whopping	
  87%	
  of	
  small	
  businesses	
  
using	
  social	
  media	
  marketing!	...
ou	
  have	
  all	
  you	
  need	
  	
  
o	
  get	
  started!	
  
Loyal,	
  happy	
  customers	
  	
  
Great	
  customer	
...
enda	
  
1. Why	
  use	
  social	
  media?	
  
2. The	
  top	
  5	
  social	
  networks	
  
3. What	
  do	
  I	
  say?	
  ...
enda	
  
1. Why	
  use	
  social	
  media?	
  
2. The	
  top	
  5	
  social	
  networks	
  
3. What	
  do	
  I	
  say?	
  ...
1.	
  Why	
  use	
  social	
  media?	
  
%	
  of	
  shoppers	
  use	
  social	
  media	
  to	
  guide	
  purchases	
  
	
 ...
Engagement	
  is	
  the	
  new	
  word	
  of	
  mouth	
  
1.	
  Why	
  use	
  social	
  media?	
  
1.	
  Why	
  use	
  social	
  media?	
  
Entice	
  to	
  	
  
stay	
  in	
  touch
	
  
Engage	
  	
  
people	
  
Engagemen...
enda	
  
1. Why	
  use	
  social	
  media?	
  
2. The	
  top	
  social	
  networks	
  
3. What	
  do	
  I	
  say?	
  
4. G...
2.	
  The	
  top	
  social	
  networks	
  
The	
  “Top”	
  Social	
  Media	
  networks	
  
acebook	
   LinkedIn	
   Twitte...
2.	
  The	
  top	
  social	
  networks	
  
hat	
  is	
  it?	
  
st	
  this:	
  
How	
  
ften?	
  
siness	
  
enefit	
  
Lar...
2.	
  The	
  top	
  social	
  networks	
  
hat	
  is	
  it?	
  
st	
  this:	
  
Social	
  networking	
  
for	
  businesses...
2.	
  The	
  top	
  social	
  networks	
  
hat	
  is	
  it?	
  
st	
  this:	
  
Social	
  conversation	
  and	
  
informat...
2.	
  The	
  top	
  social	
  networks	
  
hat	
  is	
  it?	
  
st	
  this:	
  
Social	
  site	
  where	
  users	
  
pin	
...
2.	
  The	
  top	
  social	
  networks	
  
hat	
  is	
  it?	
  
st	
  this:	
  
Mobile	
  app	
  for	
  photo	
  
and	
  v...
enda	
  
1. Why	
  use	
  social	
  media?	
  
2. The	
  top	
  social	
  networks	
  
3. What	
  do	
  I	
  say?	
  
4. G...
3.	
  What	
  do	
  I	
  say?	
  
Go	
  for	
  it	
  on	
  Social	
  Media!	
  	
  
Make	
  your	
  posts	
  work	
  for	
...
50%	
   30%	
   20%	
  
Share	
  interesting	
  and	
  
entertaining	
  posts.	
  
Offer	
  helpful	
  
information.	
  
Pr...
0%	
  Share	
  interesting	
  and	
  
tertaining	
  posts	
  
3.	
  What	
  do	
  I	
  say?	
  
30%	
  Offer	
  helpful	
  
information.	
  
3.	
  What	
  do	
  I	
  say?	
  
0%	
  Promote	
  your	
  business.	
  
3.	
  What	
  do	
  I	
  say?	
  
3.	
  What	
  do	
  I	
  say?	
  
4 people like this.
1 share
3.	
  What	
  do	
  I	
  say?	
  
Susan Jones likes this.
Susan Jones Let’s go!
November 20
Likes	
  
Shares	
  
Forwards	
  
Word-­‐of-­‐mouth	
  
Reach	
  your	
  customers	
  where	
  they	
  are.	
  
3.	
  What...
338	
  
average	
  number	
  of	
  fri
per	
  adult	
  Facebook	
  us
source:	
  Pew	
  Research	
  
3.	
  What	
  do	
  I...
SMALL	
  
is	
  big!
5	
  Likes	
  
3	
  Shares	
  
5	
  Comments	
  
3	
  
2	
  
1	
  
7	
  
5	
  
1	
  
9	
  
4	
  
2	
 ...
enda	
  
1. Why	
  use	
  social	
  media?	
  
2. The	
  top	
  social	
  networks	
  
3. What	
  do	
  I	
  say?	
  
4. G...
4.	
  Get	
  started	
  today	
  
1:	
  Create	
  your	
  page	
  
ge	
  vs.	
  profile	
  
ebook.com/pages/create	
  
out	...
4.	
  Get	
  started	
  today	
  
2:	
  Tell	
  people	
  you’re	
  there!	
  
mail	
  marketing	
  
bsite/blog	
  
your	
...
4.	
  Get	
  started	
  today	
  
3:	
  Start	
  posting	
  
t	
  1-­‐2	
  X	
  per	
  day	
  
e	
  the	
  50%	
  30%	
  2...
4.	
  Get	
  started	
  today	
  
4:	
  Repurpose	
  everything	
  
Start	
  with	
  Facebook	
  
4.	
  Get	
  started	
  today	
  
5:	
  Make	
  social	
  media...	
  	
  
Start	
  with	
  Facebook	
  
4.	
  Get	
  started	
  today	
  
work	
  for	
  yo
•  Share	
  email	
  newsletters	
  
•  Post	
  offers	
  
•  Share	
  ...
4.	
  Get	
  started	
  today	
  
6:	
  Save	
  time	
  with	
  simple	
  tools	
  
edule	
  your	
  posts	
  with	
  Face...
4.	
  Get	
  started	
  today	
  
M	
   T	
   W	
   T	
   F	
  
morning	
   Time:	
  noon	
   Time:	
  morning	
   Time:	
...
4.	
  Get	
  started	
  today	
  
M	
   T	
   W	
   T	
   F	
  
Time:	
   Time:	
   Time:	
   Time:	
  
Post:	
  	
   Post...
4.	
  Get	
  started	
  today	
  
n’t	
  forget	
  about	
  email	
  
Use	
  social	
  to	
  drive	
  people	
  back	
  to	
  your	
  email	
  lis
4.	
  Get	
  started	
  today	
  
Install	
  ...
4.	
  Get	
  started	
  today	
  	
  
fans’	
  attention	
  with	
  the	
  Facebook	
  Sign-­‐up	
  Form	
  App.	
  
4.	
  Get	
  started	
  today	
  	
  
nd	
  your	
  reach	
  with	
  the	
  Social	
  Share	
  tool.	
  
4.	
  Get	
  started	
  today	
  
your	
  Facebook	
  and	
  Instagram	
  photos	
  in	
  your	
  emails.	
  
 
• Use	
  the	
  Share	
  Bar	
  
• Ask	
  people	
  to	
  like,	
  share
retweet,	
  pin	
  
• Add	
  social	
  media	
 ...
xt	
  steps	
  
1. Decide	
  which	
  social	
  networks	
  are	
  right	
  for	
  you	
  
2. Just	
  beginning?	
  Start	...
BE	
  A	
  MARKETER	
  
All	
  it	
  takes	
  is	
  Constant	
  Contact®	
  	
  
#BeaMarketer	
  
Resources	
  
Get	
  started	
  today…	
  
60-­‐day	
  free	
  trial	
  
www.constantcontact.com	
  
Learn	
  more...	
  
...
Questions?	
  
The Basics of Social Media
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The Basics of Social Media

  1. 1. ©  Constant  Contact  2016   Basics  of  Social  Media   The  why,  the  what,  and  the  how  for  your     small  business  or  nonprofit  
  2. 2. ©  Constant  C April  Woodcock   Touching  Clients,  LLC   Email:  awoodcock@touchingclients.com   Welcome   Questions  during  and  after  the  event?     facebook.com/touchingclients   @aprilwoodcock  
  3. 3. BE  A  MARKETER   All  it  takes  is  Constant  Contact®     #BeaMarketer  
  4. 4. Why  are  we  here  today?   Why  are  we  here  today?  
  5. 5. Need  help?  You  are  not  alone.  
  6. 6. al  media  looks  really  interesting  but...   I’ll  never  have  millions  of  fans.   g  new  marketing  tools  sound  great  but...   I  don’t  know  what  to  say  on  social  media ding  what’s  being  said  sounds  useful  but...   I’ll  never  have  a  dedicated  staff  to  do  it  ri r  about  new  tools  and  networks  every  day  but...   I  just  don’t  have  the  time  to  stay  current.
  7. 7. Within  a  5  year  time  span  ...   10%  of  small  businesses   used  social  media  marketing.   Source:  Constant  Contact  Small  Businesses  Then  &  Now  study  
  8. 8. That  went  up  to   a  whopping  87%  of  small  businesses   using  social  media  marketing!   Source:  Constant  Contact  Small  Businesses  Then  &  Now  study  
  9. 9. ou  have  all  you  need     o  get  started!   Loyal,  happy  customers     Great  customer  experience   nteresting  things  to  say!  
  10. 10. enda   1. Why  use  social  media?   2. The  top  5  social  networks   3. What  do  I  say?   4. Get  started  today  
  11. 11. enda   1. Why  use  social  media?   2. The  top  5  social  networks   3. What  do  I  say?   4. Get  started  today   1.  Why  use  social  media?  
  12. 12. 1.  Why  use  social  media?   %  of  shoppers  use  social  media  to  guide  purchases                                            Source:  O %  purchase  a  product  shared  or  favorited  by  a  friend Source:  Vision  Critica %  of  social  media  users  share  to  show  their  support  for  a  ca Source:  New • It  influences  decisions  
  13. 13. Engagement  is  the  new  word  of  mouth   1.  Why  use  social  media?  
  14. 14. 1.  Why  use  social  media?   Entice  to     stay  in  touch   Engage     people   Engagement   drives  social   visibility   Provide  a  “wow!”   experience    
  15. 15. enda   1. Why  use  social  media?   2. The  top  social  networks   3. What  do  I  say?   4. Get  started  today   2.  The  top  social  networks  
  16. 16. 2.  The  top  social  networks   The  “Top”  Social  Media  networks   acebook   LinkedIn   Twitter   Pinterest   Instagram
  17. 17. 2.  The  top  social  networks   hat  is  it?   st  this:   How   ften?   siness   enefit   Largest  social   sharing  site  for  users   and  businesses   Text,  links,  photos  and   videos  that  engage,   inform  and  promote   1-­‐2  X  per  day   Reach  large  audiences,   advertising  platform  
  18. 18. 2.  The  top  social  networks   hat  is  it?   st  this:   Social  networking   for  businesses   Content  about  your   business,  your  expertise,   curated  content   At  least  2  X  per  week   Establish  your   expertise,  network   within  your  industry.     How   ften?   siness   enefit  
  19. 19. 2.  The  top  social  networks   hat  is  it?   st  this:   Social  conversation  and   information  sharing   Links  to  news  and  blog   posts,  photos,  videos   At  least  5  X  per  day   Fastest  way  to  reach   your  audience,   customer  service   How   ften?   siness   enefit  
  20. 20. 2.  The  top  social  networks   hat  is  it?   st  this:   Social  site  where  users   pin  images  to  boards  of   things  they  like   Images  of  products,   tips,  digital  content,   and  interests   At  least  5  X  per  day   Pins  can  get  found  by   search  or  chance  and   direct  back  to  your  site     How   ften?   siness   enefit  
  21. 21. 2.  The  top  social  networks   hat  is  it?   st  this:   Mobile  app  for  photo   and  video  sharing   Photos  and  videos  of   your  biz,  products  and   people   At  least  1  X  per  day   Followers  get  to  know   you  and  your  biz   through  images   How   ften?   siness   enefit  
  22. 22. enda   1. Why  use  social  media?   2. The  top  social  networks   3. What  do  I  say?   4. Get  started  today   3.  What  do  I  say?  
  23. 23. 3.  What  do  I  say?   Go  for  it  on  Social  Media!     Make  your  posts  work  for  you.  
  24. 24. 50%   30%   20%   Share  interesting  and   entertaining  posts.   Offer  helpful   information.   Promote   your   business.  
  25. 25. 0%  Share  interesting  and   tertaining  posts   3.  What  do  I  say?  
  26. 26. 30%  Offer  helpful   information.   3.  What  do  I  say?  
  27. 27. 0%  Promote  your  business.   3.  What  do  I  say?  
  28. 28. 3.  What  do  I  say?   4 people like this. 1 share
  29. 29. 3.  What  do  I  say?   Susan Jones likes this. Susan Jones Let’s go! November 20
  30. 30. Likes   Shares   Forwards   Word-­‐of-­‐mouth   Reach  your  customers  where  they  are.   3.  What  do  I  say?  
  31. 31. 338   average  number  of  fri per  adult  Facebook  us source:  Pew  Research   3.  What  do  I  say?  
  32. 32. SMALL   is  big! 5  Likes   3  Shares   5  Comments   3   2   1   7   5   1   9   4   2   3   2   5   1   1  Like   2   2   4   3  Shares  5   2   1   6   3  Comments   5   1   7   3   2   3.  What  do  I  say?  
  33. 33. enda   1. Why  use  social  media?   2. The  top  social  networks   3. What  do  I  say?   4. Get  started  today   3.  What  do  I  say?  
  34. 34. 4.  Get  started  today   1:  Create  your  page   ge  vs.  profile   ebook.com/pages/create   out  info   d  logo  and  cover  photo   Start  with  Facebook  
  35. 35. 4.  Get  started  today   2:  Tell  people  you’re  there!   mail  marketing   bsite/blog   your  store/office   siness  cards   d  social  links  to  everything   low  your  best  customers  and   gage  them   Start  with  Facebook  
  36. 36. 4.  Get  started  today   3:  Start  posting   t  1-­‐2  X  per  day   e  the  50%  30%  20%  rule   y  attention  to  likes,  comments   d  shares   k  your  audience   Start  with  Facebook  
  37. 37. 4.  Get  started  today   4:  Repurpose  everything   Start  with  Facebook  
  38. 38. 4.  Get  started  today   5:  Make  social  media...     Start  with  Facebook  
  39. 39. 4.  Get  started  today   work  for  yo •  Share  email  newsletters   •  Post  offers   •  Share  photos   •  Give  advice   •  Ask  questions  
  40. 40. 4.  Get  started  today   6:  Save  time  with  simple  tools   edule  your  posts  with  Facebook  or   otsuite    up  searches  to  monitor  what  others  are   ing   end  20  minutes  at  a  time,  3-­‐5  times  a   ek     Start  with  Facebook  
  41. 41. 4.  Get  started  today   M   T   W   T   F   morning   Time:  noon   Time:  morning   Time:  noon   Time:  noon   onday   tion  quote   Post:  Check  out  these   tips   Post:  Interesting  fact     Post:  What’s  new  at   our  business   Post:  Just  for  fu
  42. 42. 4.  Get  started  today   M   T   W   T   F   Time:   Time:   Time:   Time:   Post:     Post:     Post:     Post:    
  43. 43. 4.  Get  started  today   n’t  forget  about  email  
  44. 44. Use  social  to  drive  people  back  to  your  email  lis 4.  Get  started  today   Install  a  Sign-­‐up  Form  App  to  FB  book     ness  Page   Create  fun  posts  with  a  request  to  subscribe  –  try  using  imagesal  media   orms   Include  a  sign-­‐up  form  URL  in  profile  bio  agram   Create  a  beautiful  image  detailing  how  to  subscribe  –  include  li comment  erest   pages   Include  a  sign-­‐up  form  URL  in  profile  bios  to  gather  most  intere subscribers    
  45. 45. 4.  Get  started  today     fans’  attention  with  the  Facebook  Sign-­‐up  Form  App.  
  46. 46. 4.  Get  started  today     nd  your  reach  with  the  Social  Share  tool.  
  47. 47. 4.  Get  started  today   your  Facebook  and  Instagram  photos  in  your  emails.  
  48. 48.   • Use  the  Share  Bar   • Ask  people  to  like,  share retweet,  pin   • Add  social  media  button 4.  Get  started  today   ails  with  social  sharing  buttons  increase     k-­‐through  rates  by   158%  
  49. 49. xt  steps   1. Decide  which  social  networks  are  right  for  you   2. Just  beginning?  Start  with  Facebook   3. Make  it  easy  for  people  to  find  and  follow  you   4. Use  the  50%  30%  20%  rule  for  content   5. Schedule  out  your  posts,  plan  weekly   6. Repurpose  your  emails,  promotions  on  social  
  50. 50. BE  A  MARKETER   All  it  takes  is  Constant  Contact®     #BeaMarketer  
  51. 51. Resources   Get  started  today…   60-­‐day  free  trial   www.constantcontact.com   Learn  more...   Local  and  online  seminars   www.constantcontact.com   Scroll  down  to  Seminars  &  Training   Find  help...   Constant  Contact  Marketing  Resources   blogs.constantcontact.com/library   Check  out  blog  posts,  guides,  videos,  infographics,   recorded  webinars  and  more!  
  52. 52. Questions?  

The basics of social media. Getting started tips for your business.

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