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Chatter 101
For the Salesforce Admin
Taking your #AwesomeAdmin Status to the Next Level
​ Becky Webster
​ Director, Simplus Community
​ beckyw@simplus.com
​ @BeckyMaeW
​ 
​ Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
​ This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed
or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-
looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any
statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new,
planned, or upgraded services or technology developments and customer contracts or use of our services.
​ The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our
operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any
litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our
relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our
service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger
enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our
annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter.
These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section
of our Web site.
​ Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available
and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features
that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Safe Harbor
Becky Webster
Director, Simplus Community
Simplus
Salesforce Chatter: The #AwesomeAdmin’s Superpower
Engage in Organization-Wide
Collaboration
Easily Access Files and
Information
Consolidated Communication
Within Your Teams
ü Skyrocketed efficiency
ü Better overall adoption
ü Career-boosting visibility
ü Individual identity
ü Team identity
ü Company identity
ü Recognition
Centralize
Communication
Note Key Settings &
Features
Demonstrate & Drive
Behavior
Chatter 101 for Every Salesforce Admin
ü Carefully consider
available settings
ü Maximize
accessibility
ü Add context with
Publisher Actions
and record feeds
ü Educate peers and
leaders
ü Lead by example
ü Demonstrate value
ü Profile completion
ü Follow and encourage others
Individual Identity
Centralize Communication
Centralize Communication
Team & Company
Identity
ü Create basic structure
ü Help / engagement
groups
ü Pictures & information
ü Home page
component
Internal
Functions
Sales
Marketing
Legal
HR
IT
Products
Product A
Product B
Product C
Product D
Engagement
Shout-out!
Ask the
CEO
Competitive
Intel
Salesforce Help
Centralize Communication
ü Badges: OOTB & custom
ü Reward proper Salesforce
& Chatter use
Recognition
ü  Easy wins
§  Emoticons
§  Edits
§  Rich link previews
§  Approvals
ü  Consider:
§  Coworker & customer
invitations
Consider Available
Settings
Note Key Settings & Features
ü  Enable on most
objects with key fields
ü  Utilize Publisher
Actions
ü  Determine objects for
feed-based layouts
Increase
Accessibility
ü  Chatter Email Settings
ü  Chatter desktop
ü  Salesforce1
Record Feeds
Note Key Settings & Features
Consider Available
Settings
ü  Easy wins
§  Emoticons
§  Edits
§  Rich link previews
§  Approvals
ü  Consider…
§  Coworker & customer
invitations
Note Key Settings & Features
ü  Chatter Email Settings
ü  Chatter desktop
ü  Salesforce1
Increase
Accessibility
Note Key Settings & Features
ü Enable on key
objects with
strategic fields
ü Determine objects
for feed-based
layouts
ü Use Publisher
Actions
Record Feeds
ü Chatter mentorship
for executives
ü Host brief trainings
ü Focus on feed
management
Educate Peers &
Leadership
Demonstrate Value & Drive Behavior
ü Library of use cases
ü Reports &
dashboards
Lead by Example
ü Email notifications
ü Use record feeds –
not email
Illuminate Value
ü Host brief trainings
ü Chatter mentorship for
executives
ü Focus on feed
understanding &
management
Demonstrate Value & Drive Behavior
Educate Peers &
Leadership
Demonstrate Value & Drive Behavior
ü Email notifications
ü Use record feeds –
not email!
Lead by Example
Demonstrate Value & Drive Behavior
ü Library of use cases
ü Reports &
dashboards
ü Employee surveys
Illuminate Value
ü Individual identity
ü Team identity
ü Company identity
ü Recognition
Centralize
Communication
Note Key Settings &
Features
Demonstrate &
Drive Behavior
Chatter 101: Key Takeaways
​ Bringing it all together…
ü Carefully consider
available settings
ü Maximize
accessibility
ü Add context with
Publisher Actions
and record feeds
ü Educate peers and
leaders
ü Lead by example
ü Demonstrate value
Now… go take your
#AwesomeAdmin status to the next
level!

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Chatter 101 for the Salesforce Admin - Becky Webster

  • 1. Chatter 101 For the Salesforce Admin Taking your #AwesomeAdmin Status to the Next Level ​ Becky Webster ​ Director, Simplus Community ​ beckyw@simplus.com ​ @BeckyMaeW ​ 
  • 2. ​ Safe harbor statement under the Private Securities Litigation Reform Act of 1995: ​ This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward- looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. ​ The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. ​ Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. Safe Harbor
  • 4. Salesforce Chatter: The #AwesomeAdmin’s Superpower Engage in Organization-Wide Collaboration Easily Access Files and Information Consolidated Communication Within Your Teams ü Skyrocketed efficiency ü Better overall adoption ü Career-boosting visibility
  • 5. ü Individual identity ü Team identity ü Company identity ü Recognition Centralize Communication Note Key Settings & Features Demonstrate & Drive Behavior Chatter 101 for Every Salesforce Admin ü Carefully consider available settings ü Maximize accessibility ü Add context with Publisher Actions and record feeds ü Educate peers and leaders ü Lead by example ü Demonstrate value
  • 6. ü Profile completion ü Follow and encourage others Individual Identity Centralize Communication
  • 7. Centralize Communication Team & Company Identity ü Create basic structure ü Help / engagement groups ü Pictures & information ü Home page component Internal Functions Sales Marketing Legal HR IT Products Product A Product B Product C Product D Engagement Shout-out! Ask the CEO Competitive Intel Salesforce Help
  • 8. Centralize Communication ü Badges: OOTB & custom ü Reward proper Salesforce & Chatter use Recognition
  • 9. ü  Easy wins §  Emoticons §  Edits §  Rich link previews §  Approvals ü  Consider: §  Coworker & customer invitations Consider Available Settings Note Key Settings & Features ü  Enable on most objects with key fields ü  Utilize Publisher Actions ü  Determine objects for feed-based layouts Increase Accessibility ü  Chatter Email Settings ü  Chatter desktop ü  Salesforce1 Record Feeds
  • 10. Note Key Settings & Features Consider Available Settings ü  Easy wins §  Emoticons §  Edits §  Rich link previews §  Approvals ü  Consider… §  Coworker & customer invitations
  • 11. Note Key Settings & Features ü  Chatter Email Settings ü  Chatter desktop ü  Salesforce1 Increase Accessibility
  • 12. Note Key Settings & Features ü Enable on key objects with strategic fields ü Determine objects for feed-based layouts ü Use Publisher Actions Record Feeds
  • 13. ü Chatter mentorship for executives ü Host brief trainings ü Focus on feed management Educate Peers & Leadership Demonstrate Value & Drive Behavior ü Library of use cases ü Reports & dashboards Lead by Example ü Email notifications ü Use record feeds – not email Illuminate Value
  • 14. ü Host brief trainings ü Chatter mentorship for executives ü Focus on feed understanding & management Demonstrate Value & Drive Behavior Educate Peers & Leadership
  • 15. Demonstrate Value & Drive Behavior ü Email notifications ü Use record feeds – not email! Lead by Example
  • 16. Demonstrate Value & Drive Behavior ü Library of use cases ü Reports & dashboards ü Employee surveys Illuminate Value
  • 17. ü Individual identity ü Team identity ü Company identity ü Recognition Centralize Communication Note Key Settings & Features Demonstrate & Drive Behavior Chatter 101: Key Takeaways ​ Bringing it all together… ü Carefully consider available settings ü Maximize accessibility ü Add context with Publisher Actions and record feeds ü Educate peers and leaders ü Lead by example ü Demonstrate value
  • 18. Now… go take your #AwesomeAdmin status to the next level!