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06.從搜尋引擎開發者視角看到的SEO_松田徹

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曾任微軟搜尋引擎日本地區開發負責人,並為微軟國際團隊管理者(日、韓、中、台地區)。後創立Double Sharp Plus導入影像、文本的AI機器學習、深度學習技術,提供使用者創新的解決方案與軟體服務,現同時為awoo JAPAN技術長。本次松田先生將從搜尋引擎開發者的角度,帶給聽眾全新的SEO知識觀點。

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06.從搜尋引擎開發者視角看到的SEO_松田徹

  1. 1. 從搜尋引擎開發者視⾓角看到的SEO 松⽥田徹 Toru Matsuda 《awoo JAPAN》 技術長
  2. 2. 從搜尋引擎開發者視⾓角看到的 SEO awoo Japan CTO Toru Matsuda
  3. 3. Background • I was in charge of manage Search(a.k.a. Bing) development team in Japan at Microsoft R&D. • Search team is constantly pursuing the best algorithm which does not have to perform manual adjustment as much as possible.
  4. 4. Important points • Algorithm vs. Data(Crawling) – Balance for best relevancy ! • Linguistics issue – Understanding Language • Maturity of market – Dependency of Search
  5. 5. Search engine vs. SEO • Does the Search team prefer SEO? – Yes. • Help to understand page/contents for Search engine. • It makes it easier to find valuable content. • How about SEM? – Want to eliminate temporary SEM… • Ranking of low-value content goes up.
  6. 6. Search and AI • “No free lunch Theorem (NFLT)” – In general algorithms, it is a chance to take measures at places where search results are not high. average efficiency General algorithm Special purpose algorithm Types of search results
  7. 7. For market in Japan • The market in Japan is already the situation of “Red Ocean” as SEO market. – The market wants new methods. – Global service want global SEO/SEM.
  8. 8. Thank you!!! awoo Japan 株式会社

曾任微軟搜尋引擎日本地區開發負責人,並為微軟國際團隊管理者(日、韓、中、台地區)。後創立Double Sharp Plus導入影像、文本的AI機器學習、深度學習技術,提供使用者創新的解決方案與軟體服務,現同時為awoo JAPAN技術長。本次松田先生將從搜尋引擎開發者的角度,帶給聽眾全新的SEO知識觀點。

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