曾任 EZTABLE Growth Team Lead，執行各式用戶增長專案，帶領 AsiaYo 連續兩年 SEO 流量皆超過三位數成長率。分享 AsiaYo 如何從 0 開始到霸佔住宿、民宿、自由行等紅海關鍵字，包含組織架構設計、團隊建立、到執行方法論的經驗。

1. AsiaYo 如何從旅遊紅海海關鍵字殺出重圍
謝六拾拾 Lucas Hsieh
《AsiaYo》
產品長

3. 價位最優、專屬客服、住得更更內⾏行行
最貼⼼心的亞洲訂房嚮導
TW
JPKR
TH
HK
60 Cities
5 Countries

4. 囊括台⽇日韓泰 95% 以上住宿、⺠民宿字前三名
900%
100%
100%

5. 分享我們的 SEO 密技

6. 分享我們的 SEO 秘技 ⾎血淚淚故事

7. 對 SEO 的想像
(事前版)

8. TKD
HTML
Tag
Link
Building
Social
Network Structure
Data
Sitemap
Page
Speed
Search
Console
Mobile
Friendly

9. The Reality ...

13. SEO Project - Version 1
(沒錢沒資源)

14. Technology, Marketing, Data Analysis...

15. 苦主 - Product Manager

16. Chapter 1 - Revenue Estimation

17. SEO Revenue
= SEO traffic x Conversion Rate x AOV

18. SEO traffic x Conversion Rate x AOV
Challenge 1

21. 有錢⼈人推估法
(Methodology For Rich People)

22. Google Adwords - 市佔率反推法
93,474 / 38.30% = 244,057

23. 散甲⼈人推估法 ver.1
(Methodology For Poor People)

24. Google Trend + Google Analytics
⼤大阪住宿搜尋量量 = 300 * 0.8= 240

25. 散甲⼈人推估法 ver.2
(Methodology For Poor People)

26. Similarweb ⼤大法
14.42M x 21.66% x 14%
~= 430,000

27. SEO traffic x Conversion Rate x AOV
Challenge 2

29. Behind Conversion Rate
使⽤用者脈絡、企業商業模式

30. 東京天氣 => 跟住宿需求無關
特定飯店字 => 無法做
東京住宿,東京⺠民宿 => BINGO!

31. 如何推估快速轉換率？
Leverage Google Adwords

32. SEO traffic x Conversion Rate x AOV
Challenge 3

33. 台北住宿 vs 東京住宿
Session: 2 : 1
CVR : 1 : 1

34. 台北住宿 vs 東京住宿
Session: 2 : 1
CVR
AOV : 1 : 5
: 1 : 1

35. SEO Revenue
= SEO traffic x Conversion Rate x AOV

36. ⼀一個關鍵字應該投入多少資源？

37. 1 Year Value ~= Cost Inputs

38. “ SEO 好的開始是成功的 >> 50% ”

39. Chapter 2 - Think (Code) Like Google

41. 網址塞關鍵字、塞中⽂文有利利排名？

45. Multi-Language & Multi-Region from Day One

46. Duplicate Content / Pages

47. http://asiayo.com/itemlist_台北市.html?
sld_id=&city_id=6&area_id=&resort_id=&mansB=1&act=C&aact=C
萬惡惡的 Query String

49. “ People mistake duplicate content for a penalty because of how
Google handles it. Really, the duplicates are just being filtered in the
search results. ”
- Search Engine Land, Patrick Stox, 2016.09.29

50. *Remove filtering by adding &filter=0 to the end of the URL

51. Solution of Duplicate Content

52. Canonical Tag
指向主網⾴頁
⾃自指向

53. Chapter 3 - Build Good Reputation

54. “ 近朱者⾚赤近墨墨者⿊黑 ”

55. ⾃自家⼈人 (內部連結)

56. 權威網站(外部連結)

58. Chapter 4 - Test and Validation

60. “ Success is failure turned out. Fail early and often! ”

61. Define Target Strategy
Think (Coding) Like Google
Build Good Reputation
Testing and Validation
PM
PM + Developer
PM
PM

62. SEO Project - Version 2
(終於有個 SEO Team)

63. 問題：本位主義
SEO
Team
TW
Marketing
Team
Product
Team X X

64. Define Target Strategy
Think (Coding) Like Google
Build Good Reputation
Testing and Validation
SEO Team
Product Team
Marketing Team
SEO Team
X

65. SEO
Team
TW
Marketing
Team
Product
Team
引流
引流
引流
執⾏行行
Goal Alignment

68. SEO Project - Version 3
(多語系來來了了！)

69. 問題：
SEO Team 看不懂、無法書寫中⽂文以外語系

70. 實驗執⾏行行 經驗分享、協助分析
多語系 SEO 團隊架構
SEO
Team
TW
Marketing
Team
Product
Team
Global
Marketing
Team
引流
引流
引流
執⾏行行

71. Last But Not Least

72. 3% Conversion Rate = 97% Churn Rate

73. Convert
Earned Traffic (SEO)
to
Owned Traffic (Email, LINE...)

74. 總結來來說， SEO 的訣竅就是...

75. Get Your Hands Dirty