본 강연에서는 금융권 디지털 혁신 동향 및 세부 업역별 혁신 사례와 그 과정에서 AWS의 공헌 등 다양한 최신 금융 산업 트렌드에 대해 소개해 드립니다. 연사: Scott Mullins, 아마존 웹서비스 금융 사업 개발 총괄

1. AWS와 함께하는 디지털 금융 혁신 사례
아마존웹서비스
금융 사업 개발 총괄
Scott Mullins

2. New Tools For a New World
Cloud as the Catalyst for Change in Financial Services

3. Right now, the Financial Services industry is changing…
New forms of risk are
emerging.
Financial consumers have
higher expectations and
more choices than ever
before.
Data is revealing both new
go-to-market and cost-saving
opportunities.

4. 2/3
More than two-thirds
of
IT budgets go toward
keeping the lights on
77%
of CEOs believe security
risk has increased in the
last few years and 65%
believe their risk management
capability is falling behind
15yrs
The average lifespan
of an S&P company
dropped from 67 years in
the 1920s to 15 years today
The world doesn’t work the way it used to

5. Expanding regulatory
oversight; ever-increasing
compliance obligations
Information Security –
due to increased public
scrutiny, the frequency and
ferocity of hacking attacks,
and regulatory initiatives
Rising volumes of data,
and the need to store and
analyze it for compliance
and competitive purposes
Increased competition,
both from traditional
peers and new non-
traditional players
The rapidly changing
compute paradigm:
on-premise is no
longer more secure
or cost effective; IaaS
continues to power
innovation
Scarce resources – in all areas
including capital outlay,
headcount, and skill sets.
What’s driving this change?

6. This change has enabled a major shift in focus
Innovation at Scale
Holistic Analytics
Omnichannel Customer Engagement
Serverless Technology
Automated and Continuous Compliance
Artificial Intelligence/
Machine Learning

7. Financial institutions are using AWS to transform
Banking InsuranceCapital Markets
Capital
One

8. High Performance
Computing for Market
Risk
Data Warehousing,
Processing, and
Analytics
Machine Learning for
Surveillance and Fraud
Detection
Core Systems
Implementation
Disaster Recovery
and Business
Continuity
Regulatory Storage
AWS – Enabling Transformation in Financial Services

9. “Banks aren’t being disrupted by FinTech
technology, they’re being disrupted by customer
expectations.”
- McKinsey & Company
94%
Percentage of the Forbes FinTech 50 that use AWS
AWS is the first choice for FinTech startups

10. AWS in Banking
“It’s not a question of ‘if’ we move to AWS; rather, it’s a question of how…and the question of when, is now.”
- Chairman/CEO of G-SIFI Bank
Decreasing time-to-
solution
Scaling out transaction
compute requirements
Enabling FinTech
innovations
Increasing reliability and
optimizing costs
Creating innovative
customer services
Enabling mobile-first
banking for customers
Competing, at scale, with
established enterprises
Complying with
regulatory requirements
Capital One

11. AWS in Capital Markets
“AWS is a leader in cloud computing and working with their team enabled us to implement our vision for the anywhere
exchange.” - Robert Cornish, CTO, ISE
Deploying customer trade
platforms
Empowering enterprise
data excellence
Accelerating post-trade
analytics
Operating cloud-based
disaster recovery
Running market
surveillance systems
Enabling seamless customer
communications
Calculating complex
financial models
Running scalable
securities trading app

12. Overcoming hardware
constraints
Empowering enterprise
data excellence
Deploying high performance
computing capabilities
Modernizing infrastructure
and automating processes
Accelerating
transformation
Migrating regulated
workloads to the cloud
Complying with Solvency II
requirements
Accelerating product go-
to-market speeds
AWS in Insurance
“Using AWS helps us reduce a 10-day process to 10 minutes. That’s transformative: it broadens our ability to discover.”
- Peter Phillips, Managing Director, Aon Benfield

13. AWS: New Tools For Today’s World
Highly Scalable Fully ManagedFast, Consistent
Performance
Event-driven
Programming
Fine-grained
Access Control
Document &
Key-Value
Structures
16 Regions – 42 Availability Zones – 68 Edge Locations
(Additional Regions in 2017-18: China, France, Sweden, Japan, Hong Kong)

14. Benefits of AWS Adoption
Agility Scalability
Leading Edge
Technologies
Cost
Optimization

15. Agility
Lower the time spent
on infrastructure
Dedicate more
resources to
innovation
Concentrate on
new business
initiatives

16. AWS Provides Robinhood with the Agility to Run with 2 DevOps Resources
“We can look at real-time analytics and behaviors on our platform, that wouldn't be
available at our scale if we weren't using AWS.”
- Miles Wellesley, Head of Business Development, Robinhood
Robinhood is an investment
platform that offers free trades for
everyone through its iPhone and
Android apps.
• Robinhood has saved customers $22 million in commissions since launch, and
transacted over $1 billion – all with only 2 DevOps resources.
• Robinhood’s lean staff used AWS to create a massively scalable securities trading
app with strong built-in security and compliance features that supported
hundreds of thousands of users at launch.
• Amazon Redshift has allowed the data science team to identify fraud and fight
money laundering, without needing to hire a data science infrastructure team.

17. Scalability
Auto-Scaling
Fully Managed
Fast, Consistent Performance
Fine-grained Access Control

18. BBVA is Using AWS to Scale Transaction Processing
“The digital transformation of our business means that our technology platforms must
be prepared to face an exponential transactions growth….working with AWS and
having them accompany us on this journey not just with their products but also with
their expertise, will accelerate our transformation.”
- Ricardo Moreno, Global Head of Engineering, BBVA
BBVA has been working with AWS to build
a secure, flexible and scalable cloud-based
solution that will help meet the
exponential growth in transactions that
the digital age brings.
Banco Bilbao Vizcaya Argentaria
(BBVA) is a multimantional Spanish
banking group, and the second
largest bank in Spain.
2006 2016 2017
Daily Transaction Volumes
9M
542M
1B+

19. Leading Edge Technology
2010
61
516
1,017
159
2012 2014 2016
AWS has been continually expanding its services to support virtually any cloud workload, and it now has more
than 90 services that range from compute, storage, networking, database, analytics, application services,
deployment, management, developer, mobile, Internet of Things (IoT), Artificial Intelligence (AI), security,
hybrid and enterprise applications. AWS has launched a total of 1,017 new features and/or services year to
date* - for a total of 2,913 new features and/or services since inception in 2006.

20. IHS Markit is Bringing Innovation to the Industry Using AWS
“With AWS we are extending our capabilities across divisions. Markit is taking a
leadership role in how the financial services industry can leverage cloud to create a
step change in innovation.”
- Andrew Eisen, Managing Director, Head of Cloud Strategy, IHS Markit
IHS Markit analyzes and distributes
information on Aerospace, Defense
and Security; Automotive; Chemical;
Economics & Country Risk; Energy;
Finance; Maritime & Trade,
Technology, Healthcare &
Pharmaceuticals, to customers in
more than 150 countries.
Markit Is actively deploying these solutions for clients on AWS:
• Markit Enterprise Data Management (EDM)
• Markit Analytics
• Markit WSO
• Markit Thinkfolio
Markit is using AWS to develop new client-facing solutions in areas including blockchain,
portfolio valuations, TCA, regulatory reporting, and pricing and liquidity

21. Amazon AI: new deep learning services
Rekognition Lex
Life-like Speech Image Analysis Conversational Engine
Polly

22. Amazon Machine Learning in Financial Services
Exploratory Data Analysis
Identify assets/data, price levels and
relationships for sell-off predictions
using Machine Learning models
inferred on time series data.
Quantitative Research
Automatically process unstructured
data (text, PDFs, images), extract
entities, relationships, and key
information to provide dashboards to
traders.

23. Cost Optimization
Move from risk-laden
up-front expense to
flexible variable expense
Stop guessing
at capacity planning
Go global in
minutes
Remove complicated
infrastructure
management that adds
little business value

24. FINRA uses AWS to Optimize Costs for Market Surveillance
“For our market surveillance systems, we are looking at about 40% [savings with AWS],
but the real benefits are the business benefits: We can do things that we physically
weren’t able to do before, and that is priceless”.
- Steve Randich, CIO, FINRA
What FINRA needed:
• Analysis and storage of approximately 35 billion market events every day
• Cost-optimized infrastructure for interactively querying multi-petabyte data sets
FINRA Realized:
• Increased agility, speed, and cost savings
• Estimated savings of $20M annually by using AWS
FINRA is the largest independent
regulator for all securities firms
doing business in the US. FINRA
oversees about 4,250 brokerage
firms, about 162,155 branch offices
and approximately 629,525
registered securities representatives.

25. Eliminate costly technical debt and reallocate resources so you
can deliver high-value, revenue-generating projects faster.
Innovate faster and solidify your competitive advantage by merging
startup agility with enterprise experience and resources.
Reduce risk by focusing resources dedicated to security, compliance and
availability to the most important areas of your business.
Financial institutions are realizing major benefits

26. How are FSI Firms Moving Quickly to he
Cloud?
Executive-level Sponsorship
Dedicated Resources
A Vision for What Success
Looks Like
Real Projects that Matter to
the Organization
Senior Leaders Who Understand the
Importance and Support Cloud Adoption
Internal FTEs, Budgeted Funds, External
Partners When Warranted
Legacy IT Transformation, Innovating to
Improve Customer Experience, or Both?
No “Science Projects”
Key Lessons Learned From FSI First Movers

27. Worldwide | N. America | LATAM | UK/IR | EMEA | APAC | Japan | China
Scott Mullins
Head of Business & Market Development
Worldwide Financial Services