A simple explanation for understanding UX, and in some sense also an agile development process.

1. Per Axbom — @axbom
Explaining UX
with a glass of
lemonade

2. AMY MAX

3. AMY MAX

4. AMY MAX

5. AMY MAX

6. AMY MAX
HA HA YOU
CAN TRY
DARLING...

7. AMY MAX

8. AMY MAX
I’LL HELP
YOU...

13. COUSIN CAROL ARTISTIC ADAM

14. COUSIN CAROL ARTISTIC ADAM

15. COUSIN CAROL ARTISTIC ADAM

16. COFFEE WILL LEAVE A STAIN
LEMONADE
WILL BOOST YOUR BRAIN!
1 MINUTE THIS WAY
1 dollar!

17. LEMONADE!
BOOST YOUR BRAIN
FOR 1 DOLLAR

18. LEMONADE!
BOOST YOUR BRAIN
FOR 1 DOLLAR

19. LEMON-MAID
BOOST YOUR BRAIN
FOR 1 DOLLAR

20. LEMON-MAID
BOOST YOUR BRAIN
FOR 1 DOLLAR

21. LEMON-MAID
BOOST YOUR BRAIN
FOR 1 DOLLAR

26. LEMON-MAID
BOOST YOUR BRAIN
FOR 2 DOLLARS

28. LEMON-MAID
BOOST YOUR BRAIN
ice 5 dollars!

29. WHATTHE LEMON-MAIDTEAM DID
• Understood negative stress
and the power of a stress-
free environment
• Understood the power of
habits (coffee) and using it to
their advantage
• Attracted with copywriting,
images and design
• Made clear signage to guide
and direct people
• Created shareable items that
helped others market the
product
• Used psychological
phenomenons to increase
the perceived value of the
product
• Listened to customers to
continuously tweak and adapt
product offerings based on
customer behavior

30. 15YEARS LATER...

31. LEMON-AID
CEO

32. LEMON-AID
CEO Copywriter AD UX

33. LEMON-AID
CEO Copywriter AD UX

34. LEMON-AID
CEO Copywriter AD UX
Lean UX

35. LEMON-AID
CEO Copywriter AD UX
Lean UX
”Experimentation and teamwork”

36. LEMON-AID
CEO Copywriter AD UX
Lean UX
”Experimentation and teamwork”

37. LEMON-AID
CEO Copywriter AD UX
Lean UX
”Experimentation and teamwork”

38. LEMON-AID
CEO Copywriter AD UX
Lean UX
”Experimentation and teamwork”
keep an eye
on the goal