Introduction to the philosophy and teaching of the Social Media Academy

1. Social Software for Corporations Your community is your most influential force in the market

2. Branding in the social web ? How do you handle your brand?

3. Installed base access

4. Xeequa XeeCast System Community A Community B Community C Community D . . . . . . Community N Vendor community Distributing smart, non advertisial content such as blog posts, events, white papers, news, video clips to hundreds or thousands of partner community systems. Partner communities Enable their communities to allow selected vendor communities to syndicate content for their customer community.

5. Reporting