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S3 Buzz
For Startups

#S3

©

Copyright Society3 Group Inc 2013
80% of purchase decisions

are based on mentions
and recommendations

Society3 Group – http://Society3.com - http://XeeMe.com/Society3

©

Copyright Society3 - 2012

2

San Francisco, CA + 1 (650) 384-0057
Cannes, France
+ 49 (30) 2023-8748
How is
your startup
cutting through
the noise?
©

Copyright Society3 - 2012

3

#Society3
Success Stories
#S3

©

Copyright Society3 Group Inc 2013
Since we started in February 2013

350+ Buzz Campaigns
Over ½ Million Mentions
Over 5,000 Buzz supporter
Over 5 Million target URL visits
©

Copyright Society3 - 2012

5

#Society3
S3-Buzz™ Success Stories
OpenStack Conference
3,000+ mentions per day
Resulting in media coverage
Outbuzzing everybody

Annual DA Conference European Commission
90+ Million in reach (data by EC)
“Trending” on Twitter in several countries

Cloud War – 7,000+ mentions/day
Making the “Top News” on Twitter
Outbuzzing the 800 pound gorilla

Society3 Group – http://Society3.com - http://XeeMe.com/Society3

©

Copyright Society3 - 2012

6

San Francisco, CA + 1 (650) 384-0057
Cannes, France
+ 49 (30) 2023-8748
Buzz Marketing Success

Making Twitter Top News
Getting Media Coverage
Outbuzzing the competition

©

Copyright Society3 - 2012

7

#Society3
350+ Buzz Stories

©

Copyright Society3 - 2012

8

#Society3
The Problem Society3 is solving

Your early users, friends,
connections are all happy to talk
about you.
Now YOU must help them with a
story and a place to share!

©

Copyright Society3 - 2012

9

#Society3
How Buzz works
#S3

©

Copyright Society3 Group Inc 2013
Cutting out slow and inefficient
conventional mass marketing
Email?
87% of all emails never make it to an inbox
Most of the rest is still ignored

Instead – use what many read:
Twitter, Facebook, LinkedIn timelines
And those who are less engaged, still listen to the active
networker at the water cooler (Influential Talkatives)

Bring in fast and fun viral buzz marketing
Go direct to those who are talkative
By using Buzz - even more people recognize your efforts

©

Copyright Society3 - 2012

11

#Society3
S3-Buzz
Technology:
1) Create a simple story
2) Make it easy to share
on networks you prefer
with just a few clicks!

The fastest way to
increase mentions
and reach
Society3 Group – http://Society3.com - http://XeeMe.com/Society3

©

Copyright Society3 - 2012

12

San Francisco, CA + 1 (650) 384-0057
Cannes, France
+ 49 (30) 2023-8748
Society3 Group – http://Society3.com - http://XeeMe.com/Society3

©

Copyright Society3 - 2012

13

San Francisco, CA + 1 (650) 384-0057
Cannes, France
+ 49 (30) 2023-8748
How Buzz creates the Buzz
You create little stories and Buzz makes it
available – every day
You ask your friends, beta users, contacts,
investors… to help spread the word online.
You and your team will most likely have more
than 500 connections all together.
Each of those connections will have on average
more than 500 connections as well.
That makes a staggering: 250,000
connections!
The S3 Buzz team is bringing another 1 Million
connections to the party
When they all talk to their connections… it is
buzzing 
©

Copyright Society3 - 2012

14

#Society3
Grow awareness by
stimulating others to
talk about you

©

Copyright Society3 - 2012

15

#Society3
Superior economics
Even on small Buzz campaigns

3,477 Click Through
From 1,173 Mentions
In one week

Society3 Group – http://Society3.com - http://XeeMe.com/Society3

©

Copyright Society3 - 2012

16

San Francisco, CA + 1 (650) 384-0057
Cannes, France
+ 49 (30) 2023-8748
Sustainable success!
Take advantage from new dynamics:

What’s posted on the web,
Stays on the web
Conventional advertising just evaporates

Society3 Group – http://Society3.com - http://XeeMe.com/Society3

©

Copyright Society3 - 2012

17

San Francisco, CA + 1 (650) 384-0057
Cannes, France
+ 49 (30) 2023-8748
Get more
buzz for your
Startup
Society3 Group – http://Society3.com - http://XeeMe.com/Society3

©

Copyright Society3 - 2012

18

San Francisco, CA + 1 (650) 384-0057
Cannes, France
+ 49 (30) 2023-8748
Pr

We help you
on every step
of the way…
BuzzMixer@Society3.com

Society3 Group – http://Society3.com - http://XeeMe.com/Society3

©

Copyright Society3 - 2012

19

San Francisco, CA + 1 (650) 384-0057
Cannes, France
+ 49 (30) 2023-8748
Thank You
1) See it for yourself

Current Buzz Campaigns
2) Get in touch

BuzzMixer@Society3.com
+1 (650) 384.0057
+1 (650) 384 0057
info@society3.com
http://Society3.com
http://xeeme.com/society3

© 2012 Society3 Group Inc. Society3 and Society3 Academy are trademarks of Society3 Group Inc. All rights reserved. This content is protected
under the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without the
explicit written approval from Society3 Group Inc. USA
Society3 Group Inc. | 201 Mission St # 1200 | San Francisco, CA 94105 | (650) 384-0057
©

Copyright Society3 - 2012

20

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S3 Buzz Marketing For Startups

  • 1. S3 Buzz For Startups #S3 © Copyright Society3 Group Inc 2013
  • 2. 80% of purchase decisions are based on mentions and recommendations Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 2 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748
  • 3. How is your startup cutting through the noise? © Copyright Society3 - 2012 3 #Society3
  • 5. Since we started in February 2013 350+ Buzz Campaigns Over ½ Million Mentions Over 5,000 Buzz supporter Over 5 Million target URL visits © Copyright Society3 - 2012 5 #Society3
  • 6. S3-Buzz™ Success Stories OpenStack Conference 3,000+ mentions per day Resulting in media coverage Outbuzzing everybody Annual DA Conference European Commission 90+ Million in reach (data by EC) “Trending” on Twitter in several countries Cloud War – 7,000+ mentions/day Making the “Top News” on Twitter Outbuzzing the 800 pound gorilla Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 6 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748
  • 7. Buzz Marketing Success Making Twitter Top News Getting Media Coverage Outbuzzing the competition © Copyright Society3 - 2012 7 #Society3
  • 8. 350+ Buzz Stories © Copyright Society3 - 2012 8 #Society3
  • 9. The Problem Society3 is solving Your early users, friends, connections are all happy to talk about you. Now YOU must help them with a story and a place to share! © Copyright Society3 - 2012 9 #Society3
  • 10. How Buzz works #S3 © Copyright Society3 Group Inc 2013
  • 11. Cutting out slow and inefficient conventional mass marketing Email? 87% of all emails never make it to an inbox Most of the rest is still ignored Instead – use what many read: Twitter, Facebook, LinkedIn timelines And those who are less engaged, still listen to the active networker at the water cooler (Influential Talkatives) Bring in fast and fun viral buzz marketing Go direct to those who are talkative By using Buzz - even more people recognize your efforts © Copyright Society3 - 2012 11 #Society3
  • 12. S3-Buzz Technology: 1) Create a simple story 2) Make it easy to share on networks you prefer with just a few clicks! The fastest way to increase mentions and reach Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 12 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748
  • 13. Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 13 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748
  • 14. How Buzz creates the Buzz You create little stories and Buzz makes it available – every day You ask your friends, beta users, contacts, investors… to help spread the word online. You and your team will most likely have more than 500 connections all together. Each of those connections will have on average more than 500 connections as well. That makes a staggering: 250,000 connections! The S3 Buzz team is bringing another 1 Million connections to the party When they all talk to their connections… it is buzzing  © Copyright Society3 - 2012 14 #Society3
  • 15. Grow awareness by stimulating others to talk about you © Copyright Society3 - 2012 15 #Society3
  • 16. Superior economics Even on small Buzz campaigns 3,477 Click Through From 1,173 Mentions In one week Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 16 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748
  • 17. Sustainable success! Take advantage from new dynamics: What’s posted on the web, Stays on the web Conventional advertising just evaporates Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 17 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748
  • 18. Get more buzz for your Startup Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 18 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748
  • 19. Pr We help you on every step of the way… BuzzMixer@Society3.com Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 19 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748
  • 20. Thank You 1) See it for yourself Current Buzz Campaigns 2) Get in touch BuzzMixer@Society3.com +1 (650) 384.0057 +1 (650) 384 0057 info@society3.com http://Society3.com http://xeeme.com/society3 © 2012 Society3 Group Inc. Society3 and Society3 Academy are trademarks of Society3 Group Inc. All rights reserved. This content is protected under the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without the explicit written approval from Society3 Group Inc. USA Society3 Group Inc. | 201 Mission St # 1200 | San Francisco, CA 94105 | (650) 384-0057 © Copyright Society3 - 2012 20