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Santa Cruz New Tech Meetup S3 buzz-scnt-feb-2014

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Axel Schultze
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S3 Buzz #S3 © Copyright Society3 Group Inc 2013
In 1 week : 170 Advocates helped 270 registered Full house 1.4 Million reach Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 2 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
80% of purchase decisions are influenced by mentions and recommendations Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 3 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
Marketing transition from self promotion to recommendations Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 4 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
Startup challenge: how to build trust ? Motivate others to talk about you Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 5 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
Success Stories #S3 © Copyright Society3 Group Inc 2013
Since we started in February 2013 500+ Buzz Campaigns Over ½ Million Mentions Over 5,000 Buzz supporter Over 5 Million target URL visits © Copyright Society3 - 2014 7 #Society3
S3-Buzz™ Success Stories OpenStack Conference 3,000+ mentions per day Resulting in media coverage Outbuzzing everybody Annual DA Conference European Commission 90+ Million in reach (data by EC) “Trending” on Twitter in several countries Cloud War – 7,000+ mentions/day Making the “Top News” on Twitter Outbuzzing the 800 pound gorilla Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 8 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
How Buzz works #S3 © Copyright Society3 Group Inc 2013
The Problem Society3 is solving Most customers are happy to talk about you. Now YOU must help them with a story and a place to share! © Copyright Society3 - 2014 10 #Society3
S3-Buzz Technology: 1) Create a simple story 2) Make it easy to share on networks you prefer with just a few clicks! The fastest way to increase mentions and reach Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 11 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 12 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
Stories and places to share © Copyright Society3 - 2014 13 #Society3
Sustainable success! Take advantage from new dynamics: What’s posted on the web, stays on the web Conventional advertising just evaporates Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 14 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
Startup Program #S3 © Copyright Society3 Group Inc 2013
© Copyright Society3 - 2014 16 #Society3
Get more buzz for your startup Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 17 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
Launching Feb 19 gotoStartups.com Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 18 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
Thank You 1) See it for yourself Current Buzz Campaigns 2) Get in touch BuzzMixer@Society3.com +1 (650) 384.0057 +1 (650) 384 0057 info@society3.com http://Society3.com http://xeeme.com/society3 © 2012 Society3 Group Inc. Society3 and Society3 Academy are trademarks of Society3 Group Inc. All rights reserved. This content is protected under the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without the explicit written approval from Society3 Group Inc. USA Society3 Group Inc. | 201 Mission St # 1200 | San Francisco, CA 94105 | (650) 384-0057 © Copyright Society3 - 2014 19

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Santa Cruz New Tech Meetup S3 buzz-scnt-feb-2014

  • 1. S3 Buzz #S3 © Copyright Society3 Group Inc 2013
  • 2. In 1 week : 170 Advocates helped 270 registered Full house 1.4 Million reach Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 2 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
  • 3. 80% of purchase decisions are influenced by mentions and recommendations Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 3 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
  • 4. Marketing transition from self promotion to recommendations Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 4 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
  • 5. Startup challenge: how to build trust ? Motivate others to talk about you Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 5 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
  • 6. Success Stories #S3 © Copyright Society3 Group Inc 2013
  • 7. Since we started in February 2013 500+ Buzz Campaigns Over ½ Million Mentions Over 5,000 Buzz supporter Over 5 Million target URL visits © Copyright Society3 - 2014 7 #Society3
  • 8. S3-Buzz™ Success Stories OpenStack Conference 3,000+ mentions per day Resulting in media coverage Outbuzzing everybody Annual DA Conference European Commission 90+ Million in reach (data by EC) “Trending” on Twitter in several countries Cloud War – 7,000+ mentions/day Making the “Top News” on Twitter Outbuzzing the 800 pound gorilla Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 8 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
  • 9. How Buzz works #S3 © Copyright Society3 Group Inc 2013
  • 10. The Problem Society3 is solving Most customers are happy to talk about you. Now YOU must help them with a story and a place to share! © Copyright Society3 - 2014 10 #Society3
  • 11. S3-Buzz Technology: 1) Create a simple story 2) Make it easy to share on networks you prefer with just a few clicks! The fastest way to increase mentions and reach Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 11 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
  • 12. Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 12 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
  • 13. Stories and places to share © Copyright Society3 - 2014 13 #Society3
  • 14. Sustainable success! Take advantage from new dynamics: What’s posted on the web, stays on the web Conventional advertising just evaporates Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 14 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
  • 15. Startup Program #S3 © Copyright Society3 Group Inc 2013
  • 16. © Copyright Society3 - 2014 16 #Society3
  • 17. Get more buzz for your startup Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 17 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
  • 18. Launching Feb 19 gotoStartups.com Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 18 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
  • 19. Thank You 1) See it for yourself Current Buzz Campaigns 2) Get in touch BuzzMixer@Society3.com +1 (650) 384.0057 +1 (650) 384 0057 info@society3.com http://Society3.com http://xeeme.com/society3 © 2012 Society3 Group Inc. Society3 and Society3 Academy are trademarks of Society3 Group Inc. All rights reserved. This content is protected under the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without the explicit written approval from Society3 Group Inc. USA Society3 Group Inc. | 201 Mission St # 1200 | San Francisco, CA 94105 | (650) 384-0057 © Copyright Society3 - 2014 19