Jeremy Casson - An Architectural and Historical Journey Around Europe
humanities principle of visual art
1.
2. What is the Principle of Visual
Art?
• Are the rules, tools and guidelines that
artists use to organize the elements of art in an
artwork.
• It helps put these elements together to
achieve beauty
• Perception of art is governed by different
principles of art design that guide the artist in
making the art become more beautiful and
interesting to the observers.
3. Design
• It is the proper arrangement of the different art
elements in order to produce something beautiful
• Makes the object from one perception to
another
• A good design is the result of a careful and
correct application of the principle. It is the most
important factor to remember to execute these
principles in order to achieve better perception.
4. • Design is the over-all visual
structure of the formal elements of a work of
art.
• The arrangement and organization
of visual elements within the piece of work.
5. Principles of Art
• 1.Harmony / Unity
• 2.Rhythm / Movement
• 3.Balance
• 4.Proportion
• 5.Emphasis
Standards or
rules to be
observed by
artists in
creating works
of art; they are
how to create
a good
6. 1.Harmony
• Visually pleasing agreement among the
elements in a design; It is the feeling that
everything in the work of art works together and
looks like it fits.
• An art principle which produces an
impression of unity, thus unity occur and all the
elements of piece combined to make a balance,
harmonious, and complete whole
7.
8. • It is a quality which unifies a complete part
of an arrangement.
• If there is harmony there is order and every
orderly arrangement is harmonious.
9. A. Harmony in Shapes and Lines
a.1 Repetition
a. 2.Transitional
a.3.Contrasting/Opposing
B. Harmony in Size
C. Harmony in Color
c.1 Related
c.2 Contrasted
D. Harmony in Texture
E. Harmony of Ideas
5 Aspects of Harmony
10. a.Harmony in shapes and lines
a .1 Repetition- If a small rectangle is
placed is placed within a bigger rectangle so
that their sides are parralel
11.
12. a. 2. Transitional- usually curved, graceful line
which connects two opposing or contrasting lines
21. D.Harmony of Texture
• Can be determined by feeling the object or by
looking at it. Coarse textures should not be
combined with fine textures.
22. E. Harmony of Idea
• compilation of an objects that has
something common in each other
23.
24. 2.Rhythm/Movement
• Rhythm is the regular, uniform or related
movement made through the repetition of a unit or
motif.
•
25. • Repetition of a unit creates a feeling of
movement or rhythm
• All structural elements may be
repeated to suggest movement.
• It is visual movement in a design or
arrangement.
31. 3.Balance
• Balance is a condition or quality which
gives a feeling of rest, repose, equilibrium
or stability.
• It is the “visual weights” of lines, forms,
values, textures and colors that we really
balance.
• Distribution of visual weight and
interest
32.
33. Kinds of Balance:
• A. Formal or Symmetrical Balance-
refers to using the exact same
characteristics in the same position on
either side of the composition; like a
mirror image.
34.
35. • a.1-Bisymmetrical, Absolute or Perfect
Balance- the balance of identical objects
(value, size, texture, color) placed on each
side of central axis and equally distant from
the center.
Division of the Formal Balance
37. B. Informal or Asymmetrical Balance-
the balance of unequal visual weights, the
heavier one being nearer the axis and the
lighter one farther. Occult and free balance.
40. The face or head of a
normal person looks
symmetrical at the front, but
it is not considered bi-
symmetrical.
Classical paintings and designs are
mostly formal while modern arts are
usually informal.
41. •b.1 Slant or Diagonal Balance- the
objects are balanced on a diagonal axis.
Division of Informal Balance
42. Objects can be
balanced formally by
changing their distances
from the center and by
increasing or
decreasing the visual
weight of one of them.
To balance objects on a
horizontal axis, the
objects with the heavier
visual weight must
appear nearer the axis
than the other.
45. • Size relationships of one part to
another part or to the whole.
• A quality of art in which shows
pleasing relationship between themselves
and its parts and between the parts and
themselves.
• Expressed in terms of ratios.
4.Proportion
48. There is a real sense of proportion in each of
the two paintings above. Without the effective
use of the principle of proportion you would not
experience the majesty of the mountain cliffs in
the painting on the left or the towering height of
49. In the two paintings above proportion
emphasizes the distance of the ship and
the vastness of the ball room.
50. Greek oblong or a rectangle with the ratio of two is
to three (2:3)- the standard Greek proportion for
two dimensional or flat surfaces.
51. The Parthenon, a building in Athens, Greece, is
considered the most perfectly proportioned architectural
structure in the world.
The ration of this architectural structure is 5:7:11, which is
especially used in buildings and in determining the
proportion of margins for framed pictures.
52. 3 Aspects of Proportion
A. Proportion in the grouping of
objects
B. Proportion in space division
C. Proportion in scales
53.
54. • Artists use emphasis to make certain parts
of their artwork stand out and grab your
attention. The center of interest or focal point
is the place the artist draws your eye to first;
meant to stand out to draw attention to the
area.
5. Emphasis
55.
56.
57.
58. Methods of Emphasizing Objects
• A. By Arrangement or Grouping of Objects
•An orderly grouping of things
considered as a unit.
•Should be located at the center
and should the biggest and
brightest in color
59.
60.
61.
62.
63. •B.Decoration
• An object or act intended to increase
beauty of a person, room, etc.
• Something nice that you put on or in
something else to make it look more
attractive.
64.
65.
66.
67.
68. •C.Color Contrast
• the color contrast depends on how
high the color saturation is. With less
saturation, the tonal contrast
becomes more noticeable. With more
saturation, the color contrast takes
over.
76. Other Art Princples
1. Novelty or newness
2. Variety or Varation
3. Utlity
4. Adaptability or Function
5. Contrast
77. 1. Novelty or Newness
• A new style of dress or dance appears
more attractive and interesting than
ordinary dress design or dance. Novelty
provides the best oppurtunity for
developing ones creative ability.
78.
79.
80.
81. 2. Variety or Variation
• A set of furniture which is arranged in
certain way and remains as it is for
long periods of time appears to be
monotonous in the long run. Variation
in the arrangement or style of
furniture makess the furniture more
interesting and attractive.
82.
83.
84.
85. 3.Utility, Adaptability or Function
• A work of art must not only possess
beauty but also utility. The object must
be adaptable to the purpose for which
it is made. This is especially true to all
practical arts. In designing modern
structures, function is now the first
consideration.
86.
87.
88.
89.
90.
91. 4. Contrast
• This synomous to opposition or
contradiction. This principle has some
relationships with balance and
emphasis. Two contrasting lines or
colors may balance each other. The
center of interest in a composition is in
contrast with the subordinating parts in
the same composition. Nature provides
many examples of contrasting objects.
Colors of flowers contrast the color of
the leaves. Man is in contrast with his
opposite sex.s
