The biggest branding competition of the country is back. This time its even bigger and better. Its time for the brightest business minds of the country to compete for the ultimate championship. Are you ready to challenge yourself to be the best in Bangladesh! Infographic version link: http://www.slideshare.net/aymansadiq16/brandwitz14-biggest-branding-competition-of-the-country

1. BRANDWITZ’14

2. 30UNIVERSITIES
4
2.75lac
ROUNDS
TOTAL PRIZE
MONEY
48TEAMS
ROUND
1
CASE
COMPETITION
ROUND
2
ROUND
3
GRAND
FINALE
PRODUCT
BRANDING
PRACTICAL
BRANDING
IDEA
PROMOTING
1EPIC BATTLE
overview

3. TEAMS
ROUND ONE
TEAMS
PROCEED TO ROUND
TWO
TEAMS
ROUND TWO
TEAMS
ROUND THREE
TEAMS
PROCEED TO ROUND
THREE
TEAM
CHAMPION
TEAMS
PROCEED TO GRAND
FINALE
TEAMS
GRAND FINALE
48 24
24 12
12
4 1
4
roadmap

4. Different short cases on
international branding
8 Groups
(5-6 teams each)
Case Competition on
International Brands
10 minutes Q/A session
by the judges
15 minutes to
present their case
60 minutes to solve the case
and prepare a PowerPoint
presentation
CASE
CRACKING
Round 1

5. 6 groups (Top 2 qualifies)
24 hours to prepare the presentation
12 minutes to present followed by
8 minutes Q/A session
Product/Service
Branding Competition
Round 2

6. SURPRISE
ROUND 3

7. 1
2
3
5
4
Product branding through practical
implication of different promotional tools
One week to prepare a IMC and
execute
Defending the whole-day action plan
in the evening before the judges
15 minutes to present followed
by 8 minutes Q/A session
Top team from each group will
qualify to the next round
PRACTICAL
MARKETING ROUND
(THE CARNIVAL)
Round 3

8. 15 minutes for presentation
followed by a 5 minutes Q/A
session
One week to prepare a
comprehensive IMC
IMC will contain
promotional materials,
budgets and other materials
of the branding strategy
Prize giving ceremony and
Gala dinner
GRAND
FINALE
Round 4

9. 1st2nd
3rd
1,50,000
75,000
50,000
Prize money

10. registration
FORM A TEAM OF
4 MEMBERS
SELECT A TEAM
NAME
EMAIL DETAILS TO:
communication.club
@iba-du.edu
YOU’LL GET
FURTHER
INSTRUCTIONS
DETAILS:
• TEAM NAME
• UNIVERSITY NAME
• MEMBERS’ NAME
• CONTACT NUMBER
• EMAIL ID

11. Thank you