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Structured data for the
current situation
Aymen Loukil
@LoukilAymen #webZurich
#seocamp @LoukilAymen 2
Aymen Loukil
International SEO Consultant
#SEO #webperf #semanticweb
https://www.aymen-loukil.com
@LoukilAymen
#webzurich @LoukilAymen
> 1 billion pages [en]
#webzurich @LoukilAymen
Content creation surge
Evolution of COVID-19 related contents
source : Ahrefs.com
#webzurich @LoukilAymen
Volume leads to noise
#webzurich @LoukilAymen
Misleading and fake news
#webzurich @LoukilAymen
Search engines have a challenge
understanding urgent COVID-19
information and making it findable.
#webzurich @LoukilAymen
Need for structuring..
stealthbits.com
#webzurich @LoukilAymen
New Schema type : SpecialAnnouncement
https://bit.ly/schemaType
#webzurich @LoukilAymen
SpecialAnnouncement main properties
https://bit.ly/schemaType
#webzurich @LoukilAymen
Search engines use case - Google
#webzurich @LoukilAymen
Search engines use case - Bing
https://www.bing.com/covid/
#webzurich @LoukilAymen
- Shelter-in-place directive
- Quarantine guidelines
- Testing centers
- Travel bans and guidelines
- Public transport closures
- Disease spread statistics
- Event transitioning from offline to online
- Government benefits info (unemployment support, paid leave)
- Closure notice
SpecialAnnouncement types
#webzurich @LoukilAymen
Gov related websites
- Government, county official website
- National health agency
- School, hospital, testing center, Police
https://www.flaticon.com/
#webzurich @LoukilAymen
Other eligible websites
- Any eligible business (COVID-19 announcement)
- Travel agency
- Health provider, pharmacy
https://www.flaticon.com/
#webzurich @LoukilAymen
Any web site.
#webzurich @LoukilAymen
How to implement it
1- Generate the JSON-LD markup
2- Validate it
3- Publish it
#webzurich @LoukilAymen
Take a look at the examples
https://bit.ly/Google-documentation
#webzurich @LoukilAymen
SpecialAnnouncement JSON-LD generator
https://bit.ly/schema-tool
#webzurich @LoukilAymen
Rich Results Google Tool
https://bit.ly/validate-it
#webzurich @LoukilAymen
Documentations
Schema.org specifications
https://bit.ly/schemaType
Bing documentation
https://bit.ly/bingDoc
Google documentation
https://bit.ly/Google-documentation
Thank you!
@LoukilAymen
https://www.aymen-loukil.com
#webzurich

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Structured Data for Covid-19 - WebZurich