Now, Near, Next...extending your brand for the *new* mobile and beyond. The landscape of information, technology, devices and the context of their use is rapidly shifting, and brands must be prepared to take on the new challenges of this hyper mobile/social world. As we move into the next generation of what we consider mobile–from connected objects, to social experiences, to tablet–how do you create consistency and relevance? How can you infuse your brand into the touchpoints that people will use again and again and really love? Service design leadership from Fjord San Francisco will discuss the current landscape, identify ways to think about your approach for the near future, and provide some food for thought for what's next.

1. New, Near, Next
EXTENDING YOUR BRAND FOR
THE NEW MOBILE & BEYOND
@aynne @fjord

2. TODAY
New tech and behaviors
What does this mean for your brand?
Creating services for
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3. @aynne

4. WHY AM I HERE?
Product Design +
Strategy
Advertising Design for Social
Interaction
HERE
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7. Services are living and breathing
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8. TRUTH #1
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9. TRUTH #3
TABLETS ARE
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11. IMMERSIVE CONTENT
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12. RESPONSIVE INTERACTION
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13. IN-APP SALES
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14. BROADCAST
ON DEMAND
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15. INFO
MASH-UPS
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16. TRUTH #4
YOUR PRODUCT
OR SERVICE
IS YOUR BRAND
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17. BUTTON-FREE INTERFACE
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18. EVERYTHING IS BROADCAST
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19. VOICE INTERACTION
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20. THE INVISIBLE CITY
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21. “NESTED” SERVICES
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22. The emergence of smart systems
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23. automagic things*
* I made this up
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24. SENSORS, SENSORS EVERYWHERE
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25. NANO EXPERIENCES
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26. AUGMENTED REALITY
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27. SMART TV
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31. authenticity vs inauthenticity
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32. inauthentic
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34. don’t be that guy
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35. be the hero(ine)
of your brand’s story
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36. authentic
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37. get used to
hacking human behavior
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38. Encourages Human-Human interaction
Culturally Provokes
Generative Personal
Relevant Delight
Stability Trust
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39. radically useful
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40. HACKING HUMAN BEHAVIOR
collectivism
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41. SOUNDCLOUD
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42. HACKING HUMAN BEHAVIOR
utility
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43. Dropbox
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44. Red Laser
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45. HACKING HUMAN BEHAVIOR
serendipity
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48. HACKING HUMAN BEHAVIOR
delight
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50. create services that
buzz on their own
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51. make things
people
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52. THANK YOU
AYNNE VALENCIA
@aynne @fjord