Living intheinvisblecity

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Aynne Valencia

Technology Business

Living in the Invisible City
THE NEW MOBILE & BEYOND

@aynne

WHY AM I HERE?

Advertising
Product Design and Strategy
Design for Social Interaction

@aynne

Services are living and breathing

@aynne

TRUTH #1

Fact: your smart
phone is no longer
just a keeper of your
apps but is now
becoming the true
digital hub, the way
your computer once
was

@aynne

TRUTH #3

Kids, professionals, soccer
moms to grandpas have
these things...
they are easy to engage
with and have changed the
nature of mobile
irreversibly.

@aynne

IMMERSIVE, PERSONALIZED
CONTENT

AOL Editions

@aynne

IN-APP SALES

JAMIE OLIVER
RECIPES

@aynne

SO WHAT
HAPPENS WHEN
WE ADD NEW
STUFF TO THE MIX?

@aynne

THE INVISIBLE CITY
*

* I made this up

@aynne

“NESTED” SERVICES

intelligence to go

@aynne

automagic things*

* I made this up

@aynne

At the height of the recent
economic crisis, a major
fuel company came out
with an iPhone application
that featured unicorns and
puppies licking screens.

How insensitive.

@aynne

get used to
hacking human behavior

@aynne

Encourages Human-Human interaction

Culturally Provokes
Generative Personal
Relevant Delight

Stability Trust

@aynne

create services that
buzz on their own

@aynne

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Living intheinvisblecity

1. Living in the Invisible City THE NEW MOBILE & BEYOND @aynne

2. TODAY New tech and behaviors What does this mean for your brand? Creating services for @aynne

3. @aynne

4. WHY AM I HERE? Advertising Product Design and Strategy Design for Social Interaction @aynne

5. @aynne

6. Services are living and breathing @aynne

7. TRUTH #1 Fact: your smart phone is no longer just a keeper of your apps but is now becoming the true digital hub, the way your computer once was @aynne

8. TRUTH #3 Kids, professionals, soccer moms to grandpas have these things... they are easy to engage with and have changed the nature of mobile irreversibly. @aynne

9. IMMERSIVE, PERSONALIZED CONTENT AOL Editions @aynne

10. RESPONSIVE INTERACTION PAPER @aynne

11. IN-APP SALES JAMIE OLIVER RECIPES @aynne

12. BROADCAST ON DEMAND HBO GO @aynne

13. INFO MASH-UPS TRULIA @aynne

14. TRUTH #4 YOUR PRODUCT OR SERVICE IS YOUR BRAND @aynne

15. SO WHAT HAPPENS WHEN WE ADD NEW STUFF TO THE MIX? @aynne

16. BUTTON-FREE INTERFACE @aynne

17. EVERYTHING IS BROADCAST @aynne

18. VOICE INTERACTION @aynne

19. THE INVISIBLE CITY * * I made this up @aynne

20. The emergence of smart systems @aynne

21. “NESTED” SERVICES intelligence to go @aynne

22. automagic things* * I made this up @aynne

23. SENSORS, SENSORS EVERYWHERE @aynne

24. NANO EXPERIENCES @aynne

25. AUGMENTED REALITY @aynne

26. @aynne

27. @aynne

28. @aynne

29. authenticity vs inauthenticity @aynne

30. inauthentic @aynne

31. At the height of the recent economic crisis, a major fuel company came out with an iPhone application that featured unicorns and puppies licking screens. How insensitive. @aynne

32. don’t be that guy @aynne

33. be the hero(ine) of your brand’s story @aynne

34. authentic @aynne

35. get used to hacking human behavior @aynne

36. Encourages Human-Human interaction Culturally Provokes Generative Personal Relevant Delight Stability Trust @aynne

37. radically useful @aynne

38. collectivism @aynne

39. @aynne

40. utility @aynne

41. @aynne

42. @aynne

43. serendipity @aynne