5. SARAH’S STORY
“ I need to feel safe
and a place to
refresh.” daughter + sister
If I donʼt find a shelter, I just donʼt.
I just need private place to change, a wash
cloth, a private place to shower and refresh.
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6. Khadijah Roussi
@kroussi
Stephanie Houston Raul San Narciso
@urbnmatters Fumiko Docker @raulsann
@foomdock
Katie Crepeau
@kapow_katie
Vivien Park
@gravitymax
Aynne Valencia Dori Caminong
@aynne @doricaminone
sf Page 6
7. THE PROBLEM
We share
the same
space
This effects all of us. We
share the same space... and as
we lose our cleanliness, we
lose our dignity.
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PROBLEM
San Francisco has very limited
public places with clean water for
the public to even wash their hands.
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RefreshSF is a program predicated on the need
to promote public health, build awareness of
homelessness and encourage giving through
an easy to donate system.
We believe that this first step is in making the simple things such as access to a source of water to
cleanse and refresh is the first start in regaining personal dignity and mutual recognition of our
humanity.
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PROPOSED SOLUTION
Public water stations. Featuring three
configurations: 1). Decorative wash
station, 2). functional wash station
and ultimately 3). Dignity station with
showers and access to laundry
facilities
VALUE
Promote health and hygiene for all the community
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CHALLENGE
It is difficult to get funding for public
works projects. Homelessness and
drug addiction are hot button issues
and highly politicized.
We know we need to address these
problems but in order to achieve
desired result we need to approach
the topic creatively.
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AWARENESS
CAMPAIGN
CYCLE
OF
APPROACH ONGOING PHYSICAL
GIVING BACK
Program funded through crowd FUNDING SPACE
sourcing
A feel-good public awareness
campaign
Design-centric approach to
ENGAGEMENT/FUNDING
implement water stations
CAMPAIGN
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APPROACH
General public can donate via SMS,
web opt-in or through counting their
purchases made with participating
payment instruments, merchants or
payment processors.
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REVENUE STREAMS
Start-up, ongoing costs/Maintenance
1). private major donation/
partnership to get system running
2). Ongoing and easy donation plan
for public “kickstarter” funding for
community buy-in
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25. Usage findings/ideas
AGE DEPENDENTS CURRENT SITUATION
35-55 (2)
Street (21)
45-55 (4) Children (3) None (4)
over 55 (3)
Shelter (4)
Car (1)
Significant Other (1) SRO (3) Hotel (3)
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26. Usage findings/ideas
Department stores Library Ferry building Public restrooms
Share in SRO Multi-service center Hilton hotel Glide bathroom
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28. Usage findings/ideas
Hands + Face + Mouth Drink + Fill up bottle Bathes + Wash clothes
at the same time
Mirror for Shaving Feet cleaning Cup for medicine Timed Faucet Curtains
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29. PROGRAM SCHEDULE
JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
MARKETING
CONCEPT VIDEO & PR /KICKSTART FUNDING PRINT CAMPAIGN AND ONGOING FUNDING
UNIT DESIGN
PILOT/ DESIGN ITERATE DESIGN LAUNCH 2ND STATION AT GLIDE
RESEARCH
FUNDING
IDENTIFY STRATEGIC PARTNERS DESIGN DONATION ENGINE LAUNCH
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30. Team
Stephanie Houston Aynne Valencia
Katie Crepeau Vivien Park
+
Fumiko Docker Raul San Narisco Dori Caminong Khadijah Roussi Tansy Drake
Scott Marinoff Giovanni Moraja
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32. PROGRAM TIMELINE
duration start date end date JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
RUN DIGITAL CAMPAIGN
PRODUCE CONCEPT VIDEO
CREATE PROMO MATERIALS
RUN VIRAL CAMPAIGN
ENGAGE PUBLIC RELATIONS
CITY OUTREACH
BUS SHELTER ADVERTISING
PRINT/DISPLAY ADVERTISING
PARTNERSHIP IDENTIFICATION
ALT. PAYMENT HANDLING
DEVELOP FUNDING ENGINE
WASH STATION DESIGN
WASH STATION IMPLEMENTATION
SOCIAL MARKETING
CAMPAIGN LAUNCH
STATION 1 DEPLOYED PARTNERSHIP IDENTIFIED
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33. PROGRAM TIMELINE
duration start date end date JAN FEB MARCH APRIL MAY JUNE JULY
RUN DIGITAL CAMPAIGN
PRODUCE CONCEPT VIDEO
CREATE PROMO MATERIALS
RUN VIRAL CAMPAIGN
ENGAGE PUBLIC RELATIONS
CITY OUTREACH
BUS SHELTER ADVERTISING
PRINT/DISPLAY ADVERTISING
PARTNERSHIP IDENTIFICATION
ALT. PAYMENT HANDLING
DEVELOP FUNDING ENGINE
WASH STATION DESIGN
WASH STATION IMPLEMENTATION
SPACE SECURED STATION 2 DEPLOYED: PUBLIC PROGRAM LAUNCH
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34. PROGRAM TIMELINE
duration start date end date JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
RUN DIGITAL CAMPAIGN
PRODUCE CONCEPT VIDEO
CREATE PROMO MATERIALS
RUN VIRAL CAMPAIGN
ENGAGE PUBLIC RELATIONS
CITY OUTREACH
BUS SHELTER ADVERTISING
PRINT/DISPLAY ADVERTISING
CLIPPER CARD PARTNERSHIP
ALT. PAYMENT HANDLING
DEVELOP FUNDING ENGINE
WASH STATION DESIGN
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35. BUDGET
MODULE DISCIPLINE LEAD /MATERIALS COST
RUN DIGITAL CAMPAIGN REFRESH SF REP (AYNNE VALENCIA) 1500.00
PRODUCE CONCEPT VIDEO REFRESH SF REP, VIDEOGRAPHER, POST PRODUCTION 3500.00
CREATE PROMO MATERIALS REFRESH SF REP, PRINTERS 5000.00
RUN VIRAL CAMPAIGN REFRESH SF REP, PR AGENT 500.00
ENGAGE PUBLIC RELATIONS REFRESH SF REP, PR AGENT TBD
CITY OUTREACH REFRESH SF REP, TBD, LEGAL TBD
BUS SHELTER ADVERTISING REFRESH SF REP, PRINTERS, MUNI AD PLACEMENT TBD
PRINT/DISPLAY ADVERTISING REFRESH SF REP, PRINTERS, MUNI AD PLACEMENT TBD
PARTNERSHIP IDENTIFICATION REFRESH SF REP, TBD TBD
ALT. PAYMENT HANDLING TBD TBD
DEVELOP FUNDING ENGINE TBD TBD (DEPENDENCY ON PARTNER)
WASH STATION A DESIGNERS (URBAN MATTERS), ENGINEER 12,000.00
WASH STATION B DESIGNERS (URBAN MATTERS), ENGINEER 20,000
ESTIMATED COST (VIRAL CAMPAIGN, WASH STATION INITIAL COST) 42,500.00 *
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