An Insight Into Mobile Advertising By Asif Ali Cto Of Mobile Worx CTO of Mobile-worx, presented at MOMO3 New Delhi

AN INSIGHT INTO MOBILE ADVERTISING Presented at Asif Ali Chief Technology Officer Mobile-worx Inc.,

WHO ARE WE? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MOBILE ADVERTISING: WHAT PEOPLE ARE SAYING Mobile Advertising Worth $10 Billion By 2010. About 50% of respondents in the US and UK and 39% in Italy would be interested in getting free content in return for being sent relevant advertising Verizon Wireless Chief Marketing “..mobile advertising will eventually grab as much as 30% of the approximately $100 billion US Ad spend” The future of advertising, is in cell phones and handheld devices. Global Ad Agency Giant

MYTHS ABOUT MOBILE ADVERTISING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MARKET MATURITY ,[object Object],[object Object]

THE FUTURE OF MOBILE MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object]

THE MOBILE ADVERTISING ECOSYSTEM $$$$ $ $ $ $ Advertiser Publisher/ Mobile developers Carriers Subscribers BRAND OWNERS/ ADVERTISERS PLATFORM PROVIIDERS AGGREGATORS WIRELESS OPERATORS

Mobile advertising Advertiser perspective

WHY IS MOBILE ADVERTISING COMPELLING? Traditional Advertising On-line Advertising Wireless Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CAPABILITIES Highly targeted, Highly relevant, Permission based and ubiquitous = Value for all stakeholders – Customers, Carriers, Publishers, Advertisers PERSONALISATION - +

WHY IS MOBILE ADVERTISING COMPELLING 2? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile Advertising Publisher / Mobile developer Perspective

OPPORTUNITIES FOR MOBILE CONTENT DEVELOPERS ,[object Object],[object Object],[object Object],[object Object],[object Object]

ADVERTISING OPTIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

APPLICATION TECHNOLOGIES THAT CAN EMBED ADS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ADVERTISING MEDIA ON MOBILE Original Game Inserted Banner Ad Can contain audio, video, banners or text Audio AD will preview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

STRATEGY FOR MOBILE DEVELOPERS ,[object Object],[object Object],[object Object],[object Object],[object Object]

SUMMARY ,[object Object],[object Object],[object Object],[object Object]

[email_address] Mobile-Worx, Inc. Asif Ali 91 9840089876

An Insight Into Mobile Advertising By Asif Ali Cto Of Mobile Worx CTO of Mobile-worx, presented at MOMO3 New Delhi

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An Insight Into Mobile Advertising By Asif Ali Cto Of Mobile Worx CTO of Mobile-worx, presented at MOMO3 New Delhi