this is a biographic case study on two famous designers. Ross Lovegrove and Philippe Starck and the furniture company Cassina

1. STUDIO III CASE STUDY
Done BY
Azra Maliha
201420058
Al Ghurair University, Dubai Academic City

2. ROSS LOVEGROVE
Graduated from Manchester Polytechnic
1st class BA Hons Industrial Design in 1980
Master of Design of Royal College of Art,
London in 1983

3. CAREER
Ross began his professional career with
industrial design studios in London and
Stuttgart. Later he moved to Paris, where he
became the author of office system Alessandri,
which was highly successful. His other office
projects are still under production.
He has completed many projects with different
companies in product and furniture designing.
He worked as a designer for projects for Sony,
Apple, etc. He is awarded with numerous
international awards and his works are
internationally exhibited. His works were
recently shown in a solo exhibition, “ Ross
Lovegrove – Design” at the Danish Museum of
Decorative Arts in Copenhagen.

4. Florensis
Hu
Artemide
Concept Car by Ross Lovegrove

5. PHILOSOPHY
Ross Lovegrove is a designer who turns the regular three dimensional world
around us into a new level. His designs are inspired from the logic and beauty
of nature. His creations are a harmony of three things, technology, material
science and organic forms. In all of his works, from vehicles to architectural
designs, there is always a touch of nature and humanly resourceful approach.
According to him, organic design is not copying nature or being just inspired,
it is rather the application of natural processes which existed ages before
human started designing. Lovegrove pushed the boundary of modern and
contemporary designs by incorporating ancient and organic touches, resulting
in his most iconic designs.
He emphasis more on the knowledge of evolution and history than being
limited only within the boundaries of contemporary designs.

6. Spiral staircase, inspired from
DNA strands
A creation based on cell
model of human bone
structure
Kenzo perfume bottle,
inspired by flints.
CELLULAR AUTOMATA

7. Aeros
Andromeda
Artemide
Diatom
Anne

8. According to Ross, architects are the key
figures when it comes to combine
function and aesthetics when for a huge
project. They should have the urge to
develop the quality, visual perception
and materials of the project.
A final thought from Lovegrove, “ If you
want a timeless idea, think about the
heart of a design.”

9. PHILIPPE STARCK
Born in Paris 1949
Graduated from Ecole Missim de Camondo in 1967
Founded his first firm in 1968

10. CAREER
Starck is a French designer, son of a aircraft engineer,
who is known for his wide varieties of designs from
interior design to household objects, watches, boats
and even architecture projects. His first farm produced
inflatable objects. He designed a number of famous
projects, like the interior of Elysee Palace apartments,
Café Costes, control tower at Bordeaux Airport, etc.
For the past three decades, Starch have been designing
hotels worldwide; Royalton, Dilano, Mondrian,
Sanderson, Clift, etc. he turned in designing luxury
hotels since 2008 to democratize quality designer
hotels, such as Paramount hotel in New York costing
$100/night. His works are also seen in European and
American museums. He is the first designer to
participate in the TED talks ( technology, entertainment
and design).

12. PHILOSOPHY
Philippe Starck came up with a concept called “democratic
design”, the aim of which is to introduce quality products for
different levels of people in the social hierarchy. He executed
this approach by increasing production quantities and using
mail orders via Les 3 Suisses. He also economized the cost
for public by starting his plastic-furniture line with Kertelll
and other projects with different brands. Alessie’s ‘juicy salif’
lemon squeezer, Zikmu speakers, Starckeyes glasses by Mikli,
bathroom fittings, Marie Coquine lamp for Baccarat are few
of his ways to reach the people who are not only among the
upper tiers.
With Starck’s concerns for the environment, he created the
Good Goods catalogue with La Redoute. He also gives
emphasis on high technology and human intelligence. His
recent creations are his organic food company named AOA,
electric car, pibal bike, chairs, etc. many of his designs also
carry political messages.

13. Smart radiator valves that
allows the house owners to
change temperature of each
room, using their voice
command
Cellar for a Bordeaux wine estate,
designed to look like a “raw blade
plunged in the terroir”
First flagship store for a customizable
furniture brand TOG, which is designed to
allow creatives to work at

14. The Ghost Chair, designed for Kartell

15. Creativity and innovations of Starck was
appreciated by many cultural, public and
educational organizations. Each of his creations
infiltrate by his imagination. His artistic
perspective provides people with aesthetical
and quality products.
Philippe says: “I don’t design apartments, I help
people to design them”.

16. “Amedeo Cassina”, created by the two brothers Cezare and
Umberto Cassina in 1927, Northern Italy
Products : Furniture
Recent Owner: Poltrona Frau Group

18. Cassina produces tables, sofas, chairs, containers, beds, and
other forms of furnitures collaborating with the most famous
Italian designers. Cassina has been the first company to take a
step on research and innovations of important architects and
designers to create new forms of furnitures. The company’s
goal was to translate their insights and visions to reality, which
is still a feature which separates Cassina from other companies.
The company is part of Poltrona Frau Group since 2005, after
which the long traditional craftsmanship met the original
technological attitude. There is a long list of designers
designing for Cassina in two different fields, I MAESTRI and I
CONTEMPORANEI.
At the beginning, in 1927, the company only focused on wood
working and then gradually expanded towards modern
furnitures. The company’s collaboration with numerous other
designers and companies gave it a huge success to be one of
the leading designer furniture companies.

20. CASSINA LIMITED EDITION

21. CASSINA LIMITED EDITION

22. REFERENCES
http://www.zdnet.com/article/philippe-starck-on-democratic-design/
http://www.cassina.com/en/collection/sofas-and-armchairs/348-notturno-new-york
https://en.wikipedia.org/wiki/Cassina_S.p.A.
https://usa.flos.com/modern-table-lamps/Ara
https://global.britannica.com/biography/Philippe-Starck
http://www.dezeen.com/2016/07/13/philippe-starck-luc-arsene-henry-steel-wine-cellar-chateau-les-
carmes-haut-brion-bordeaux-france/
www.cassina.com
www.rosslovegrove.com
www.starck.com