Blackberry's goal is to provide mobile access to email, applications, media and the internet via its smartphones. It commands over 20% of the global smartphone market, available in over 91 countries through over 500 carriers. Blackberry has sold over 100 million devices, outpacing iPhone sales since its launch. With the new Blackberry Torch, Blackberry continues to progress and dedicate significant resources to research and development to build its brand strength across demographics. International expansion presents both opportunities and challenges as Blackberry must establish new distribution relationships and customize its strategy for each region's unique market dynamics.