1. Business
Analysis
in
the
context
of
Holis3c
Products
R.N.
Prasad
RNP@ConfluenceConsul3ng.In
1

2. In this session today…
Enterprise
Applica.ons
So1ware
Product
–line
Management
Business
Analysis
§ Global deployment challenges
§ Comparison with Product portfolios
§ Retaining product leadership
§ The idea of ‘Whole Product’
§ Enterprise customer demands
§ Market demand for products

3. Benefits
of
PM-­‐BA
collabora3on…
Holis3c
View
of
products…
BA
Focus
Areas
from
product
perspec3ve..
How
do
we
begin?…
Key Takeaways…

4. 4
Enterprise
Applica3on
Deployment
Challenges
Large Portfolio
Short Release Cycles
Geo Specific Releases
Global Support
User Experience
Progressive Enhancements

5. What
Customer
Expect?
Ø Early and frequent delivery of valuable software,
ensuring Business Impact.
Ø Adaptability rather than predictability.
Ø Frequent short releases to ensure faster delivery
of expected results and a clearer and sharper
crystallization of Requirements.
Ø Working software is the primary measure of
progress.
Ø Welcome changing requirements, even late in
the development cycle.

6. What’s
BAs
Recipe
for
Success?
BPM,
Business
Rules,
and
Use
Case
modeling
Enterprise
Analysis,
Business
Impact/
Value
Iden@fica@on
Data
&
Meta
Data
Management
Perspec@ves
Cri@cal
Thinking
and
Collabora@ve
Problem
solving
Structured
requirements
elicita@on
(NFR
included)
and
acceptance
criteria
Financial Decision
Making/ Project
Selection

7. 7
Product
Management
Reduce Failure Rate
Market Share
Visionary Roadmap
Time-to-Value
OUT-THINK and OUT-EXECUTE Competition

8. “The
Holis3c
Product”
paradigm
1. Core
§ IP
of
the
company
§ Directly
associated
with
Brand
8
Core
Primary
Secondary
2. Primary
§ Inextricably
intertwined
with
Core
§ Strategic
to
user
for
deployment
3. Secondary
§ Not
in
the
direct
control
of
company
§ Partner
value-­‐adds

9. Competency
Dimensions
9
Intertwined
with
Core
Carrier
Plans
App
Store
Core
Applica3ons
Tech
Support
Sales
&
Distribu3on
Value-­‐Adds
Stylus
Power
Backup
Vendor
Apps
Educa3on
Business
Deployment
Core
IP
&
Brand
Phone
Charger
Cables
Head
Phone
User
Guide
Packaging
BA to consider ALL these for analysis.

10. What’s
PMs
Recipe
for
Success?
VISIBILITY
ALIGNMENT
COLLABORATION
Dynamic
Market
Requirements
Management
Integrated
Management
of
Ideas,
Products
and
PorZolio
Integrated
Lifecycle
Cost
Management
Deep
understanding
of
personas
and
posi@oning
and
Channels
Product
Performance
Management
Constant watch on
product roadmaps

11. 11
Business
Analysis
Changing
Landscape
Holistic Product View
Personas & Use Cases
Deep Business Rules
Financial Decision Making
Beta Engagements
Fact Based Decisions

12. Product
Life
Cycle
12
Strategy Execution
Engineering & Support
Develop,
Validate,
Launch,
Market,
Support,
End
of
Life
Idea@on,
Planning,
Innova@on,
R&D
Product Marketing
Marke@ng
strategy,
Channel
Strategy
Beta
Deployment,
Launch,
Marke@ng,
Sales,
Support,
Re@re
Product Management
Market
Research
Business
Case
Product
Requirements
Roadmap
Market
Strategy
Market
Feedback,
Compe@@ve
analysis,
Innova@on
Possibili@es

13. Power
of
PM
&
BA
Collabora3on
Market
Research
Business
Case
Business
Acumen
Product
Requirements
Market
Strategy
Market
Valida@on
Market
Messaging
Financial
Decision
Making
Use
Case
Modeling
Data
Management
Domain
Business
Processes
Requirements
Elicita@on
Enterprise
Analysis
Beta
Feedback
Personas
Cri@cal
Thinking
PM
Strengths
BA
Strengths

14. Power
of
Collabora3on
Time-­‐
to-­‐
Value!

15. Ge]ng
Ready!
How
do
we
Begin!

16. Possible
Ac3ons
• Holis@c
Competency
Development
• BA
Maturity
Assessment
and
improvement
journey
• Metrics
program
to
measure
value
of
BA-­‐PM
lead
product
management
16

17. Deep
Business
Analysis
Reduces
Product
Failure
Rate
17

18. 18