1. Dimensions of Product Management
Tushar Joshi | Amit Shrivastav
Schneider Electric
Envisioning product roadmap
from the customer’s view
!
August 2013!

2. 2
Agenda!
The Context
Roadmap VS Road Map
Underlying Issues
• Lack of visibility
• Lack of communication
• Expectation Setting
• ‘Custom’arize your Product
Closing Thoughts
Q & A

3. 3
Enterprise Resource Planning
Customer Relation Management
SupplyChain
Partner Relations
SocialMedia
Human Resource Management
Intranet
DataAnalytics
The
Context!

4. 4
Roadmap
VS!
Road Map!
Vendor Customer
Planning and portraying the use of scientific
and technological resources, elements and
their structural relationships over a period
of time.
Identifies, evaluates and selects strategic
alternatives that can be used to achieve
desired business objectives, and the
resultant summarizes and communicate the
results of key business decisions
Evolving the features, performance and
salability of the product for the entire
customer base
Customizing the product to suit the
organization and be a perfect fit solution for
the business needs
It is the statement of direction; not a
commitment
It is the basis to plan business activities for
the future

5. 5
Lack of
Visibility!
Customer does not have visibility on what’s coming up !

6. 6
‘
Lack of
Communication!
Product Design Product Engineering Product Implementation
Being ‘Slow’ at communicating roadmap has an adverse effect over
the strategic planning and customer’s own forecast

7. 7
Expectation
Setting!
Make sure your customer knows how much is too much !

8. 8
‘Custom’arize
your Product!

9. 9
Closing
Thoughts!
Vocal Customers?
Only incremental input…
Customers who never came back after PoC!!
Value Preposition out of feedback?

10. 10
Thank you ! !
Questions? !