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التخطيط الإستراتيجي

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التخطيط الإستراتيجي

  1. 1. ‫ﺩﻭﺭﺓ ﺗﺪﺭﻳﺒﻴﺔ ﺑﻌﻨﻮﺍﻥ:‬ ‫ﻣﻦ ﺗﻘﺪﻳﻢ ﺍﻟﻤﺪﺭﺏ:‬
  2. 2. ‫ﺍﻟﻤﺼﺪﺭ:‬‫ﻣﻦ ﺗﻘﺪﻳﻢ ﺍﻟﻤﺪﺭﺏ:‬ ‫.‬
  3. 3. ‫طא‬ ‫א‬‫א ‪Ø‬א‬ ‫א‬ ‫א ‪Ø‬א‬ ‫אع א‬ ‫ذج‬ ‫א‪ª‬‬
  4. 4. ‫א‬ ‫و ‪W‬‬‫‪Ø‬א‬ ‫א‬ ‫א‬ ‫1_‬‫א‬ ‫א‪ú‬‬ ‫א‬ ‫ل‬ ‫א‬ ‫و‬
  5. 5. ‫‪Ø‬א‬ ‫א‬ ‫א‬ ‫1_‬‫دون‬ ‫‪Ø‬א‬‫א‬ ‫م‬ ‫א دא‬ ‫ق م א دא ‪Ø ª W‬א‬ ‫دو ‪ª W‬‬
  6. 6. ‫‪Ø‬א‬ ‫א‬ ‫א‬ ‫2_‬ ‫‪ª‬א‬ ‫א دא‪ ª‬א‬‫א ‪– ª‬د א ‪Jª‬‬ ‫‪ % 30 H‬‬
  7. 7. ‫א‬Ø ‫א‬ ‫אع א‬ W SWOT ‫א‬ PMSP ‫ذج‬
  8. 8. ‫ذج ‪SWOT‬‬ ‫1_‬ ‫א‬ ‫א‬ ‫دو‬ ‫א‬‫‪ª‬‬ ‫د‬ ‫א ‪Ø‬‬ ‫ن 02‬ ‫א‬
  9. 9. ‫2_ א‬ ‫ذج א‬ ‫א‬ ‫‬ ‫‪ª‬‬ ‫א‬ ‫א‬‫‪ª‬‬ ‫א‬ ‫א‬ ‫و‬ ‫א‬ ‫א‬
  10. 10. ‫‪PMSP‬‬ ‫3_‬ ‫دא‬ ‫א‪ú‬‬ ‫א‬‫‪ ª‬א‬ ‫א‬ ‫א‬ ‫وא‬ ‫א‬
  11. 11. Pfieffer ‫ذج‬ WApplied strategic planning 1992 ª‫א‬ 10
  12. 12. ‫1‪ J‬א‬ ‫א‬ ‫و ‪K‬‬ ‫‪E7_ 5 F‬‬ ‫د‬ ‫‪J‬‬ ‫א‬ ‫‪Jª‬‬ ‫א‬ ‫1.‬‫لא‬ ‫2.‬ ‫א ل‬ ‫3.‬ ‫א‬ ‫4.‬ ‫א א د א‬ ‫5.‬ ‫א‬ ‫6.‬
  13. 13. ‫1‪ J‬א‬ ‫א‬ ‫و ‪K‬‬ ‫א‬ ‫‪Jª‬‬ ‫ول א‬‫6‬ ‫א‬ ‫ل‬ ‫‬
  14. 14. ‫ א‬J1 ‫א‬ K ‫و‬ ‫א‬ –‫ج‬ s/end ª ‫א‬ ª ª ‫א‬‫א‬ ‫א‬ Ù
  15. 15. ‫ א‬J1‫א‬ KE6_3F
  16. 16. ‫ א‬J1 ‫א‬Ø ‫א‬ ‫א‬ K E Dr ‫ن‬ L F100 J Ù – ª‫א‬ 5E Dr ‫ ن‬L F 500 101 J – ª‫01 א‬ E Dr ‫ ن‬L F 500 – Ù – E20_15F ª‫5 א‬ ‫ א‬Ù ‫א‬ ‫א‬ª
  17. 17. ‫1‪ J‬א‬‫ذج א‬ ‫‪K‬א‬ ‫א‬
  18. 18. ‫1‪ J‬א‬ ‫‪ª‬א‬ ‫‪K‬‬‫د א‬ ‫א‬ ‫د‬
  19. 19. ‫‪EvaluesF‬‬ ‫אض א‬ ‫2‪ J‬א‬ ‫و ‪K‬‬‫ذא‬ ‫× א‬ ‫ق‬ ‫≠א‬ ‫א‬
  20. 20. ‫‪EvaluesF‬‬ ‫אض א‬ ‫2‪ J‬א‬ ‫א ‘و م ’‬ ‫‪K‬‬‫ א ق ‘ ن’‬ ‫א‬ ‫א‬ ‫ع‬ ‫אم‬ ‫א‬ ‫א د‬ ‫א‬ ‫א‬ ‫א‬ ‫م‬ ‫א‬
  21. 21. ‫‪EvaluesF‬‬ ‫אض א‬ ‫2‪ J‬א‬‫א‬ ‫ج‬ ‫وא ‬ ‫א‬ ‫‪K‬‬ ‫د א‬ ‫א‬ ‫ق‬ ‫א‬ ‫‪W‬‬ ‫א‬ ‫د‬
  22. 22. EvisionF ‫ א‬J3 K ‫و‬ ‫ذ‬ ‫א‬ ú‫א‬‫ز‬
  23. 23. ‫‪EvisionF‬‬ ‫3‪ J‬א‬ ‫ دא‬ ‫‪K‬‬ ‫א‬ ‫1.‬‫‪W‬‬ ‫א‬ ‫دא‬ ‫א‬ ‫‪J‬‬ ‫‪W‬‬ ‫‪W‬‬ ‫א‬ ‫א‬ ‫א‬ ‫و‬ ‫‪ª‬‬ ‫‪ ª‬وא‬ ‫א‬ ‫א א د א‬ ‫‪EITF‬‬ ‫א وع وא‬ ‫א‬ ‫و‬ ‫‪ W‬א دא ‪L‬א ج‬ ‫و א‬
  24. 24. ‫‪EvisionF‬‬ ‫3‪ J‬א‬ ‫ دא‬ ‫‪K‬‬ ‫א‬ ‫1.‬‫د ‪W‬‬ ‫א‬ ‫‪ Jª‬‬ ‫‪K‬‬ ‫א‬ ‫ع‪L‬‬ ‫‪W‬‬ ‫و‬ ‫د א‬ ‫لא‬ ‫ضא‬ ‫ع‬ ‫א‬ ‫א‬ ‫•‬ ‫א‬ ‫• و‬ ‫א د א‬ ‫ضא‬ ‫ع‬ ‫א‬
  25. 25. EvisionF ‫ א‬J3‫ وא‬ ‫א‬ K ‫وא‬ ‫א‬ ‫ق‬ ‫1. א‬ú‫א א‬ ‫א‬KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
  26. 26. EvisionF ‫ א‬J3‫ وא‬ ‫א‬ K 555 W ‫ل‬ K2 ‫د‬ ‫ل‬ ‫ن‬ 5ª 5‫د‬ ª‫ل 5 א‬ ú‫א‬ ‫א‬ ‫و‬
  27. 27. EmissionF ‫ א‬J4 ‫א‬ K ‫و‬ ‫و ذא‬
  28. 28. EmissionF ‫ א‬J4 ‫א‬ ‫א‬ª ‫א‬ K .1 E20_10Fª 10 ª ‫א‬W ‫א‬
  29. 29. EmissionF ‫ א‬J4 ‫א‬ ‫א‬ª ‫א‬ K ‫א‬ ‫ل‬ ‫د‬ K2What business are you in ?
  30. 30. EmissionF ‫ א‬J4 ‫א‬ ‫א‬ª ‫א‬ K ‫א‬ K3 E3_1F W ‫א‬
  31. 31. EmissionF ‫ א‬J4 ‫א‬ ‫א‬ª ‫א‬ K ‫א‬ Ù K4KKK ‫د א‬ ‫א‬ Ø‫א‬ ‫א‬
  32. 32. EmissionF ‫ א‬J4 ‫א‬ ‫א‬ª ‫א‬ K K5
  33. 33. EmissionF ‫ א‬J4 ‫א‬ ‫א‬ª ‫א‬ KW K6ú ‫א‬ ‫א‬ ú ‫א ن א‬
  34. 34. ‫‪EmissionF‬‬ ‫4‪ J‬א‬ ‫א‬ ‫א‬ ‫‪K‬א‬ ‫אع א‬ ‫א‬ ‫د‬‫א قא و‬ ‫و א‬ ‫‬
  35. 35. EmissionF ‫ א‬J4 ‫א‬ ‫א‬ ‫א‬K ‫و‬Í ‫א‬ ‫ع‬ ‫م‬ ‫لو‬
  36. 36. EmissionF ‫ א‬J4 ‫א‬ ‫א‬ ‫א‬K ‫אو‬‫د‬ ‫א س وא‬Ù ª × ‫و‬
  37. 37. EmissionF ‫ א‬J4 ‫א‬ ‫א‬ ‫א‬K ‫א‬ ‫א‬ª ‫א‬‫א‬ ‫و‬ ‫ن و‬
  38. 38. EmissionF ‫ א‬J4 ‫א‬ ‫א‬ ‫א‬K‫א د‬ New ‫א‬ ‫ول‬ª ‫א‬ ‫د‬ ‫ א‬ª‫א‬ ‫و‬
  39. 39. ELOB’sF ‫א‬ª J5 Lines Of Business K ‫و‬ ‫ل‬ ‫و‬ ‫لא‬ ‫ א‬ª Lª ‫ل‬ KKKK ¯ ‫א‬ ‫ א‬ª‫א‬ ‫ א‬ª ‫א‬ ‫א‬KKKK ‫א‬ ‫م‬ ‫م א‬ ‫مא‬ ‫א‬
  40. 40. ELOB’sF ‫א‬ª J5E ‫و‬ F ‫א‬ª WKK¯ ‫א ن‬KK ‫א‬L ‫א‬L Ú ‫א‬F ‫א‬ KKKKª ‫ א‬L ‫א‬L ‫ א‬L‫م‬ ‫א‬ KKKKK L L ‫א‬ KKKKKK ‫ א‬L ‫ وא‬L L‫א ج‬KKKKK L ‫ ذא‬L ‫ א‬L ‫א‬
  41. 41. ELOB’sF ‫א‬ª J5 ‫ א‬W 3 ‫وز‬ ‫ و‬Ò‫د א‬ ‫א‬ ‫و د‬ª ‫و‬KKK ‫א‬W ‫×و‬
  42. 42. ELOB’sF ‫א‬ª J5 ‫א‬ª ‫א‬Ø ‫א‬W ‫א‬ Competitive strategiesCompetitive adavantage of nations By Michael Porter
  43. 43. ESBU’sF ‫א‬Ø ‫א‬ ‫ א‬ª‫א‬ ‫ و‬J6 Strategic Business Units W ‫و‬ L ‫و‬ E ‫א‬ F ‫ل‬
  44. 44. ESBU’sF ‫א‬Ø ‫א‬ ‫ א‬ª‫א‬ ‫ و‬J6 Strategic Business Units SBU’s ‫ول ن‬ SBU’s ‫ل‬ ‫ن‬ K ¯ ‫ن دא‬ 3M ‫ل‬LOB ‫ل‬ ‫04 م د‬
  45. 45. ESBU’sF ‫א‬Ø ‫א‬ ‫ א‬ª‫א‬ ‫ و‬J6 Strategic Business Units ESBU’sF W ‫א‬ KK ‫א‬L ‫א‬L ‫א‬ ‫א‬L ‫א و‬ ‫א‬KK‫د‬ ‫א‬L ‫א‬L ‫א‬Lª‫א دא‬
  46. 46. ESBU’sF ‫א‬Ø ‫א‬ ‫ א‬ª‫א‬ ‫ و‬J6 Strategic Business Units ESBU’sF W ‫א‬‫زز‬KKK ª ‫ א‬L ‫א אد א و‬ ‫و‬ ‫א دق‬ KKK ‫א‬L ‫א‬ ‫א‬
  47. 47. ESBU’sF ‫א‬Ø ‫א‬ ‫ א‬ª‫א‬ ‫ و‬J6 Strategic Business Units ‫ق‬ ‫א‬ W ESBU’sF ‫ و‬ELOB’sF ‫א‬
  48. 48. ESBU’sF ‫א‬Ø ‫א‬ ‫ א‬ª‫א‬ ‫ و‬J6 Strategic Business UnitsSupport Units ‫ א‬ª‫א‬ ‫א‬W ‫א‬L ‫א دא‬L ‫ون א‬ ‫א‬ Ò‫א‬ ‫א‬ ª ‫א א‬ ‫א‬
  49. 49. ESBU’sF ‫א‬Ø ‫א‬ ‫ א‬ª‫א‬ ‫ و‬J6 Strategic Business UnitsSupport Units ‫ א‬ª‫א‬ ‫א‬W ESBU’sF ‫ و‬ESU’sF W ‫ق‬ ‫א‬ W ESU’sF W ESU’sF
  50. 50. ESBU’sF ‫א‬Ø ‫א‬ ‫ א‬ª‫א‬ ‫ و‬J6 Strategic Business Units ‫א‬ ‫א‬W ‫א‬ ‫א‬ LOB1 LOB2 LOB3 SSBU2 SBU1 SBU3 S SBU2 SBU3 S SBU1 S
  51. 51. ESBU’sF ‫א‬Ø ‫א‬ ‫ א‬ª‫א‬ ‫ و‬J6 Strategic Business Units ª W 3 ELOB’sF ‫א‬ ‫א‬ ESBU’sF ‫א‬ ‫א‬ ESBU’sF S ‫א‬ S ‫نא‬ ‫א‬ ‫א‬ ‫وא‬
  52. 52. ESBU’sF ‫א‬Ø ‫א‬ ‫ א‬ª‫א‬ ‫ و‬J6 Strategic Business Units ‫א‬ ‫א‬ ‫א‬W ‫د‬ ‫א‬ LOB1 LOB2 LOB3 SSBU2 SBU1 SBU3 S SBU2 SBU3 S SBU1 S ‫א‬Ù ‫و‬ ‫و‬Ù ‫و‬ ‫و‬ ‫א‬ ‫د‬ ‫א‬
  53. 53. EKPI’sF ‫ א دא א‬ª‫א‬ J7 Key Performance IndicatorKey Performance IndicatorCritical Success Factor
  54. 54. EKPI’sF ‫ א دא א‬ª‫א‬ J7Key Performance Indicator Wú ‫5002 א‬ 10 ‫5002 א‬ 8 2000 3
  55. 55. EKPI’sF ‫ א دא א‬ª‫א‬ J7 Key Performance Indicator ‫ א א‬Wú ‫2 א‬ 13 ‫2 א‬ 12 1 10
  56. 56. EKPI’sF ‫ א دא א‬ª‫א‬ J7 Key Performance Indicatorú ‫ض א‬ ‫א د‬ ‫א‬
  57. 57. EKPI’sF ‫ א دא א‬ª‫א‬ J7Key Performance Indicator ‫د‬ W ESBUF EKPI’sF 10_3 ELOBF VISION
  58. 58. EKPI’sF ‫ א دא א‬ª‫א‬ J7Key Performance Indicator W W ‫א‬‫ن‬ 100 ª ‫א‬ • % 12 ª ‫א‬ • ‫א ن 5د‬ •‫א‬ ‫3 وع‬ • ‫א‬ 3 • ‫د‬ 10 ‫• א‬
  59. 59. EGAF ª‫א‬ ‫א‬ J8 Gap AnalysisW W ‫و‬ ‫א א‬ ‫א‬ ‫و‬ ‫ א‬EKPI’sF
  60. 60. EGAF ª‫א‬ ‫א‬ J8 Gap Analysis W ‫א‬ W ‫א‬ ‫א‬ ‫وא‬ Ù ‫א‬‫ع‬ L Ù ‫א‬
  61. 61. EGAF ª‫א‬ ‫א‬ J8 Gap Analysis W ‫א‬ W ‫ א‬ú ‫א‬ ‫א‬ ‫א‬
  62. 62. ‫א‬ ‫9‪J‬‬ ‫و ‪W‬‬‫د‬ ‫א‬ ‫د‬ ‫א‬
  63. 63. ‫א‬ ‫9‪J‬‬ ‫‪W‬‬‫א ‪ª‬א‬ ‫د‬
  64. 64. ‫א‬ J9 WLOB ‫ و‬SBU ª ‫א‬ ª LOB ª SBU
  65. 65. ‫א‬ ‫9‪J‬‬ ‫‪W‬‬ ‫א‬‫‪W‬‬ ‫א‬ ‫א אم א‬ ‫و‬ ‫א‬
  66. 66. ‫א‬ ‫א‬ ‫ א‬J10 W ‫و‬LOB ‫ و‬SBU ‫א‬ ‫ א‬EKPI’sF ‫د אج‬
  67. 67. ‫א‬ ‫א‬ ‫01‪ J‬א‬‫א‬ ‫א‬ ‫ دو‬
  68. 68. ‫‪Ù‬א‬ ‫ذ א‬ ‫א‬ ‫و‬‫‪ª‬‬ ‫‪ ª‬وא‬ ‫ذא‬ ‫א‬ ‫‪ª‬‬ ‫א‬‫¯‬ ‫א‬ ‫‪ª‬‬ ‫¯א‬
  69. 69. ‫ﺷـﻜﺮﺍ ﻭ ﺳـــــــــــــــﻼﻡ‬ ‫ج‬‫א د‬

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