3. ‫ﺩﻭﺭﺓ ﺗﺪﺭﻳﺒﻴﺔ ﺑﻌﻨﻮﺍﻥ:‬
‫ﻣﻦ ﺗﻘﺪﻳﻢ ﺍﻟﻤﺪﺭﺏ:‬

4. ‫ﺍﻟﻤﺼﺪﺭ:‬
‫ﻣﻦ ﺗﻘﺪﻳﻢ ﺍﻟﻤﺪﺭﺏ:‬
‫.‬

5. ‫طא‬ ‫א‬
‫א ‪Ø‬א‬ ‫א‬
‫א ‪Ø‬א‬ ‫אع א‬
‫ذج‬ ‫א‪ª‬‬

6. ‫א‬ ‫و ‪W‬‬
‫‪Ø‬א‬ ‫א‬ ‫א‬ ‫1_‬
‫א‬ ‫א‪ú‬‬ ‫א‬
‫ل‬ ‫א‬ ‫و‬

7. ‫‪Ø‬א‬ ‫א‬ ‫א‬ ‫1_‬
‫دون‬ ‫‪Ø‬א‬‫א‬ ‫م‬
‫א دא‬
‫ق م א دא ‪Ø ª W‬א‬
‫دو ‪ª W‬‬

8. ‫‪Ø‬א‬ ‫א‬ ‫א‬ ‫2_‬
‫‪ª‬א‬
‫א دא‪ ª‬א‬
‫א ‪– ª‬د א ‪Jª‬‬ ‫‪ % 30 H‬‬

9. ‫א‬Ø ‫א‬ ‫אع א‬ W
SWOT
‫א‬
PMSP
‫ذج‬

10. ‫ذج ‪SWOT‬‬ ‫1_‬
‫א‬ ‫א‬
‫دو‬ ‫א‬
‫‪ª‬‬ ‫د‬ ‫א ‪Ø‬‬
‫ن 02‬ ‫א‬

11. ‫2_ א‬
‫ذج א‬ ‫א‬ ‫‬
‫‪ª‬‬ ‫א‬ ‫א‬
‫‪ª‬‬ ‫א‬ ‫א‬ ‫و‬
‫א‬ ‫א‬

12. ‫‪PMSP‬‬ ‫3_‬
‫دא‬ ‫א‪ú‬‬ ‫א‬
‫‪ ª‬א‬ ‫א‬
‫א‬
‫وא‬ ‫א‬

13. Pfieffer ‫ذج‬ W
Applied strategic planning 1992
ª‫א‬ 10

14. ‫1‪ J‬א‬
‫א‬ ‫و ‪K‬‬
‫‪E7_ 5 F‬‬ ‫د‬ ‫‪J‬‬
‫א‬ ‫‪Jª‬‬
‫א‬ ‫1.‬
‫لא‬ ‫2.‬
‫א ل‬ ‫3.‬
‫א‬ ‫4.‬
‫א א د א‬ ‫5.‬
‫א‬ ‫6.‬

15. ‫1‪ J‬א‬
‫א‬ ‫و ‪K‬‬
‫א‬ ‫‪Jª‬‬
‫ول א‬
‫6‬ ‫א‬ ‫ل‬ ‫‬

16. ‫ א‬J1
‫א‬ K ‫و‬
‫א‬ –‫ج‬
s/end ª ‫א‬
ª
ª ‫א‬
‫א‬ ‫א‬ Ù

17. ‫ א‬J1
‫א‬ K
E6_3F

18. ‫ א‬J1
‫א‬Ø ‫א‬ ‫א‬ K
E Dr ‫ن‬ L F100 J Ù – ª‫א‬ 5
E Dr ‫ ن‬L F 500 101 J – ª‫01 א‬
E Dr ‫ ن‬L F 500 – Ù – E20_15F
ª‫5 א‬ ‫ א‬Ù ‫א‬ ‫א‬ª

19. ‫1‪ J‬א‬
‫ذج א‬ ‫‪K‬א‬ ‫א‬

20. ‫1‪ J‬א‬
‫‪ª‬א‬ ‫‪K‬‬
‫د א‬ ‫א‬ ‫د‬

21. ‫‪EvaluesF‬‬ ‫אض א‬ ‫2‪ J‬א‬
‫و ‪K‬‬
‫ذא‬ ‫× א‬
‫ق‬ ‫≠א‬ ‫א‬

22. ‫‪EvaluesF‬‬ ‫אض א‬ ‫2‪ J‬א‬
‫א ‘و م ’‬ ‫‪K‬‬
‫ א ق ‘ ن’‬ ‫א‬
‫א‬
‫ع‬ ‫אم‬ ‫א‬
‫א د‬
‫א‬ ‫א‬
‫א‬ ‫م‬ ‫א‬

23. ‫‪EvaluesF‬‬ ‫אض א‬ ‫2‪ J‬א‬
‫א‬ ‫ج‬ ‫وא ‬ ‫א‬ ‫‪K‬‬
‫د א‬ ‫א‬ ‫ق‬ ‫א‬
‫‪W‬‬
‫א‬
‫د‬

24. EvisionF ‫ א‬J3
K ‫و‬
‫ذ‬
‫א‬ ú‫א‬
‫ز‬

25. ‫‪EvisionF‬‬ ‫3‪ J‬א‬
‫ دא‬ ‫‪K‬‬
‫א‬ ‫1.‬
‫‪W‬‬ ‫א‬ ‫دא‬ ‫א‬ ‫‪J‬‬
‫‪W‬‬
‫‪W‬‬ ‫א‬ ‫א‬ ‫א‬ ‫و‬
‫‪ª‬‬ ‫‪ ª‬وא‬ ‫א‬
‫א א د א‬
‫‪EITF‬‬ ‫א وع وא‬
‫א‬ ‫و‬
‫‪ W‬א دא ‪L‬א ج‬ ‫و א‬

26. ‫‪EvisionF‬‬ ‫3‪ J‬א‬
‫ دא‬ ‫‪K‬‬
‫א‬ ‫1.‬
‫د ‪W‬‬ ‫א‬ ‫‪ Jª‬‬
‫‪K‬‬ ‫א‬ ‫ع‪L‬‬
‫‪W‬‬ ‫و‬ ‫د א‬ ‫لא‬ ‫ضא‬ ‫ع‬ ‫א‬
‫א‬ ‫•‬
‫א‬ ‫• و‬
‫א د א‬ ‫ضא‬ ‫ع‬ ‫א‬

27. EvisionF ‫ א‬J3
‫ وא‬ ‫א‬ K
‫وא‬ ‫א‬ ‫ق‬ ‫1. א‬
ú‫א א‬ ‫א‬
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK

28. EvisionF ‫ א‬J3
‫ وא‬ ‫א‬ K
555 W ‫ل‬ K2
‫د‬ ‫ل‬ ‫ن‬ 5ª
5‫د‬
ª‫ل 5 א‬
ú‫א‬ ‫א‬
‫و‬

29. EmissionF ‫ א‬J4
‫א‬ K ‫و‬
‫و ذא‬

30. EmissionF ‫ א‬J4
‫א‬ ‫א‬ª ‫א‬ K
.1
E20_10F
ª 10 ª ‫א‬W ‫א‬

31. EmissionF ‫ א‬J4
‫א‬ ‫א‬ª ‫א‬ K
‫א‬ ‫ل‬ ‫د‬ K2
What business are you in ?

32. EmissionF ‫ א‬J4
‫א‬ ‫א‬ª ‫א‬ K
‫א‬ K3
E3_1F
W ‫א‬

33. EmissionF ‫ א‬J4
‫א‬ ‫א‬ª ‫א‬ K
‫א‬ Ù K4
KKK ‫د א‬ ‫א‬ Ø‫א‬ ‫א‬

34. EmissionF ‫ א‬J4
‫א‬ ‫א‬ª ‫א‬ K
K5

35. EmissionF ‫ א‬J4
‫א‬ ‫א‬ª ‫א‬ K
W K6
ú ‫א‬ ‫א‬
ú ‫א ن א‬

36. ‫‪EmissionF‬‬ ‫4‪ J‬א‬
‫א‬ ‫א‬ ‫‪K‬א‬
‫אع א‬ ‫א‬ ‫د‬
‫א قא و‬
‫و א‬ ‫‬

37. EmissionF ‫ א‬J4
‫א‬ ‫א‬ ‫א‬K
‫و‬
Í ‫א‬ ‫ع‬
‫م‬
‫لو‬

38. EmissionF ‫ א‬J4
‫א‬ ‫א‬ ‫א‬K
‫אو‬
‫د‬ ‫א س وא‬
Ù ª × ‫و‬

39. EmissionF ‫ א‬J4
‫א‬ ‫א‬ ‫א‬K
‫א‬ ‫א‬ª ‫א‬
‫א‬
‫و‬ ‫ن و‬

40. EmissionF ‫ א‬J4
‫א‬ ‫א‬ ‫א‬K
‫א د‬ New
‫א‬ ‫ول‬
ª ‫א‬
‫د‬ ‫ א‬ª‫א‬ ‫و‬

41. ELOB’sF ‫א‬ª J5
Lines Of Business
K ‫و‬
‫ل‬ ‫و‬ ‫لא‬
‫ א‬ª Lª
‫ل‬
KKKK ¯ ‫א‬ ‫ א‬ª‫א‬ ‫ א‬ª ‫א‬ ‫א‬
KKKK ‫א‬ ‫م‬ ‫م א‬ ‫مא‬ ‫א‬

42. ELOB’sF ‫א‬ª J5
E ‫و‬ F ‫א‬ª W
KK¯ ‫א ن‬KK ‫א‬L ‫א‬L Ú ‫א‬F ‫א‬
KKKKª ‫ א‬L ‫א‬L ‫ א‬L‫م‬ ‫א‬
KKKKK L L ‫א‬
KKKKKK ‫ א‬L ‫ وא‬L L‫א ج‬
KKKKK L ‫ ذא‬L ‫ א‬L ‫א‬

43. ELOB’sF ‫א‬ª J5
‫ א‬W
3 ‫وز‬ ‫ و‬Ò‫د א‬
‫א‬ ‫و د‬ª ‫و‬
KKK ‫א‬W ‫×و‬

44. ELOB’sF ‫א‬ª J5
‫א‬ª ‫א‬Ø ‫א‬W ‫א‬
Competitive strategies
Competitive adavantage of
nations
By Michael Porter

45. ESBU’sF ‫א‬Ø ‫א‬ ‫ א‬ª‫א‬ ‫ و‬J6
Strategic Business Units
W ‫و‬
L ‫و‬
E ‫א‬ F
‫ل‬

46. ESBU’sF ‫א‬Ø ‫א‬ ‫ א‬ª‫א‬ ‫ و‬J6
Strategic Business Units
SBU’s ‫ول ن‬
SBU’s ‫ل‬ ‫ن‬
K ¯ ‫ن دא‬
3M ‫ل‬
LOB ‫ل‬ ‫04 م د‬

47. ESBU’sF ‫א‬Ø ‫א‬ ‫ א‬ª‫א‬ ‫ و‬J6
Strategic Business Units
ESBU’sF W
‫א‬
KK ‫א‬L ‫א‬L ‫א‬ ‫א‬L ‫א و‬
‫א‬
KK‫د‬ ‫א‬L ‫א‬L ‫א‬Lª‫א دא‬

48. ESBU’sF ‫א‬Ø ‫א‬ ‫ א‬ª‫א‬ ‫ و‬J6
Strategic Business Units
ESBU’sF W
‫א‬
‫زز‬KKK ª ‫ א‬L ‫א אد א و‬ ‫و‬
‫א دق‬
KKK ‫א‬L ‫א‬ ‫א‬

49. ESBU’sF ‫א‬Ø ‫א‬ ‫ א‬ª‫א‬ ‫ و‬J6
Strategic Business Units
‫ق‬ ‫א‬ W
ESBU’sF ‫ و‬ELOB’sF
‫א‬

50. ESBU’sF ‫א‬Ø ‫א‬ ‫ א‬ª‫א‬ ‫ و‬J6
Strategic Business Units
Support Units ‫ א‬ª‫א‬ ‫א‬W
‫א‬L ‫א دא‬L ‫ون א‬ ‫א‬
Ò‫א‬
‫א‬
ª ‫א א‬
‫א‬

51. ESBU’sF ‫א‬Ø ‫א‬ ‫ א‬ª‫א‬ ‫ و‬J6
Strategic Business Units
Support Units ‫ א‬ª‫א‬ ‫א‬W
ESBU’sF ‫ و‬ESU’sF W ‫ق‬
‫א‬ W ESU’sF
W ESU’sF

52. ESBU’sF ‫א‬Ø ‫א‬ ‫ א‬ª‫א‬ ‫ و‬J6
Strategic Business Units
‫א‬ ‫א‬W ‫א‬
‫א‬
LOB1 LOB2 LOB3 S
SBU2 SBU1 SBU3 S SBU2 SBU3 S SBU1 S

53. ESBU’sF ‫א‬Ø ‫א‬ ‫ א‬ª‫א‬ ‫ و‬J6
Strategic Business Units
ª W
3 ELOB’sF ‫א‬ ‫א‬
ESBU’sF ‫א‬ ‫א‬
ESBU’sF S
‫א‬ S ‫نא‬ ‫א‬
‫א‬ ‫وא‬

54. ESBU’sF ‫א‬Ø ‫א‬ ‫ א‬ª‫א‬ ‫ و‬J6
Strategic Business Units
‫א‬ ‫א‬ ‫א‬W ‫د‬
‫א‬
LOB1 LOB2 LOB3 S
SBU2 SBU1 SBU3 S SBU2 SBU3 S SBU1 S
‫א‬Ù ‫و‬
‫و‬Ù ‫و‬ ‫و‬ ‫א‬
‫د‬ ‫א‬

55. EKPI’sF ‫ א دא א‬ª‫א‬ J7
Key Performance Indicator
Key Performance Indicator
Critical Success Factor

56. EKPI’sF ‫ א دא א‬ª‫א‬ J7
Key Performance Indicator
W
ú ‫5002 א‬ 10
‫5002 א‬ 8
2000 3

57. EKPI’sF ‫ א دא א‬ª‫א‬ J7
Key Performance Indicator
‫ א א‬W
ú ‫2 א‬ 13
‫2 א‬ 12
1 10

58. EKPI’sF ‫ א دא א‬ª‫א‬ J7
Key Performance Indicator
ú ‫ض א‬ ‫א د‬ ‫א‬

59. EKPI’sF ‫ א دא א‬ª‫א‬ J7
Key Performance Indicator
‫د‬ W
ESBUF EKPI’sF 10_3
ELOBF
VISION

60. EKPI’sF ‫ א دא א‬ª‫א‬ J7
Key Performance Indicator
W W ‫א‬
‫ن‬ 100 ª ‫א‬ •
% 12 ª ‫א‬ •
‫א ن 5د‬ •
‫א‬ ‫3 وع‬ •
‫א‬ 3 •
‫د‬ 10 ‫• א‬

61. EGAF ª‫א‬ ‫א‬ J8
Gap Analysis
W W ‫و‬
‫א א‬ ‫א‬
‫و‬
‫ א‬EKPI’sF

62. EGAF ª‫א‬ ‫א‬ J8
Gap Analysis
W ‫א‬ W
‫א‬ ‫א‬
‫وא‬ Ù ‫א‬
‫ع‬ L Ù ‫א‬

63. EGAF ª‫א‬ ‫א‬ J8
Gap Analysis
W ‫א‬ W
‫ א‬ú ‫א‬
‫א‬
‫א‬

64. ‫א‬ ‫9‪J‬‬
‫و ‪W‬‬
‫د‬ ‫א‬ ‫د‬ ‫א‬

65. ‫א‬ ‫9‪J‬‬
‫‪W‬‬
‫א ‪ª‬א‬
‫د‬

66. ‫א‬ J9
W
LOB ‫ و‬SBU ª ‫א‬
ª LOB
ª SBU

67. ‫א‬ ‫9‪J‬‬
‫‪W‬‬ ‫א‬
‫‪W‬‬ ‫א‬
‫א אم א‬
‫و‬ ‫א‬

68. ‫א‬ ‫א‬ ‫ א‬J10
W ‫و‬
LOB ‫ و‬SBU
‫א‬ ‫ א‬EKPI’sF ‫د אج‬

69. ‫א‬ ‫א‬ ‫01‪ J‬א‬
‫א‬ ‫א‬
‫ دو‬

70. ‫‪Ù‬א‬
‫ذ א‬ ‫א‬
‫و‬
‫‪ª‬‬ ‫‪ ª‬وא‬ ‫ذא‬ ‫א‬
‫‪ª‬‬ ‫א‬
‫¯‬ ‫א‬ ‫‪ª‬‬ ‫¯א‬

71. ‫ﺷـﻜﺮﺍ ﻭ ﺳـــــــــــــــﻼﻡ‬
‫ج‬
‫א د‬