B2B 101• THE AUDIENCE PROFILE IN A B2B ENVIRONMENT IS DIFFERENT.• THEY ARE INFORMATION SEEKERS• THEY WANT TO KNOW THE what’s AND why’s OF THE VALUE OFFERED
DEVELOP AN APPROPRIATE1 CONTENT THAT SUITS B2B2 Motivate others to participate in the exercise
2 Motivate other to participate in the exercise IT IS IMPORTANT TO MOTIVATE EMPLOYEES TO PARTICIPATE IN THE EXERCISE.
2 Motivate other to participate in the exercise GET THE SUBJECT MATTER EXPERTS TO PLAY A KEY ROLE.
I think employee participation is one of the toughest challenges - specifically“ getting your subject matter experts to participate effectively internally and externally. They need to be guided, motivated and participation needs to be ” sustained over the long term. Early wins and recognition may go a long way but it is always going to be a challenge to reach those decision-makers without adequately Yekemi Otaru equipping @Mrstaskmistress your employees to participate successfully.
DEVELOP AN APPROPRIATE CONTENT THAT1 SUITS B2B2 Motivate other to participate in the exercise3 ALIGN YOUR SOCIAL MEDIA GOALS WITH YOUR LONGTERM STRATEGIC GOALS