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The Med Writers Capabilities Briefing
- 1. CAPABILITIES BRIEFING DR. KAREN VIEIRA
- 2. MY PATHTO MEDICAL WRITING PhD in Biochemistry and Molecular Biology Masters in Management Lab, animal and clinical research experience Senior Scientist at Kraft Foods Took classes in writing Started freelance writing in 2006 Left Kraft Foods in 2007 and startedThe MedWriters
- 3. THE MEDWRITERS 20+ full time, part time and freelance writers All with a PhD, MD, ND, DC Expertise in biochemistry, molecular/cell biology, genetics, microbiology, immunology, pharmacology, neuroscience, biomedical engineering, pharmaceuticals, physiology, botany, psychology, medicine, herbal medicine
- 4. THE MEDWRITERS BENEFITS We aren't just writers with degrees in journalism, communication or marketing We're medical experts with hands-on lab, research and patient experience in many medical and biotech fields That experience allows us to write effectively with the intended audience in mind The articles we write for our clients get their websites to the top of Google The journal articles and books we write get our clients’ work published quickly The white papers we write sell our clients’ products and services We are expert medical communicators Our clients love us and rave about our work 100% money back guarantee – no questions asked refund policy
- 5. WHATWEWRITE - Books or book chapters - E-books - Manuscripts - Meeting/conference posters - Proposals - Grant applications - Protocols/SOPs -Thesis and dissertation edits -Web and magazine articles - Blog posts - PowerPoint presentations -Regulatory documents - Sales copy and sales letters - Brochures - Reports -White papers - Business plans - Supplement formulations - Product endorsements -Video scripts - CME courses - Clinical trial outreach -Web content -Social media content
- 6. OUR CLIENTS Professors Post docs Research doctors Biotech companies Medical device companies Pharma companies CROs Hospitals Clinics Doctors Dentists Chiropractors Nutritionists Acupuncturists Food/beverage companies Supplement companies Skincare companies Health and wellness companies Federal agencies Educational companies Conference organizers Marketing agencies Publishing companies News agencies Diagnostic labs Immigration lawyers Medical malpractice lawyers Health coaches Health advocacy groups Biotech/medical consultants
- 7. DEMAND FOR MEDICALWRITERS According to the CenterWatch analysis, the medical writing market increased from an estimated $345 million in 2003 to $694 million in 2008 According to a separate survey, medical writing is also the fourth most frequently outsourced service
- 10. FAILURE OF ACADEMIC WRITING Only 19.1% of NIH grant applicants were funded in 2016 25% of published articles were rejected by another journal before being accepted From the manuscripts rejected by British Journal of Surgery, 65.8% were published in other journals (but it did take an average of 13.8 months) From the manuscripts rejected by theAnnals of Internal Medicine, 69% were eventually published after a mean of 552 days
- 11. SECRETS OF SUCCESSFUL LABS Some labs publish new papers every month and get millions in grant money The PIs leverage their time, doing what they and only they can do and delegate everything else to the right people for each task PIs always need to be the brains behind everything the lab publishes - every paper and every grant application needs their input and feedback but they don’t need to be the writers and/or editors for everything These PIs work with experienced scientific writers and editors, quickly giving them the information they need to properly write or edit their papers and grant applications The PI reads each draft, gives input and requests changes, then adds their finishing touches to the final draft
- 12. SUCCESSFUL MARKETING We write for several marketing agencies because they have no medical expertise We can speak to a customer audience of doctors, scientists, researchers We also write for patients and a general audience at an 8th or even 6th grade level, depending on the customer demographics It is necessary to take complex medical/scientific information and convert it to the benefits the customer is looking for
- 13. QUESTIONS?