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My	
  process	
  journey	
  
   How	
  I	
  learned	
  process	
  isn’t	
  what	
  you’d	
  think	
  it	
  is




 Jeff	
  Pa+on
 jpa+on@acm.org
 twi+er:	
  @jeffpa+on
   ©	
  2011	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   1
Monday, September 26, 2011
I’m	
  an	
  art	
  school	
  dropout




   ©	
  2011	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   2
Monday, September 26, 2011
Fooling	
  myself




   ©	
  2011	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   3
Monday, September 26, 2011
Ninety	
  percent	
  of	
  life	
  is	
  just	
  showing	
  up.
   -­‐-­‐Woody	
  Allen




   ©	
  2011	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   4
Monday, September 26, 2011
Show	
  up




   ©	
  2011	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   5
Monday, September 26, 2011
Show	
  up




   ©	
  2011	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   6
Monday, September 26, 2011
Show	
  up




   ©	
  2011	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   7
Monday, September 26, 2011
Show	
  up




   ©	
  2011	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   8
Monday, September 26, 2011
Show	
  up




   ©	
  2011	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   9
Monday, September 26, 2011
Show	
  up




   ©	
  2011	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   10
Monday, September 26, 2011
Show	
  up




   ©	
  2011	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   11
Monday, September 26, 2011
Deliver something before
            you deliver something


©	
  2011	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   12
Monday, September 26, 2011
Process?	
  We	
  don’t	
  need	
  no	
  sWnkin’	
  
   process!




   ©	
  2011	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   13
Monday, September 26, 2011
Agile development teaches
        me I need a language to
           describe what I do

©	
  2011	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   14
Monday, September 26, 2011
Interaction design
                                broadens my toolkit


©	
  2011	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   15
Monday, September 26, 2011
Co-­‐make




   ©	
  2011	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   16
Monday, September 26, 2011
Co-­‐make




   ©	
  2011	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   17
Monday, September 26, 2011
Co-­‐make




   ©	
  2011	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   18
Monday, September 26, 2011
Following either or both
                processes didn’t work


©	
  2011	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   19
Monday, September 26, 2011
Process	
  is	
  a	
  placebo




    Jared	
  spool’s	
  tricks	
  to	
  Dogma	
  conWnuum	
  arranges	
  
    terminology	
  from	
  improvisaWon	
  to	
  atrophy
   ©	
  2010	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   20
Monday, September 26, 2011
Process	
  is	
  a	
  placebo




    Jared	
  spool’s	
  tricks	
  to	
  Dogma	
  conWnuum	
  arranges	
  
    terminology	
  from	
  improvisaWon	
  to	
  atrophy
   ©	
  2010	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   20
Monday, September 26, 2011
Process	
  is	
  a	
  placebo




    Jared	
  spool’s	
  tricks	
  to	
  Dogma	
  conWnuum	
  arranges	
  
    terminology	
  from	
  improvisaWon	
  to	
  atrophy
   ©	
  2010	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   20
Monday, September 26, 2011
Process	
  is	
  a	
  placebo




    Jared	
  spool’s	
  tricks	
  to	
  Dogma	
  conWnuum	
  arranges	
  
    terminology	
  from	
  improvisaWon	
  to	
  atrophy
   ©	
  2010	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   20
Monday, September 26, 2011
Process	
  is	
  a	
  placebo




    Jared	
  spool’s	
  tricks	
  to	
  Dogma	
  conWnuum	
  arranges	
  
    terminology	
  from	
  improvisaWon	
  to	
  atrophy
   ©	
  2010	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   20
Monday, September 26, 2011
Process	
  is	
  a	
  placebo




    Jared	
  spool’s	
  tricks	
  to	
  Dogma	
  conWnuum	
  arranges	
  
    terminology	
  from	
  improvisaWon	
  to	
  atrophy
   ©	
  2010	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   20
Monday, September 26, 2011
Process	
  is	
  a	
  placebo




    Jared	
  spool’s	
  tricks	
  to	
  Dogma	
  conWnuum	
  arranges	
  
    terminology	
  from	
  improvisaWon	
  to	
  atrophy
   ©	
  2010	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   20
Monday, September 26, 2011
It’s	
  all	
  just	
  a	
  game




   ©	
  2010	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   21
Monday, September 26, 2011
Games	
  have
   Simple	
  Rules




   ©	
  2010	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   22
Monday, September 26, 2011
Games	
  have
   Simple	
  Rules



    Almost	
  anyone	
  can	
  learn	
  to	
  play


   ©	
  2010	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   22
Monday, September 26, 2011
Games	
  have
   Simple	
  Rules



    Almost	
  anyone	
  can	
  learn	
  to	
  play
    The	
  sophisWcaWon	
  comes	
  from	
  strategies	
  and	
  
    tac,cs	
  used	
  by	
  skilled	
  players	
  and	
  coaches
   ©	
  2010	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   22
Monday, September 26, 2011
Games	
  have
   PosiWons	
  not	
  Roles




   ©	
  2010	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   23
Monday, September 26, 2011
Games	
  have
   PosiWons	
  not	
  Roles



    Players	
  on	
  a	
  sports	
  team	
  build	
  deep	
  specializa,on


   ©	
  2010	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   23
Monday, September 26, 2011
Games	
  have
   PosiWons	
  not	
  Roles



    Players	
  on	
  a	
  sports	
  team	
  build	
  deep	
  specializa,on
    but	
  maintain	
  general	
  skills	
  to	
  play	
  many	
  posiWons

   ©	
  2010	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   23
Monday, September 26, 2011
Brought	
  to	
  you	
  by	
  the	
  le+er	
  “ T”




    Fast	
  Company,	
  Strategy	
  By	
  Design	
  
                                                            T
    h+p://www.fastcompany.com/magazine/95/design-­‐strategy.html
   ©	
  2011	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com
Monday, September 26, 2011
                                                                                            24
Brought	
  to	
  you	
  by	
  the	
  le+er	
  “ T”

 Breadth of skills




    Fast	
  Company,	
  Strategy	
  By	
  Design	
  
                                                            T
    h+p://www.fastcompany.com/magazine/95/design-­‐strategy.html
   ©	
  2011	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com
Monday, September 26, 2011
                                                                                            24
Brought	
  to	
  you	
  by	
  the	
  le+er	
  “ T”

 Breadth of skills




                                                            T
                                                 Depth of expertise
    Fast	
  Company,	
  Strategy	
  By	
  Design	
  
    h+p://www.fastcompany.com/magazine/95/design-­‐strategy.html
   ©	
  2011	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com
Monday, September 26, 2011
                                                                                            24
Process	
  ≠	
  skill




   ©	
  2010	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   25
Monday, September 26, 2011
Process	
  ≠	
  skill
           We tried baseball
           and it didn’t work




   ©	
  2010	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   25
Monday, September 26, 2011
Process	
  ≠	
  skill
           We tried baseball
           and it didn’t work


    No	
  one	
  expects	
  to	
  be	
  good	
  at	
  a	
  game	
  without	
  
    pracWce


   ©	
  2010	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   25
Monday, September 26, 2011
Process	
  ≠	
  skill
           We tried baseball
           and it didn’t work


    No	
  one	
  expects	
  to	
  be	
  good	
  at	
  a	
  game	
  without	
  
    pracWce
    There’s	
  no	
  game-­‐winning	
  process
   ©	
  2010	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   25
Monday, September 26, 2011
Process	
  ≠	
  skill
           We tried baseball
           and it didn’t work


    No	
  one	
  expects	
  to	
  be	
  good	
  at	
  a	
  game	
  without	
  
    pracWce
    There’s	
  no	
  game-­‐winning	
  process
    Jeffries,	
  We	
  tried	
  baseball:	
  h+p://xprogramming.com/arWcles/jatbaseball/
   ©	
  2010	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   25
Monday, September 26, 2011
Games	
  have
   Clear	
  ObjecWves




   ©	
  2010	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   26
Monday, September 26, 2011
Games	
  have
   Clear	
  ObjecWves



    We	
  know	
  what	
  winning	
  the	
  game	
  means


   ©	
  2010	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   26
Monday, September 26, 2011
Games	
  have
   Clear	
  ObjecWves



    We	
  know	
  what	
  winning	
  the	
  game	
  means
    Playing	
  our	
  posiWon	
  well	
  while	
  our	
  team	
  loses	
  
    isn’t	
  considered	
  success
   ©	
  2010	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   26
Monday, September 26, 2011
output                                                               outcome




           we build this                                                                 we want this

©	
  2011	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com                  27
Monday, September 26, 2011
Albert Einstein
Monday, September 26, 2011
A perfection of
means, and confusion of aims,
seems to be our main problem.




   Albert Einstein
Monday, September 26, 2011
Product	
  success	
  demands	
  a	
  mix	
  of	
  skills	
  
   and	
  perspecWves




   ©	
  2011	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   29
Monday, September 26, 2011
Our aim isn’t to combine my best
        practice with your best practice




©	
  2009	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   30
Monday, September 26, 2011
If we focus on winning, we create
               something new




©	
  2009	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   31
Monday, September 26, 2011
My	
  process	
  journey	
  
   How	
  I	
  learned	
  process	
  isn’t	
  what	
  you’d	
  think	
  it	
  is




 Jeff	
  Pa+on
 jpa+on@acm.org
 twi+er:	
  @jeffpa+on
   ©	
  2011	
  Jeff	
  Pa+on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com   32
Monday, September 26, 2011

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My Process Journey - How I learned process isn't what you'd think it is (Jeff Patton)

  • 1. My  process  journey   How  I  learned  process  isn’t  what  you’d  think  it  is Jeff  Pa+on jpa+on@acm.org twi+er:  @jeffpa+on ©  2011  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 1 Monday, September 26, 2011
  • 2. I’m  an  art  school  dropout ©  2011  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 2 Monday, September 26, 2011
  • 3. Fooling  myself ©  2011  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 3 Monday, September 26, 2011
  • 4. Ninety  percent  of  life  is  just  showing  up. -­‐-­‐Woody  Allen ©  2011  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 4 Monday, September 26, 2011
  • 5. Show  up ©  2011  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 5 Monday, September 26, 2011
  • 6. Show  up ©  2011  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 6 Monday, September 26, 2011
  • 7. Show  up ©  2011  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 7 Monday, September 26, 2011
  • 8. Show  up ©  2011  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 8 Monday, September 26, 2011
  • 9. Show  up ©  2011  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 9 Monday, September 26, 2011
  • 10. Show  up ©  2011  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 10 Monday, September 26, 2011
  • 11. Show  up ©  2011  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 11 Monday, September 26, 2011
  • 12. Deliver something before you deliver something ©  2011  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 12 Monday, September 26, 2011
  • 13. Process?  We  don’t  need  no  sWnkin’   process! ©  2011  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 13 Monday, September 26, 2011
  • 14. Agile development teaches me I need a language to describe what I do ©  2011  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 14 Monday, September 26, 2011
  • 15. Interaction design broadens my toolkit ©  2011  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 15 Monday, September 26, 2011
  • 16. Co-­‐make ©  2011  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 16 Monday, September 26, 2011
  • 17. Co-­‐make ©  2011  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 17 Monday, September 26, 2011
  • 18. Co-­‐make ©  2011  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 18 Monday, September 26, 2011
  • 19. Following either or both processes didn’t work ©  2011  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 19 Monday, September 26, 2011
  • 20. Process  is  a  placebo Jared  spool’s  tricks  to  Dogma  conWnuum  arranges   terminology  from  improvisaWon  to  atrophy ©  2010  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 20 Monday, September 26, 2011
  • 21. Process  is  a  placebo Jared  spool’s  tricks  to  Dogma  conWnuum  arranges   terminology  from  improvisaWon  to  atrophy ©  2010  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 20 Monday, September 26, 2011
  • 22. Process  is  a  placebo Jared  spool’s  tricks  to  Dogma  conWnuum  arranges   terminology  from  improvisaWon  to  atrophy ©  2010  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 20 Monday, September 26, 2011
  • 23. Process  is  a  placebo Jared  spool’s  tricks  to  Dogma  conWnuum  arranges   terminology  from  improvisaWon  to  atrophy ©  2010  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 20 Monday, September 26, 2011
  • 24. Process  is  a  placebo Jared  spool’s  tricks  to  Dogma  conWnuum  arranges   terminology  from  improvisaWon  to  atrophy ©  2010  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 20 Monday, September 26, 2011
  • 25. Process  is  a  placebo Jared  spool’s  tricks  to  Dogma  conWnuum  arranges   terminology  from  improvisaWon  to  atrophy ©  2010  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 20 Monday, September 26, 2011
  • 26. Process  is  a  placebo Jared  spool’s  tricks  to  Dogma  conWnuum  arranges   terminology  from  improvisaWon  to  atrophy ©  2010  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 20 Monday, September 26, 2011
  • 27. It’s  all  just  a  game ©  2010  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 21 Monday, September 26, 2011
  • 28. Games  have Simple  Rules ©  2010  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 22 Monday, September 26, 2011
  • 29. Games  have Simple  Rules Almost  anyone  can  learn  to  play ©  2010  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 22 Monday, September 26, 2011
  • 30. Games  have Simple  Rules Almost  anyone  can  learn  to  play The  sophisWcaWon  comes  from  strategies  and   tac,cs  used  by  skilled  players  and  coaches ©  2010  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 22 Monday, September 26, 2011
  • 31. Games  have PosiWons  not  Roles ©  2010  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 23 Monday, September 26, 2011
  • 32. Games  have PosiWons  not  Roles Players  on  a  sports  team  build  deep  specializa,on ©  2010  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 23 Monday, September 26, 2011
  • 33. Games  have PosiWons  not  Roles Players  on  a  sports  team  build  deep  specializa,on but  maintain  general  skills  to  play  many  posiWons ©  2010  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 23 Monday, September 26, 2011
  • 34. Brought  to  you  by  the  le+er  “ T” Fast  Company,  Strategy  By  Design   T h+p://www.fastcompany.com/magazine/95/design-­‐strategy.html ©  2011  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com Monday, September 26, 2011 24
  • 35. Brought  to  you  by  the  le+er  “ T” Breadth of skills Fast  Company,  Strategy  By  Design   T h+p://www.fastcompany.com/magazine/95/design-­‐strategy.html ©  2011  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com Monday, September 26, 2011 24
  • 36. Brought  to  you  by  the  le+er  “ T” Breadth of skills T Depth of expertise Fast  Company,  Strategy  By  Design   h+p://www.fastcompany.com/magazine/95/design-­‐strategy.html ©  2011  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com Monday, September 26, 2011 24
  • 37. Process  ≠  skill ©  2010  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 25 Monday, September 26, 2011
  • 38. Process  ≠  skill We tried baseball and it didn’t work ©  2010  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 25 Monday, September 26, 2011
  • 39. Process  ≠  skill We tried baseball and it didn’t work No  one  expects  to  be  good  at  a  game  without   pracWce ©  2010  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 25 Monday, September 26, 2011
  • 40. Process  ≠  skill We tried baseball and it didn’t work No  one  expects  to  be  good  at  a  game  without   pracWce There’s  no  game-­‐winning  process ©  2010  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 25 Monday, September 26, 2011
  • 41. Process  ≠  skill We tried baseball and it didn’t work No  one  expects  to  be  good  at  a  game  without   pracWce There’s  no  game-­‐winning  process Jeffries,  We  tried  baseball:  h+p://xprogramming.com/arWcles/jatbaseball/ ©  2010  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 25 Monday, September 26, 2011
  • 42. Games  have Clear  ObjecWves ©  2010  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 26 Monday, September 26, 2011
  • 43. Games  have Clear  ObjecWves We  know  what  winning  the  game  means ©  2010  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 26 Monday, September 26, 2011
  • 44. Games  have Clear  ObjecWves We  know  what  winning  the  game  means Playing  our  posiWon  well  while  our  team  loses   isn’t  considered  success ©  2010  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 26 Monday, September 26, 2011
  • 45. output outcome we build this we want this ©  2011  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 27 Monday, September 26, 2011
  • 47. A perfection of means, and confusion of aims, seems to be our main problem. Albert Einstein Monday, September 26, 2011
  • 48. Product  success  demands  a  mix  of  skills   and  perspecWves ©  2011  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 29 Monday, September 26, 2011
  • 49. Our aim isn’t to combine my best practice with your best practice ©  2009  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 30 Monday, September 26, 2011
  • 50. If we focus on winning, we create something new ©  2009  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 31 Monday, September 26, 2011
  • 51. My  process  journey   How  I  learned  process  isn’t  what  you’d  think  it  is Jeff  Pa+on jpa+on@acm.org twi+er:  @jeffpa+on ©  2011  Jeff  Pa+on,  all  rights  reserved,  www.AgileProductDesign.com 32 Monday, September 26, 2011