The most important Social Media Trends in 2015: Facebook, Twitter, Youtube, Pinterest, Instagram and LinkedIn.

1. Social Media Trends 2015

2. FACEBOOK
 Micro-targeting
 Mobile Will Dominate - Master It
 Buy button without leaving
Facebook
 E-shops on Facebook

3. FACEBOOK CONTENT
 Storytelling – with engaging content, video and images
 Two-way conversation – this is a way to listen your customers and
improve your business
 Powerful visual content
 Facebook applications.

4. TWITTER
 VIDEOS
Because Twitter allows video to
be played in-stream, your
audience can experience your
brand’s world for a few
minutes, without leaving
Twitter itself.
This helps keeps them engaged,
as they don’t have to click
away from their stream.

5. TWITTER CONTENT
 Direct messages with no
storytelling involved
 Visual content – Twitter is
getting more and more visual
 Relevancy, personality and
brevity are the keys to making
your voice heard.

6. PINTEREST
 Pinterest may become one of the
best E-commerce sites out there.
 Pinterest continues to experience
exponential growth since its launch
in 2011. The platform had the
highest increase in audience and
time spent of any social network
across all devices such as PC,
mobile web and apps.
 Pinterest drives the most sales of
any social network.

7. PINTEREST CONTENT
 Pinterest is Grooming to be a
Visual Recognition Search
Engine
 Pinterest is the “Accidental
Discovery” Search Engine
 Fresh Results Almost Every
Day – fresh content is easier
and fastest to digest and
Google loves fresh content.

8. INSTAGRAM
 Instagram rolls out their
ad platform
 The audience continues to
grow
 The focus of brand
marketers will be on
implementing the best
tactics for driving
engagement.

9. INSTAGRAM CONTENT
 Inspire and motivate - quotes
and messages work best when
they are matched to the attitude
and interests of a business's fans
and customers.
 Offer the chance to engage -
don't just share fan photos;
allow them to talk and engage
with the brand
 Tease new products - balance
engagement-driven posts with
product-related content. When a
product is successfully teased
and photographed, it can have a
powerful impact.

10. YOUTUBE
 The video platforms are becoming more reliable and brands are
able to monetize them more easily.
 Half of all video watchers complete the entire video, with a whopping
79% completion rate on those on auto-play.
 People like to consume video on their mobile devices.

11. YOUTUBE CONTENT
 YouTube videos feature prominently in Google search results
 Keep this in mind when naming and describing videos, and
direct people looking for insight or explanations within your
industry topics to your brand’s page.

12. GOOGLE+
 Google+ bandwagon could help marketers in many
ways – social media, search engine rankings, local
listings, etc.
 Its latest Hummingbird algorithm change is a sign
that SEO is evolving and since Google always
seems to dictate that flow of the trend in search,
marketers will find it highly useful to hop onto
Google+.
 Since Google is the leader in search engines. It is
making its social network an integral element of
SEO.
 Google+ should no longer be thought of as ‘just’
another social network. It’s increasingly proving itself
to be an integral part of Google’s grand scheme in
terms of SEO, social signals and providing a more
personalized search experience.

13. GOOGLE+ CONTENT
 Search - Google’s approach for
Google+ has been to seek success
through visibility.
 Creating a page on Google+ can help
your visibility and ranking
 The Coveted Right Hand Space - the
way it works is that Google search is
constantly updating with new
information
 Better ads - Google+ will be launching
ads soon. Given Google experience
with Adwords and statisctics, expect
them to be better targeted.

14. LINKEDIN
 LinkedIn Will Become a Major Player
for B2B Business Growth. Still holding
steady as the #1 social networking site
for professionals with 238 million users.
 With the launch of its Influencers
Program, LinkedIn is positioning itself as
not only another networking site, but as
one of the largest sources of content
creation and curation for professionals.
 As it grows and attracts even more users,
the advantages of being “linked in” will
become enormous for B2B marketers.

15. LINKEDIN CONTENT
 Tone-of-voice - professional
 Posts for the business environment
 LinkedIn news for business.

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