SlideShare a Scribd company logo
1 of 14
Marketing storytelling as a story
there was stories
Brand storytelling is not a new concept

is a new opportunity to communicate marketing initiatives.
Peoples are storytellers by nature, so brands are getting more
into marketing storytelling
n
ng is a
li
torytel ant
S
import ol for
ting to r to
marke in orde
,
brands uch with
to
get in audience.
e main
th
Why storytelling is so efficient for brands?
People are not build to memorize lists, but they remember stories.
People relate to stories, because stories are about beautiful
experiences, not just about words.
is about coming brands back to life.
It’s a great way for brands to say…
with me
and that’s my way of making a difference
Storytelling: marketing as a story

More Related Content

What's hot

The big ideaL: Ogilvy's framework for giving brands a purpose
The big ideaL: Ogilvy's framework for giving brands a purposeThe big ideaL: Ogilvy's framework for giving brands a purpose
The big ideaL: Ogilvy's framework for giving brands a purpose
Ogilvy
 
The Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVERThe Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVER
HubSpot
 

What's hot (20)

The Irrationality of Measuring Brand Performance: Using Fame, Feeling & Fluen...
The Irrationality of Measuring Brand Performance: Using Fame, Feeling & Fluen...The Irrationality of Measuring Brand Performance: Using Fame, Feeling & Fluen...
The Irrationality of Measuring Brand Performance: Using Fame, Feeling & Fluen...
 
The big ideaL: Ogilvy's framework for giving brands a purpose
The big ideaL: Ogilvy's framework for giving brands a purposeThe big ideaL: Ogilvy's framework for giving brands a purpose
The big ideaL: Ogilvy's framework for giving brands a purpose
 
The Ogilvy & Mather guide to effectiveness
The Ogilvy & Mather guide to effectiveness The Ogilvy & Mather guide to effectiveness
The Ogilvy & Mather guide to effectiveness
 
Brand Storytelling: A Look at the Hero and Brand Journey
Brand Storytelling: A Look at the Hero and Brand JourneyBrand Storytelling: A Look at the Hero and Brand Journey
Brand Storytelling: A Look at the Hero and Brand Journey
 
Brand Storytelling eCourse - slideshare
Brand Storytelling eCourse - slideshareBrand Storytelling eCourse - slideshare
Brand Storytelling eCourse - slideshare
 
Storytelling in Advertising Business
Storytelling in Advertising Business Storytelling in Advertising Business
Storytelling in Advertising Business
 
Brand Storytelling
Brand Storytelling Brand Storytelling
Brand Storytelling
 
Brand Awareness PowerPoint Presentation Slides
Brand Awareness PowerPoint Presentation Slides Brand Awareness PowerPoint Presentation Slides
Brand Awareness PowerPoint Presentation Slides
 
Strategic Planning In Advertising
Strategic Planning In AdvertisingStrategic Planning In Advertising
Strategic Planning In Advertising
 
Consumers insights
Consumers insightsConsumers insights
Consumers insights
 
Brand Archetypes
Brand ArchetypesBrand Archetypes
Brand Archetypes
 
Brand Strategy PowerPoint Presentation Slides
Brand Strategy PowerPoint Presentation SlidesBrand Strategy PowerPoint Presentation Slides
Brand Strategy PowerPoint Presentation Slides
 
Creative Brief
Creative BriefCreative Brief
Creative Brief
 
Red Bull Creative Brief
Red Bull Creative BriefRed Bull Creative Brief
Red Bull Creative Brief
 
Uncovering Brand Archetypes
Uncovering Brand Archetypes Uncovering Brand Archetypes
Uncovering Brand Archetypes
 
The Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVERThe Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVER
 
The Power Of Archetypes In Brand Creation
The Power Of Archetypes In Brand CreationThe Power Of Archetypes In Brand Creation
The Power Of Archetypes In Brand Creation
 
Creative strategy
Creative strategyCreative strategy
Creative strategy
 
LUSH Cosmetics Creative Brief
LUSH Cosmetics Creative BriefLUSH Cosmetics Creative Brief
LUSH Cosmetics Creative Brief
 
How to write a killer agency creative brief
How to write a killer agency creative briefHow to write a killer agency creative brief
How to write a killer agency creative brief
 

Viewers also liked

Charles dumol content marketing power of storytelling
Charles dumol   content marketing power of storytellingCharles dumol   content marketing power of storytelling
Charles dumol content marketing power of storytelling
Grant Merriel
 
Day of the dead
Day of the deadDay of the dead
Day of the dead
nikki12478
 
Burning Man Ppt
Burning Man PptBurning Man Ppt
Burning Man Ppt
blinklozer
 

Viewers also liked (18)

Content Marketing - Storytelling at the speed of now
Content Marketing - Storytelling at the speed of now Content Marketing - Storytelling at the speed of now
Content Marketing - Storytelling at the speed of now
 
7 Basic Themes Of Brand Storytelling
7 Basic Themes Of Brand Storytelling7 Basic Themes Of Brand Storytelling
7 Basic Themes Of Brand Storytelling
 
Travel brands and brand storytelling [research]
Travel brands and brand storytelling [research]Travel brands and brand storytelling [research]
Travel brands and brand storytelling [research]
 
The power of brand storytelling [research]
The power of brand storytelling [research]The power of brand storytelling [research]
The power of brand storytelling [research]
 
How Google Works
How Google WorksHow Google Works
How Google Works
 
Content Marketing: How to Become a Better Storyteller
Content Marketing: How to Become a Better StorytellerContent Marketing: How to Become a Better Storyteller
Content Marketing: How to Become a Better Storyteller
 
The power of storytelling in content marketing
The power of storytelling in content marketingThe power of storytelling in content marketing
The power of storytelling in content marketing
 
Story & Social Media: Communicating Brand Experience in the Digital World
Story & Social Media: Communicating Brand Experience in the Digital WorldStory & Social Media: Communicating Brand Experience in the Digital World
Story & Social Media: Communicating Brand Experience in the Digital World
 
Charles dumol content marketing power of storytelling
Charles dumol   content marketing power of storytellingCharles dumol   content marketing power of storytelling
Charles dumol content marketing power of storytelling
 
Content Marketing: How to Transition Storytelling
Content Marketing: How to Transition StorytellingContent Marketing: How to Transition Storytelling
Content Marketing: How to Transition Storytelling
 
Show, Don't Tell: Employing Digital Storytelling and Social Media in Buildin...
Show, Don't Tell: Employing Digital Storytelling and Social Media in  Buildin...Show, Don't Tell: Employing Digital Storytelling and Social Media in  Buildin...
Show, Don't Tell: Employing Digital Storytelling and Social Media in Buildin...
 
Using storytelling in marketing at CommBeBiz 2017 | Lucy Blanchard Head of UK...
Using storytelling in marketing at CommBeBiz 2017 | Lucy Blanchard Head of UK...Using storytelling in marketing at CommBeBiz 2017 | Lucy Blanchard Head of UK...
Using storytelling in marketing at CommBeBiz 2017 | Lucy Blanchard Head of UK...
 
Storytelling for events by Gijsbregt Vijn (Ticketscript 7 april 2015)
Storytelling for events by Gijsbregt Vijn (Ticketscript 7 april 2015)Storytelling for events by Gijsbregt Vijn (Ticketscript 7 april 2015)
Storytelling for events by Gijsbregt Vijn (Ticketscript 7 april 2015)
 
Day of the dead
Day of the deadDay of the dead
Day of the dead
 
The Art of Storytelling: What Event Marketers Need to Know by Dan Griffis
The Art of Storytelling: What Event Marketers Need to Know by Dan GriffisThe Art of Storytelling: What Event Marketers Need to Know by Dan Griffis
The Art of Storytelling: What Event Marketers Need to Know by Dan Griffis
 
Storytelling and Content Marketing
Storytelling and Content MarketingStorytelling and Content Marketing
Storytelling and Content Marketing
 
Burning Man Ppt
Burning Man PptBurning Man Ppt
Burning Man Ppt
 
The Art and Psychology of Storytelling in B2B
The Art and Psychology of Storytelling in B2BThe Art and Psychology of Storytelling in B2B
The Art and Psychology of Storytelling in B2B
 

More from Madalina Balaban

More from Madalina Balaban (18)

Social media 2016: design trends, advertising and content
Social media 2016: design trends, advertising and contentSocial media 2016: design trends, advertising and content
Social media 2016: design trends, advertising and content
 
The impact-of-social-media-usage-on-sales-performance
The impact-of-social-media-usage-on-sales-performanceThe impact-of-social-media-usage-on-sales-performance
The impact-of-social-media-usage-on-sales-performance
 
B2B video_marketing_benchmark_report
B2B video_marketing_benchmark_reportB2B video_marketing_benchmark_report
B2B video_marketing_benchmark_report
 
New Ways of Working’ Report 2015
New Ways of Working’ Report 2015New Ways of Working’ Report 2015
New Ways of Working’ Report 2015
 
Facebook’s Global Economic Impact
Facebook’s Global Economic ImpactFacebook’s Global Economic Impact
Facebook’s Global Economic Impact
 
B2B Content Marketing Research: Focus on Documenting Your Strategy
 B2B Content Marketing Research: Focus on Documenting Your Strategy B2B Content Marketing Research: Focus on Documenting Your Strategy
B2B Content Marketing Research: Focus on Documenting Your Strategy
 
The ultimate video playbook
The ultimate video playbookThe ultimate video playbook
The ultimate video playbook
 
A new female consumer
A new female consumerA new female consumer
A new female consumer
 
Content sharing-and-identity
Content sharing-and-identityContent sharing-and-identity
Content sharing-and-identity
 
What makes shoppers buy? Ecommerce Survey 2014
What makes shoppers buy? Ecommerce Survey 2014What makes shoppers buy? Ecommerce Survey 2014
What makes shoppers buy? Ecommerce Survey 2014
 
Social Media Trends 2015
Social Media Trends 2015Social Media Trends 2015
Social Media Trends 2015
 
Cum a fost la Webstock 2014?
Cum a fost la Webstock 2014?Cum a fost la Webstock 2014?
Cum a fost la Webstock 2014?
 
Visual Content - 7 IDEAS
Visual Content - 7 IDEASVisual Content - 7 IDEAS
Visual Content - 7 IDEAS
 
Mobile Marketing Trends 2014
Mobile Marketing Trends 2014Mobile Marketing Trends 2014
Mobile Marketing Trends 2014
 
Social Media Marketing Trends 2014
Social Media Marketing Trends 2014Social Media Marketing Trends 2014
Social Media Marketing Trends 2014
 
Marketing lessons from Dr House
Marketing lessons from Dr HouseMarketing lessons from Dr House
Marketing lessons from Dr House
 
Ballet is when emotions having fun
Ballet is when emotions having fun Ballet is when emotions having fun
Ballet is when emotions having fun
 
Using visual triggers for brands
Using visual triggers for brandsUsing visual triggers for brands
Using visual triggers for brands
 

Recently uploaded

Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Structuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdfStructuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdf
laloo_007
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Nauman Safdar
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Abortion pills in Kuwait Cytotec pills in Kuwait
 

Recently uploaded (20)

Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Structuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdfStructuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdf
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Falcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial WingsFalcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial Wings
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 
Cracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' SlideshareCracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' Slideshare
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
 
Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 

Storytelling: marketing as a story