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Visual triggers for powerful branding
1.
Using visual triggers for
brands
2.
What is visual
thinking?
3.
It is a
phenomenon of thinking through visual processing.
4.
Visual thinking uses
the part of the brain that is emotional and creative
5.
6.
candy or
7.
What is visual brand language?
8.
Desing elements, such
as: shapes materials colours composition finish typography
9.
in order to
be remembered and to make a difference in consumer’s mind
10.
What’s wrong with
using words?
11.
Nothing! but your brand
needs a visual trigger that triggers in the idea that is original and authentic. …that is the real thing.
12.
How many people
will remember your slogan after an advertising campaing?
13.
In the past
107 years, Coca-Cola has used 157 different advertising slogans
14.
most of these
are totally forgettable
15.
but something remained
constant…
16.
Coca-Cola’s shape bottle
is a Powerful Visual Trigger
17.
Coca-Cola’s visual trigger
is authentic, unique and……
18.
crosses the international
borders without needing translation
19.
is an important
asset for your brand
20.
so, combine simplicity
with uniqueness and create a visual trigger that is instantly recognizable at a distance because…
21.
22.
Madalina Balaban Social Media
Executive for We>BuzzCorp www.facebook.com/balan.madalina.16 www.twitter.com/guide2dream
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